6 RULES FOR MARKETINGPHARMACIST
SERVICES
http://www.linkedin.com/in/david
holdford/
THIS IS NO LONGER
THE GOOD OLD
DAYS!!
Pharmacy
"Icons in this presentation adapted from or made by Freepik from Flaticon.com"
Whatever happens outside of the pharmacy has nothing to do with
me.
I control the drugs. Deal with it.
I am the expert. Listen to me.
Talk to the Tech. I’m busy.
THE OLD COMMUNITY PHARMACIST MINDSET
Rx
THE OLD MINDSET
NO LONGER WORKS
PHARMACISTSNOW NEED. . .
A MARKETINGMINDSET
6 RULES FOR A MARKETING MINDSET
1. ALL PHARMACISTS ARE MARKETERS
Job Security = Generate Revenue +/or Reduce Costs for yourEmployer
Pharmacist Marketers Continually Seek Profitable Ways of Serving Their Patients
2. YOU ARE THE ‘PRODUCT’
The drugs from one pharmacy are the same as the drugs at another
=
The main thing that differentiates your pharmacy from any other is……YOU
3. EVERYTHING YOU DO COMMUNICATES A
MESSAGE
You must always ask yourself, “Is this the message I want to send?”
4. EVERYTHING YOU OFFER HAS
COMPETITION
Every piece of merchandise a pharmacy offers is being offered by someone else Every service is too
Even if you are the only pharmacy in the area, there is someone else competing for your customers
That means you must always be hungry and never complacent
Every action you take must consider how you differentiate yourself from your competition
5. OUR PROFESSION’S FUTURE DEPENDS ON
HOW WELL WE MARKET OURSELVES
We’re the
best!!
Pharmacists need to step up their game
We no longer have the luxury of sitting in our pharmacies, waiting for patients to walk in the door
We need to be a lot better in serving our patients, communicating our message, and fighting for our roles within the health care system
The world is changing & we need to change with it
Effective marketing will be a crucial part of our potential success
6. FUNDAMENTALS WIN IT
VINCE LOMBARDI JR.
Marketing is primarily common sense practices designed to serve your patients
In other words…
Pay attention to the fundamentals of good marketing practice
You will be more effective in serving your patients, your employer, and your long term career aspirations