Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt)

Meico WhitlockAIDS.gov Fellow

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Facing AIDS for World AIDS Day Meico WhitlockAIDS.gov Fellow

Agenda

•What is Facing AIDS?

•How did we do it?

•What did we learn?

What is the Facing AIDS for World AIDS Day Campaign?

What is the Facing AIDS for World AIDS Day Campaign?Goal: To help reduce HIV stigma and promote HIV testing.

20101587

photos

The Response

www.aamu.edu/

What Did We Learn?

A Little Structure is Good

A Little More is Better

Have Clear Action Steps

Converge

(Photos via the USCA blog, by Brandon Joseph Baker)

Make it Real

http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded

Leverage Existing Platforms & Partners

http://www.youtube.com/watch?v=C-_9Jy_otSQ

Make it Easy to Personalize & Share

Explain the Tools

http://www.youtube.com/watch?v=mJ09gVChOl8

Repurpose!

Lessons Learned (Overall)

• Promotion: Integrated plan (in-person event, blog, website, email blasts, SNS, partners, Twitter)

• Power of Partnerships: Give people tools they can use for their own work!

• Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter: http://beth.typepad.com)

• Continue the Conversation: Structure in place for lasting engagement (i.e.,Twitter and SNS)

Questions?

www.AIDS.gov Blog.AIDS.govTwitter.com/aidsgovFacebook.com/aidsgovMyspace.com/aidsgovFlickr.com/aidsgovYouTube.com/aidsgovMeico.Whitlock@hhs.gov

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