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BetaTales.com, February 22nd, 2011
What to do?
Six ways Scandinavian media approach iPad
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Native apps with premium content
E-paper apps Multi-purpose apps
Web content apps Tablet adjusted browser version
Special purpose apps
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E-paper apps
Norway
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Denmark
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Sweden
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Native apps with premium content
Bonnier’s News+ apps
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Multi-purpose apps
Nordlys
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Several apps in one
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Aftonbladet Sportsbladet
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Web content apps
Nettavisen.no
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Tablet adjusted browser versions
Aftenposten.no
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Special purpose apps
VG TV Guide
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Berlingske Business
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iPad and the bigger ecosystems for
content sale
Different devices throughout the day
Who will control the ecosystems for content?
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Distribution
Technology
Content
Who will control the ecosystems for content?
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Distribution
Technology
Content
AmazonBarnes & Noble
Apple
???
Zinio
Newspaper Direct
Is it too late for the content producers?
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Distribution
Technology
Content
Let us not forget:
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Our business is not defined by platforms, but
by the user needs we serve and the unique
value we create
Who will find the smart model for user payment?
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Thank you!
John Einar Sandvand
E-mail: [email protected]
Phone: ++47-9915 8839
Blog: http://www.betatales.com
Twitter: @johnei
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