How to be a social media ninja
1
Your Sensays
• Jessica Miler-Merrell, SPHR
2
• Carrie Corbin, MBA, SPHR
Text to Join the Community
What is Social Media?
• Today’s Objectives
> Foundational Understanding of Social Media
> Tools to Use & Advanced Strategies
> Best Practices
> Laws, Union Trends, HR & Corporate Pitfalls
4
Social Media & the Law
• Group Activity -- How Social Media Involves HR?
5
What is Social Media?
6
What is Social Media?
• Collaboration• Source of News/Information Resource• Connecting with Family• Fun• Recruiting Opportunity• Relationships/Networking• Business Leads
7
What is Social Media?
8
What is Social Media?
• Facts About Social Media
> The average SM user is 37 years old. > Mobile phone use will overtake PC > usage in 2013. > 47% of Boomer use social media in 2010. > A Facebook fan is worth $136.38.
10
Why Should HR Care About Social Media?
11
Ninja Social Media Tools of the Trade
12
100 million+profiles
45 & up Largest group
3rd largestsearch engine
Ninja Social Media Tools
• LinkedIn Offers Many Features Including> Company Profile Pages> Groups> Q & A
• 70% of Recruiters visit LinkedIn First
• Over 100 Million Business Profiles
• Linked In Apply Button & Talent Connect
13
Ninja Social Media Tools
14
Ninja Social Media Tools
• Facebook is the most visited website on the Internet
• Has 800 million users
• Average user spends nearly 16 hours a month on FB
15
Ninja Social Media Tools
16
Ninja Social Media Tools
17
Ninja Social Media Tools
18
• There are 155 million tweets per day.
Ninja Social Media Tools
19
• Understanding the Lingo
Ninja Social Media Tools
20
• Tweet
• RT (retweet)
Ninja Social Media Tools
• @ (at reply)
• # (hash tag)
21
Black Belt Social Media
22
Black Belt Social Media
23
Black Belt Social Media
24
Black Belt Social Media
25
Black Belt Social Media
26
Black Belt Social Media
27
Social Media & the Law
28
• Background Checks• Social Media & Discrimination• Defamation & Liable• Social Media & HR Investigations• Unions & ULPs• Social Media Policy
Social Media & the Law
• Social Media & Background Checks
29
Social Media & the Law
• 6 Billion Googles ea. Month
• Potential discrimination liability
• Disparate & Adverse Impact
• Unconscious Bias
30
Social Media & the Law
• Employment Law Cases Involving Social Media
> Romano v. Steelcase Inc.> EEOC v. Simply Storage Mangt.> TEK Systems, Inc. v. Hammerick
> Maryland State Senate (S.B. 971) in March 2011
31
Social Media & the Law
32
• NLRB v. American Medial Response of Connecticut
• “Facebook Firing”• Employees right for concerted
protected activity extends to Facebook
• And now. . . > NLRB v. Thomas Reuters
Corp.
Social Media and the Law
• Concerted Protected Activity
> Shared opinion among 2 or more employees> Conversations around “working conditions”
• NLRB released a social media corporate case summary > http://b4j.co/NLRBsocialmedia
33
34
Black Belt Social Media
• How Unions Use Social Media
> Another Marketing & Communication Platform
> Tools like Group.me, Belluga Pod, Texting, & Private Facebok Groups
> Offer instant communication through mobile tech
Social Media & the Law
• Social Media Policy
> Communication> Internet Usage> Code of Conduct> Social Media
• Policies should not general per recent NLRB cases
Text to Join the Community
37
Social Media Boot Camp for HR
Connect with US!
• Connect with Jessica Miller-Merrell, SPHR> @blogging4jobs> www.xceptionalhr.com> [email protected]
• Connect with Carrie Corbin, MBA, SPHR> @thealphafemme> [email protected]
• More Resources at www.blogging4jobs.com/hr-toolbox
• www.hrblogger.info
38
Recommended
