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Paul F. SmithSanta Clara Valley Brain Injury Conference
Hayes Mansion Hotel
San Jose, CA
February 26th, 2011
Social Media, Employment, and Brain Injury
Social Media, Employment, and Brain Injury
Video: Social Media Revolution
What is Social Media?Online tools for social interaction
Can be used by anyone with access to a:Computer or Mobile Device
Internet connection, and
Web browser
Free or low cost
NOT a substitute for other forms of interaction and networking
Social Media, Employment, and Brain Injury
Social Media, Employment, and Brain Injury
The power of Social MediaConnects people from around the world or across the street
Enormous potential audience
Vast array of tools for different purposes:Social Entertainment
Social Networking
Professional Networking
Information distribution
One to One Marketing
Social Media, Employment, and Brain Injury
Worldwide Growth in Social Media: 2007-2009
Social Media, Employment, and Brain Injury
More frequent check-ins: 2008-2009
Social Media, Employment, and Brain Injury
Social Media The Big ThreeFacebook over 500 million usersover 142 million active users every month
LinkedIn over 67 million usersadded 200 million users in one 9 month period
establish recruiting tool for employers
Twitter over 105 million usersover 50 million tweets per day;
30,000 people a day are signing up
Social Media, Employment, and Brain Injury
Social Media and EmploymentOutsourcing firm Challenger, Gray and Christmas conducted a survey in August 2009 via e-mail. More than 200 HR executives responded. The outplacement firm asked HR executives to rate on a scale of one to five which of nine job search methods were most effective. Here's how they ranked:
Social Media, Employment, and Brain Injury
1. Networking2. Using social networking sites3. Targeting management recruiting firms4. Using online job boards5. Applying to jobs via an employer's website6. Cold-calling employers7. Sending unsolicited rsums to employers8. Responding to paper classified ads and 9. Attending job fairs
Social Media, Employment, and Brain Injury
Social Media and EmploymentAn increasing number of companies are using social media in recruiting, both to verify the character of a candidate, and to identify potential employees.
Social Media, Employment, and Brain Injury
Social Media and EmploymentThe Jobvite Social Recruiting Survey 2010 - over 600 human resource and recruiting professionals participated in the survey. The survey was completed by individuals responding to an online invitation or to an email invitation sent to a registered list of human resources and recruiting professionals.Here are some of the data summaries:
Social Media, Employment, and Brain Injury
Social Media and Employment
Social Media, Employment, and Brain Injury
Social Media and Employment
Social Media, Employment, and Brain Injury
Social Media and Employment
Social Media, Employment, and Brain Injury
Social Media and EmploymentAn increasing number of job-seekers are using Social Media in their professional lives to connect with existing contacts, expand their professional network, for professional development, or as part of their jobs.
Social Media, Employment, and Brain Injury
Social Media and EmploymentThe 2010 Social Networking Report (Simmons Marketing, an Experian company) provides data behind the growth in use of Social Media, including the fact that fully 66% of online Americans use social networking sites today, up from just 20% in 2007. (based on 2009 data)These findings were based on the online habits of 10 million people.
Social Media, Employment, and Brain Injury
Social Media and Employment
Social Media, Employment, and Brain Injury
Social Media and Brain InjurySocial Media provides a venue that levels the playing field for some
Removes some of the pressures of time, distraction, social anxiety, and physical/verbal presentationMemory and Attention
Communication
Employment gaps
A place to demonstrate capability, credibility, and specific skills
Social Media, Employment, and Brain Injury
Using the Big Three: Facebook, LinkedIn, and TwitterFacebook: incorporates many entertainment and business uses
LinkedIn: employment/career focused, business-credible
Twitter: immediate, breaking informationVideo: Three Social Media Sites that can Help You Land Your Next Job
Social Media, Employment, and Brain Injury
Practical ways Social Media can help you get your next jobBuild your network
Demonstrate your skills
Research employers
Find jobs
Social Media, Employment, and Brain Injury
Building Your NetworkAdd friends, family, coworkers, employers
Add new contacts, acquaintances
Search for individuals and groups in your profession
Social Media, Employment, and Brain Injury
Building Your Network - adding the people you already knowImport contact lists
Social Media, Employment, and Brain Injury
Building Your Network - adding the people you already knowImport contact lists
Social Media, Employment, and Brain Injury
Building Your Network - adding the people you already knowAdvanced People Search
Social Media, Employment, and Brain Injury
Building Your Network - adding new contactsSend a personalized invitation; remind them of your connection
Offer help/information/resources
Tell them about a group relating to their profession
Ask them about the professional organizations they belong to
Social Media, Employment, and Brain Injury
Building Your Network - adding new contacts
Social Media, Employment, and Brain Injury
Building Your Network - adding new contacts
Social Media, Employment, and Brain Injury
Adding new contacts - face to faceAre you on LinkedIn?
