Sille Talvet13.12.2013
VH marketing tools
• www.viahanseatica.info• Via Hanseatica mobile application• Via Hanseatica travel guide • Via Hanseatica promotional map• Via Hanseatica presentation in international fairs
• Matka, Finland• Reisen, Hamburg• Leisure without borders, St.Petersburg
• Via Hanseatica small promotional items• FAM tours to tour operators• FAM tour to journalists and VH main stakeholders
www.viahanseatica.info
• Ready by 15th of January 2014
• Webpage with general info• Travel planner with over 700 objects, including also
• Events• Predefined routes
• In 5 languages (EST; RUS; LAT; GER; ENG)
www.viahanseatica.info
VH mobile application (Android & iOS)
• In 5 languages (EST, LAT, RUS, ENG, GER)
• On-line and off-line modes
• Map with the same functions as web (with “near me” function)– Find object by categories and names
– Find near-by objects
– Select and save your favorite objects
– Get information on objects and events (location, short description, opening hours)
– Best objects shall be presented also with audio files
• View of pre-planned trip (using URL code) – no travel planning – Travelling by planned route
– Finding other objects on the route
• Small phrasebook to help traveller in our region – Numbers, greetings, food, drinks, emergency etc.
• Info
VH mobile application (Android & iOS)
VH travel book• Fictional story: Mark and Nadia with their children Alexander and
Maria are travelling from St. Petersburg to Riga
• Includes sites, museums, accommodation and eating places.
• Describes activities, emotions and brings out the specifics of the place visited.
• Includes map, where all objects in the book are indicated (includes index for easier search)
• Includes information on TICs, tourism portals and emergency objects (police, hospitals etc.)
• Minimum 30 objects per country described in more detail
• Estonian writer: Sass Henno
• To be issued in 5 languages (EST, LAT, ENG, GER, RUS)
VH promotional map
ENG
GER
RUS
FIN
EST
LAT
7500
Participation in tourism fairs• Presenting Via Hanseatica
– MATKA (Helsinki, Finland) - 16th – 19th January 2014
– REISEN (Hamburg, Germany) – 5th – 9th February 2014
– Leisure without borders (St.Petersburg, Russia) – 3th – 6th April 2014
• On a need basis we will take along materials of our network members. We also wait for proposals to make interactive sessions in fairs.
• Our partners shall take along Via Hanseatica materials to fairs not directly participated by VH (Balttour Riga, Tourest Tallinn, ITB Berlin etc, Adventure Vilnius, MITT Moscow).
Small promotional items
FAM tours for tour oprators
• 2 tours (each 3 days)– LAT-EST (Riga-Tartu) April 21st -23rd 2014
– EST-RUS (Tartu – Gatchina;St. Petersburg) April 24th -26th 2014
• 4 tour operator representatives per country
FAM tour for journalists and VH stakeholders
• LAT-EST-RUS (or RUS-EST-LAT)• 6 days• Early summer 2014• Approx 50-55 persons (depending on the bus)– approx 15 per country
Visibility
• Road signs– Approx 300 (100 in Russia
– Approx 40 object signs (20 in Russia)
– 22 info-boards (8 inRussia)
• And 9 info-terminals with www.viahanseatica.info (5 in Russia).
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