Download pptx - Smart Zip Reviewers Guide June09

© 2009 SmartZip Confidential & Proprietary

SmartZip.comReviewer’s Guide

June 2009

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Table of Contents

Topic Slides

Introduction 2

SmartZip ScoreTM

What is SmartZip Score? 3

Understanding SmartZip Score 4

Overview: How to Use SmartZip? 5

Find Your Ideal Investment

Research, compare and identify the best places to invest 6-11

Search re-sale & foreclosure listings based on investor criteria

12-17

Analyze properties for monthly cash flow and long-term ROI

18-21

Connect with local real estate experts to transact

22-23

Jump-start your investment search

SmartZip 100TM top-rated properties 25

SmartZip Top 10 MarketsTM 25

Learn, network and share your investment experiences

SmartZip Quick Tour 27

SmartZip TownHall – online social network for investors

28-31

Feedback 32

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Introduction

• SmartZip Overview– Independent, analytics-based ratings

and research for real estate investment– One-stop online destination for real

estate investors

• Value to Investors & Home Buyers– Research and identify the best places to

invest– Rate, compare and confirm the best

properties to buy– Acquire, finance and manage properties

through real estate local experts

• Value to Sellers and Listing Agents– Market properties to national buyer pool– Calculate the best price for rapid sale– Instill confidence in the value of a

transaction

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What is a SmartZip Score™?

The first analytics-based investment RATING for residential real estate

Communities

Compare

Confirm

Confidence Peace of Mind

Real estate

investorsHomebuye

rs Properties

Rate

Know if a property is really worth buying

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Understanding SmartZip Score™

• Risk-adjusted return over 10 years• Relative scale of 1:100

– 80+ equates to “*****” rating• Over 12 M properties rated in CA &

FL• Each property has 2 Scores:

– Growth: Risk-tolerant investors seeking above-average capital appreciation

– Income: Risk-averse investors seeking monthly cash flow

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Overview: How to Use SmartZip

1. Find Your Ideal Investment– Research, compare and identify the best

places to invest– Search re-sale & foreclosure listings

based on investor criteria– Analyze properties for monthly cash flow

and long-term return on investment (ROI)

– Connect with local real estate experts to transact

2. Jump-start your investment search– SmartZip 100TM top-rated properties– SmartZip Top 10 MarketsTM

3. Learn, network and share your investment experiences– SmartZip Quick Tour– SmartZip TownHall – online social

network for investors

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3. Learn, network and share your investment experiences– SmartZip Quick Tour– SmartZip TownHall online social network

for investors

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Start Your Market Research

• Select your state – CA or FLor

• Click on ‘Search Properties’

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Use Visual Heat Maps to Dive into Local ‘Hot Spots’

1. Start by viewing county-level heat and details

2. Select your heat criteria from drop-down menu

3. Find top-rated counties (red color is best)4. Zoom into the city-level using:

– Map’s zoom features, or– Click on a county, and select ‘Zoom

Map’

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View City-level Heat & Averages

1. Click on a city on the map to review city averages

2. If you like a city, you can then:– Jump directly to search listings for the city– Zoom into a map of the city – “Zoom Map”– Add it to the “Compare List” by clicking

“Compare”

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Add More Top Cities from Market Table to Your Compare List

1. Sort market table by column based on Score, list price, $ per Sq.Ft., Cash Flow, etc.

2. Find your cities of interest3. Click on city name – select ‘Add to

compare’4. The ‘View Compare’ button will activate (if

not already active) on the first compare selected

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Compare Cities to Assess Relative Investment Potential

• Click ‘View Compare’ to see comparison chart

• Compare investment potential based on Scores, market/economy, lifestyle, and property data

• For any city, click on action icons below city name to see the city on map, or search listings in that city

• To go back to market table, click ‘Back to Cities’

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3. Learn, network and share your investment experiences– SmartZip Quick Tour– SmartZip TownHall – Online social


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Search Listings in a Chosen City

There are 4 ways to search for listings in any city:

1. Click search icon on Market Comparison chart (on previous page)

2. Select ‘Search listings’ from city pop-up on map

3. Select Search listings’ from city pop-up in table

4. Enter city name in the search bar

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Set Advanced Search Filters

1. Click on “Advanced Search” to optionally, narrow your home search using two types of search filters:– Investor criteria: Strategy, Score, Cash

Flow, Price, School and Safety Ratings– Property attributes: Type, Bed, Bath,

Size, Lot, Price per Sq.Ft.

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Review, Sort & Filter Home Search Results to Finalize your Choices

1. Re-sort list based on other preferences2. Narrow your results using search filters3. Review investment data by hovering over

a listing4. View Foreclosures or re-sale listings5. Show (or hide) map to see listings on a

map6. Click ‘Details’ to view property details

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Review Property Snap-Shot

• Listing price and property attributes• Property’s Growth & Income Scores• Investor SmartFacts on the property• For more details on listing, go to listing

website

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Review Property’s Investment Facts

• Star-ratings compare property’s investment value against other properties in its city, metro and state

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Analyze Property’s Cash Flow

• Default cash flow based on SmartZip analytics on rent, vacancy, maintenance expense, etc.– Assumes 20% down, 30-year fixed loan

• Customize cash flow by changing parameters

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Analyze Property’s Return on Investment (ROI)

• SmartZip forecasts 5, 10 and 15 Year appreciation

• ROI based on total income and expenses over the holding period

• Customize ROI by changing forecasted appreciation or commission at sale

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Rate & Analyze ANY Property

• We have rated all properties (in CA & FL, two of the most opportunity-rich states)

• Enter address of ANY single family home (includes 1 to 4 units homes, condos and townhouses) to get its SmartZip Score and evaluate its investment potential

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Contact Local Real Estate Experts to Acquire, Finance & Manage

• Pre-qualified network of:– Local buyer’s agents– Lenders & closing services– Property managers– Other home service professionals

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Analyst-Picked Top-rated Investment Markets & Properties

• Jump-start your home search with top-rated markets and properties hand-picked by SmartZip analysts

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SmartZip Quick Tour

• Learn more about SmartZip Score and site features

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SmartZip TownHall: Online Social Network for Investors & Buyers

• Share, Learn and interact with other investors, home buyers and local real estate experts

• Create your own personal blog page• Ask questions and help other people with

your insights• Subscribe to content with RSS

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SmartZip TownHall: Personal Blog

• Create and syndicate your personal blog page

• Build your personal brand

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SmartZip TownHall: Q&A Forum

• Ask and answer questions• Sort activity based on date and popularity• Search articles using keywords

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SmartZip TownHall: Blogs

• Read other blog articles• Search blogs by date, popularity or keyword• Contribute your own article

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Thank You!

• For more information or feedback– Email [email protected]

or– Click the ‘Feedback’ button on any page

mailto:[email protected]

mailto:[email protected]