ByAnuj Shrivastav(13)
Ashish Taneja (17)Ashwini Yadav (18)Avinash Kumar(19)Digvijai Chandra ()
SHAADI.COMIDEA
Provide a global reach to the bride/groom seeking parties.
It was self-operative and easy. Use preferences to filter
registration profiles. May run several different
portals to cater for needs like different languages.
Virtual meetings are possible.
Information to be disclosed can be well decided by the parties.
Created on: 1996 (18 years old)
Created by: Anupam Mittal Audience Appeal: Global Tagline: Find love arranged
by Shaadi.com Market share: 35% It was the first matrimonial
site to receive the coveted ISO 9000:2001 Certification.
ObjectivesBusiness Goals
1. Provide people with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships.
2. Display more relevant matches than any other matrimonial service
3. Consumer Satisfaction
Consumer Expectations
1. To meet compatible people
Caste preferences
Appearance based preferences
Income/job preferences
Habits/hobbies
2. Have their information kept private
3. To get reliable information
4. Time saving and efficient
Services Offered Verified Profiles, Assured Contacts, region specific portals and
Mobile Alerts in the online matrimony space. Mobile app, expert help for writing about me, daily 5
recommendations, shaadi blog which talks about love stories, relationship advices etc.
Personalized Services: SelectShaadi.com Wedding Planning: Shaaditimes blog which talks about love
stories, relationship advices etc. ShaadiCentre.com, network of more than 100 marriage bureaus
across India with a well trained team of relationship advisors to assist you in search for a partner. Shaadi Centres were pioneered by the founders of Shaadi.com, the world's largest and most respected internet marriage facilitating site having more than a decade of expertise.
Customer Touch Points: Website, Live chat(online), mobile app, Facebook, twitter, Google+
Strategies
1. Professional, Simple and Direct Communication
2. Personalized Services: SelectShaadi
3. Occasion Marketing4. Geographic Segmentation5. Marketing activities integrated
with Media and Entertainment Industry.
6. Integrated with print media Hindustan Times Matrimony
7. Offline Shaadi Centers
8. Key Differentiator: Very clean interface, no advertisements, very effective search
9. Ads execution: Fun and enjoyment Ads based on real life examples Key message: Helping today's
youth in making the right decision in marriage
Reason to believe: Ad presentation synchronizes with the youth mind set
Awards
Won Silver in Indian Digital Marketing Awards
'Best Use of Social Media in Marketing Award' at The 12th Indira Awards
won the India Digital Award for Best Use of Internet for Social & Economic Development.
Shaadi.com's Angry Brides campaign has won a Bronze at the 2012 Internationalist Awards for Innovative Digital Marketing Solutions
ONLINE MATRIMONY
introduction
Online Matrimony is an organized web based Matrimonial/Marriage service facilitating wishful men and women to find their suitable life partners .
Online Matrimony caters to people spread across the globe with the help of internet.
Matrimonial sites are specially popular in India and among Indians settled overseas.
Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website.
On average there are more women “on the market” than men. In the 30-36 age group, there are 15 women to one manIn the 26-30 age group, there are 7 women/ man In the 20-25 age group, the ratio changes and there are 2 men/woman.
Source: www.hindustantimes.com
Awareness Customer recognize name of company or one of its product mix
Exploration Profile searching, Interaction with executives through phone calls, emails.
Familiarity Completed several transactions .if successful :Next step If not successful: Switch to Competitors
Commitment If Successful: Word of mouth communication. If Unsuccessful : False rumors
Separation Disappointed by changes in level of services.
Matrimonial Services
Providers
Individual/Small Enterprises Wedding
Related Services
Marketing & Promotional
Activities
Online Offline
Business model of online matrimonial Service providers
Funding Structure: Through-
- Venture Capital.
- Arms of LLC.
- Self Funding
- Partnership funds.
- Social/Religious Trust Funds
- NRI Associations.
Exact Internet business model adopted
- Brokerage Model.
