Making Social Media Work for You "
Allan Gates, Revolution Strategy"June 10, 2010"
This is Allan"• Partner and Executive Vice President
with Revolution"• Leads the Tourism New Brunswick
account"• Integrated communications strategist
and planner"– Traditional media (TV/Radio/Print) +
Digital (Social Media/Online Ads/SEM/SEO), PR"
The Internet is the most important marketing tool for Tourism Operators"
Here comes everybody
Photo: Flickr User Alex Kess
In the Old Days"
Your Message"
Advertising Vehicles"
News "Media"
Travel"Trade"
Customer"
But now…"
Your Message"
Customer"
ADVERTISING KINDA SUCKS
Social Media is an Opportunity"
Advertising = $"Social Media = time"
There are 112,291,180 Americans over 18 on Facebook"
There are 13,612,520 Canadians over 18 on Facebook"
Facebook saw 540 million unique visitors in April, 35% of web users, and 570 billion page views"
45% of Facebookʼs US audience is 26 years old +"
The fastest growing Facebook segment is females 55+"
4 New Rules"
1 Itʼs Not"(Just) About Your Web Site"
Photo: Flickr User WillNotMove
The Web Is An Ecosystem"
2 Social Media is Just a Channel"
Photo: Flickr User B Rosen
3 Donʼt Be Boring"
Photo: Flickr User Kevin McShane
4 Itʼs a Conversation"
Photo: Flickr User eye2eye
Thanks"
Allan Gates"EVP, Revolution"506-642-4445"[email protected]"
www.allangates.com"Facebook.com/allangates"@redgateca"
http://www.slideshare.net/agates99"
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