@shari_pw
Small Business Big Voice
@shari_pw
Who Am I? I am a the owner of Shar-i Digital Marketing I am a mom, friend, and partner I dislike doing dishes and am forever looking for the perfect
bag…
@shari_pw Digital Marketing
P.O.S.T
@shari_pw
Meet Jack and Jill
People
@shari_pw
Who are they? How old are they? What do they like? What don’t they like?
What do they need – solve their problem Where do they spend their money? Where do they hang out (online and offline)?
People
My Name Is And I Am….
@shari_pw
What Does Your Business Need?
Bring users into your website /blog/listing
Credibility - Visibility Build brand awareness on
the web Stay connected to your
audience Customer service Bottom line: Increase your company sales
Objectives
@shari_pw
Create Experiences
Strategy
@shari_pw
Visualize Your Company
What is your position?
What are your clients looking for?
What are their needs?
What's the best way of communicating with them?
@shari_pw
Create Content To Be Shared
Strategy
@shari_pw
“Idealizations are out. Realism is in.”
@shari_pw
Multi Channel Rent and Own
Technology
@shari_pw
@shari_pw
Just Do It!
Expertise—Set some time aside for research and learning. Begin with the basics; commit to building on this base.
Just do it—Set this into your daily work plan and schedule it, like a meeting, with a beginning and end time.
@shari_pw
53% of people on Twitter recommend products in their Tweets
90% of people trust online recommendations from people they know
Don’t make assumptions on what the client wants
Know your competition Scale MEASURE
@shari_pw
You Can Find Me Here:
www.Shar-i.com About.me/ShariWrightPilo Twitter: shari_pw Facebook/shariwrightpilo Facebook/socialmediashari LinkedIn: il.linkedin.com/in/shariwrightpilo/ Email: [email protected]
@shari_pw
Resources and Thanks http://distributedmarketing.org Sharon Mandeleil www.msm-ltd.co.il http://www.marveo.com Kerianne Mellott http://www.facebook.com/kerianne Sarah Nadav http://www.bukit.co/ http://blog.hubspot.com/ http://pandodaily.com/2012/12/25/the-best-online-ads-of-2012-werent-ads/ www.dove.com www.nike.com
@shari_pw
Thank You
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