- Advertising Model.
- Subscription Model.
- Affiliate Model
(Commissioning for referrals)
Distribution Architecture
How we reach to our customers?
- Satellite TV Interactive services.
- Mobile Apps.
-Viral Marketing (Online)
- Offline outlets or Franchise centre.
-Newspapers/Magazine.
Distribution Architecture
What job we do for our customers?
- Matchmaking
-Personal Counseling through RM
- Tele Marketing
-SMS & Email for easy Filtering.
- Video/chatting/blogs.
Offers
- Free services
- Paid Services
-Value Added services
- Professional Services
Revenue Model
Cost Structure Sources of Revenue
-Depend upon Volume of profile uploads -Online Ads & Allied matchmaking
-Application uploads Database storage charges. -Wedding directories
-Salaries for executives. -User Subscriptions
-Marketing Franchise -Referrals
-Depend upon Traffic visits from domestic &overseas. -Targeted Banner ads
Customer Segment Basis:
- Geographic
-Demographic
-Psychographic
Players in online Matrimony business
Shaadi.com CitizenMatrimony.com Bharatmatrimony.com
Jeevansathi.co SimplyMarry.com Pabitravivah.com
Dulhemiyan.com Suremarry.com Mymitra.com
Meribahu.com A4agent.com Globalalliancematrimony.com
Matrindia.com Meetoutside.com Sanjogse.com
Findari.com Mangalsutrabandhan.com Liverishta.com
Rightmatrimony.com Shubhmaitri.com Esindoor.com
Rishtaywali.com Bigvivah.com Vivaah.com
Rishtaa.com Swayamwara.com Shubhshaadi.com
Indiamatrimonials.com Lifepartnerindia.com Alliance4u.com
IndianRishtey.com Merasathi.com Navbandhan.com 123-matrimonials.com Kalyanavaibhogam.com Sunmatrimony.com Tamilshaadi.com Swayamwara.com
Ananthammatrimony.com Arathy.com Pillaimatrimony.com
Marryannari.com Tamildarling.com Jodi365.com
Tamilsuyamvaram.com Vehavik.com Kalayanvaibhogam.com
Business Goals
• Dominant brand for consumer services through Internet and
mobile.
• They want to combine the tradition and technology.
• Take biggest market share
• To give the best match for users
• Opportunity for every individual to realise their personal
potential and achieve financial freedom in a challenging
environment
• Consumer satisfaction
• Profit maximization
1. Provide people with a superior matchmaking
experience by expanding the opportunities available to
meet potential life partners and build fulfilling
relationships.
2. Display more relevant matches than any other
matrimonial service
3. consumer satisfaction
BRAND NAME Bharat matrimony Jeevansathi Shaadi
TAGLINE For happy marriages We match better The World's Largest
Matrimonial Service
AUDIENCE APPEAL Global Global Global
BIG IDEA/CONCEPT To tie tradition and Consumer satisfaction Find the perfect match for
technology together and privacy the user
TARGET AUDIENCE Young audience and Orthodox families Mix of Indian families.
liberal families
TONE OF VOICE Friendly, Emotional Professional, Simple, Professional, Direct
Direct
TOP PRIORITY Preference customization PRIVACY, preference protecting privacy and
customization security of their customers
20%
MARKET
SHARE
Bharat matrimony
40%
Shaadi 35%
Jeevansathi 20%
Bharat matrimony is leading because…
1. It has 15 regional portals for members of different
religions.
2. Connects with the youth.
3. Very User-friendly and interesting interface.
4. They offer a service of free doorstep payment
collection. Which makes the customers think its more
reliable and trust worthy.
5. They offer free counseling sessions to their customers
before marriage and also help them organize their
wedding.
6 C’s of Happy Marriage
Advantages of shaadi.com Millions of Members
Strict Profile Screening Systems
Search Technology
Security & Privacy Controls
Communicate Effectively
“shaadi.com” on the move
Premium Membership