Being Agile

James Hayhurst

1. People

Hello?

2. Speed

Innovation has been getting faster during the last 50 years (USPTO)

“The life expectancy of exclusive information can now be measured

in minutes, if not in seconds.”Alan Rusbridger

2011 Japan earthquake

<1 minute

1891 Nobi earthquake1805 Battle of Trafalgar

Time taken to reach London

17 days 1 day

4.3 kph 394 kph 326,000 kph

Being Agile

Fail to planPlan to fail

No more “Launch &

Leave”

Always-on

Real

Collaborative

It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.

The Peoples Reviewer

Last Tango in Compton

Listen

Be Responsive

Behind The Scenes

Remixes

Remixes

Managing Agility

Being AgileAlways-on

Responsive

Collaborative

Real

Im…

Thank you

Presentation “Social DDB Being Agile” on

James Hayhurst, DDB UK, London

Twitter: @hayho