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Six Myths and Realities of

Change Communications

www.warpspeedtraining.com

Communications can make or break your change

initiative:

Don’t fall prey to the following Myths


1 MYTH:The Communication or HR department should take care of communications efforts during change


? WHAT DO YOU THINK

IS THE REALITY?


1 REALITY:People want to get their information about change from the senior leader of the organization and from their immediate supervisor www.warpspeedtraining.com

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MYTH:Once we explain the change, people will understand

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WHAT DO YOU THINK

IS THE REALITY?


REALITY:You will have to repeat your messages over and over and over in many different ways before people will understand


MYTH:During change you should tell people only what they need to know – otherwise you will just confuse them


WHAT DO YOU THINK

IS THE REALITY?


REALITY:During change, people’s desire for information is insatiable. Over-communicate to be safe


MYTH:You should not communicate until the answers are clear. Otherwise you’ll look stupid and you will also confuse people


WHAT DO YOU THINK

IS THE REALITY?


REALITY:By the time all the answers are clear, people have already formed their own opinions (often negative) and acted accordingly


MYTH:A series of emails, memos or newsletters is adequate to communicate the details of the change


WHAT DO YOU THINK

IS THE REALITY?


REALITY:Don’t count on these methods. They help, but most people won’t buy into the change unless they are engaged in the process


MYTH:We can rely on our senior leaders to deliver the change messages clearly and consistently


WHAT DO YOU THINK

IS THE REALITY?


REALITY:Even senior leaders will need help in preparing and delivering change messages. Otherwise the messages may be confusing and contradictory


Communicating during change is so difficult.

Maybe we should just give up…


NO! Worse things

happen when we don’t communicate


People create conspiracy theories

There’s a grand plan to this change but

they’re not telling us about it. You

just wait and see. They’ll take care

of themselves but we’ll get the

shaft.


People take the “Dilbert” viewOh my God! This change won’t work!

We are doomed. Why

can’t our pointy-haired bosses see that when I

can?

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organization

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