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It’s All About ConnectionsMeg Ryan, Director Digital & Social 49ers
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• Why are we here? • 49ers Use Cases• 2017 and Beyond
Agenda
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• My Why– Connections and memories – Sports are about relationships– Not measured in Wins/Losses or $
• 1:1 Messaging is Key– Two-way street– Make someone feel part of our family
• Social Care/Brand Responsibility
The Power of Relationships
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Places Use CasesPartner integration & utility
Retail OpportunitiesDrive foot traffic & revenue
The DiehardsNurturing traffic & engagement
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• Control what you can Control
• Desktop Traffic Declining
• Keyboard Warriors on Social
Defense Mechanism
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• 360º View of the Fan– Data warehouse/API Calls– Patron level personalization
• Augmented Reality/Fan Engagement– Celebrating rich history with innovation– Drive early entry, wow factor, retail push
• Increased Monetization
2017 & Beyond
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