Snapchat
• Who gives a shit?
• Basic Functionality
• Tips & Tricks
• Some Shit Brands Have Done
(Outline)
Snapchat
• 100 Million Daily Users
• 65% of Users Upload Photos
• 70% Women & 2X More Millennials (18 - 24) Than Any Other Social Network
• 700 Million Images a Day
• 8,796 Photos Shared every Second
(Fun Facts)
Snapchat
56% Growth in 2014 making it the fastest growing messaging app.
People are making and engaging in new media, sharing spreading ideas, building communities, and sending awkward dick pics…
Snapchat
• Photos/Video/Chats/Who’s Looking
• Drawing
• Live Stories / Discover
• Filters / Geo-Tags / Branded Filters
• Ads/Influencers • Vine -> Snapchat • KPI Engagement
(Basic Functionality)
Snapchat
• “Facetime”
• SnapCash
• SnapCode (QR Code / GIF)
• “Add Near By”
• Posting to Live Stories
• Points System / Friend Emoticons
(tips & tricks)
Snapchat(Taco Bell - Live Snapchat Movie)
• 70K People Added Taco Bell on Snapchat
• 1 Year Later Still Most Popular Brand on Snapchat
• 74 Million Views
• 90% of followers viewed the film in it’s entirety.
Snapchat(WWF - #LastSelfie)
• Monthly Donation Goal Met in 3 Days.
• Used Assets Across Twitter/Facebook/Snapchat/Instagram
• A Reach of 120 Million People Across Twitter Alone.
Snapspiracy
“Snapchat has essentially created
a new language that only people
under the age of thirty can hear.
Like a dog whistle for teens,
except with more pictures of
dicks and boobs.”
- ANDREW RAJARAM
(Final Thought)