May I add you to my network?
Join, and I can introduce you to people/groups/resources that you might find useful.
Do you use other Social Media sites for professional contacts? Which ones?
Hand them a card with a link to your profile
Offer resources, be helpful
Social Media, Employment, and Brain Injury
Demonstrating your skillsPost updates related to your professionThe 2010 Acme Corporation Conference is coming to the Bay Area this year I'm looking forward to the keynote by Wile E. Coyote!
I see that Acme has released the specification on their 2012 jet-powered roller skates. If they does everything described on the spec sheet, Road Runner better watch out!
I just read a report on the new testing program at Acme Corporation analysts expect product reliability to skyrocket!
Social Media, Employment, and Brain Injury
Demonstrating your skillsJoin groups related to your
profession
Social Media, Employment, and Brain Injury
Demonstrating your skillsJoin groups related to your profession
Answer/ask questions, offer resources
Social Media, Employment, and Brain Injury
Researching employersAs you grow your LinkedIn network, you'll see more connections with potential employersRead profiles of connections employed in your profession look for:groups they belong to
past employers
descriptions of their skills
where they get professional news/information?
hiring managers and HR personnel
a contact in the job role you want
Social Media, Employment, and Brain Injury
Researching employers (continued)Google for background informationterminology/jargon you don't understand
past employers
organizations
employee names
search Twitter for recent information, current employees, company announcements
Follow Company on LinkedIn
Social Media, Employment, and Brain Injury
Finding jobsLeads from connections
LinkedIn job postings
Job postings within groups
Contacting a company hiring professional
Contacting a recruiter
Social Media, Employment, and Brain Injury
Presenting yourself to the world - Internet Etiquette is a lot like real world etiquette
Don't SPAM
Don't Flame
Give at least as much as you take
Knowledge and competence are demonstrated over time, not inferred from past titles
Read and adhere to the posting guidelines
Social Media, Employment, and Brain Injury
Presenting yourself to the world Social Media Profile TipsAccording to a survey of more than 31,000 employers released by CareerBuilder.com in 2008, of the hiring managers who use social networks, one-third said they found information on such sites that caused them to toss the candidate out of consideration for a job, the survey said.The top areas of concern found on social networking sites include:
Social Media, Employment, and Brain Injury
Top Areas of Concern:Inappropriate photos or information posted on a candidate's page (40%)
Poor communication skills (29%)
Bad-mouthing of former employers or fellow employees (28%)
Inaccurate qualifications (27%)
Unprofessional screen names (22%)
Notes showing links to criminal behavior (21%)
Confidential information about past employers (19%)
Social Media, Employment, and Brain Injury
Presenting yourself to the world consider the Employer's PerspectiveDoes this make me appear responsible?
Does this make me appear knowledgeable?
Does this make me sound like someone Id want to work with?
Until you feel confident about the tone and content of your posts, get someone else to look at your writing first
Social Media, Employment, and Brain Injury
Final TipsBalance your priorities: remember that other forms of networking are important
Balance your time: you can spend many hours online; think about what you are trying to achieve
Have a strategy for your online networking
Think about the practical things you can do that will yield the biggest results
Go online with a goal in mind; accomplish that goal, then disconnect
Social Media, Employment, and Brain Injury
Additional ResourcesView these slides, a list of the resources used to build this presentation, and more at:www.workdev.org
Social Media, Employment, and Brain Injury
Contact mePaul F. SmithEmail: [email protected]
twitter: paul_f_smith
LinkedIn: www.linkedin.com/in/paulfsmith
Phone: 831-234-0613
www.workdev.org