SEO Fashion Benchmark
118%Ireland
18%USA
18%Turkey
18%Czech
Republic
17%Denmark
13%Belgium
13%New
Zeeland
12%Slovakia
12%Spain
14%Norway
14%Ukraine
15%Poland
12%Finland8%
Russia
7%Austria
6%Brazil
3%Argentina
1%Mexico
9%HongKong
8%Hungary8%
Canada 7%Greece
5%Portugal
5%Italy
5%Israel
2%SaudiArabia
6%UAE0%
Egipt
0%SouthAfrica
9%Romania
25%UK
25%Japan
34%Taiwan
23%Netherlands
21%Austria
24%Switzerland
22%France
27%Sweden
23%Germany
Of people purchasingClothing & accessories
in Ireland,18% purchased online
Clothing &accessories
29%29%
32%
43%
45%
55%
49%
56%
65%
27%
With Search landscape creating more and more opportunities for retailers, the Fashion Ecommerce Retail is rapidly and steadily ascending the curve.
For instance, did you know that
13% of people purchasing Clothing & Accessories buy them online?
20
20
40
60
80
100
2018201720162015201420132012
8676,6
67,959.7
5244,7
38
8676,6
67,959.7
5244,7
38
Direct
Paid
Organic
CPS
CPC
Viral/Social
E-mail newsletter
30%
23%15%
10%
9%
8%5%
U.S. Apparel and accesories retail e-commerce revenue from 2012 to 2018 (billion U.S. $)
Traffic sources in Fashion
US Market expected to grow by 50% in the years to come
Where does traffic come from in fashion?As expected, most traffic comes from search engines (53%) and 30% percent of overall traffic comes from Organic Traffic.
3So... who are the big players of this market growth?
4SEO Fashion Benchmark Study
With so many retailers out there selling pretty much exactly what youre selling, its really hard to make your business more visible and more persuasive than others. And knowing how you stand against your competition is even harder. Analyzing the performance of your competitors will help you draw relevant conclusions and decide on your future SEO strategies. Without such data, youre pretty much doing SEO in the dark.
Heres what we didWe researched for 2,701 keywords that we found relevant for our topic. Their total search volume reached 39,459,190 queries per month. Thats pretty huge, right?
2,701 monitored keywords Search volume: 39,459,190/monthWe divided all of them into 9 groups of interest such as dresses, bags, coats and jackets, bags, jumpers and cardigans, shirts and tops, shoes, skirts, and trousers.
We used the SEOmonitor Competition Insights module, which automatically identified the most visible competitors in the Fashion Industry. The analysis was run on September 1, 2014.
How SEOmonitor Competition Insights Module works The Competition Insights Module automatically monitors all websites that rank in the first 2 pages for each keyword or group of keywords on www.google.com.
With the help of a weighted average formula including information such as the search volume and the rank of each keyword, the module calculates a Visibility Score for every website.
It automatically lists the websites that indicate the highest Visibility Score for each group of keywords.
5Dresses
312 keywords were monitored under the Dresses category;8,302,650searches/month
shop.nordstrom.com davidsbridal.com macys.com promgirl.com lulus.com
48%
35% 34%
24%20%
6182 keywords were monitored under the Bags category;1,857,020searches/month
overstock.com amazon.com ebags.com
42% 41% 41%36% 34%
shop.nordstrom.com macys.com
Bags
7Coats & Jackets
392 keywords were monitored under the Coats & Jackets category;2,821,740searches/month
shop.nordstrom.com macys.com overstock.com
62%
47%
21% 20% 18%
amazon.com burlingtoncoatfactory.com
8Jumpers & Cardigans
289 keywords were monitored under the Jumpers & Cardigans category;1,537,770searches/month
forever21.com hm.com
44%38%
30%
19%16%
shop.nordstrom.com macys.com amazon.com
9Shirts & Tops
295 keywords were monitored under the Shirts & Tops category;2,500,880searches/month
customink.com
26%24% 23%
19%16%
zazzle.comforever21.com shop.nordstrom.com macys.com
10
Shoes
281 keywords were monitored under the Shoes category;11,398,060searches/month
macys.com
64% 61% 60%
26%17%
shoebuy.comdsw.com shop.nordstrom.com zappos.com
11
Skirts
macys.com
53%45% 42%
37%
13%
polyvore.comforever21.com shop.nordstrom.com amazon.com
296 keywords were monitored under the Skirts category;1,322,000searches/month
12
Trousers
macys.com ae.com
34%31% 29%
23%19%
forever21.com charlotterusse.com oldnavy.com
277 keywords were monitored under the Trousers category;3,206,860searches/month
13
General
macys.com
45%
32%
22% 20%16%
shop.nordstrom.com forever21.comzappos.com dsw.com
2,701 keywords were monitored;
39,459,190searches/month
14
Resources
http://www.statista.com/
http://www.ecommercefoundation.org/
http://www.consumerbarometer.com/
https://adwords.google.ro/KeywordPlanner
http://seomonitor.com/
About us
SEO monitor makes SEO measurable and enables businesses to manage their
performance in search engines, one of the most challenging and critical marketing
channels today.
For more information about the product, please visit: www.seomonitor.com
Curious to see where you stand against them? Try SEOmonitor for free for 14 Days!
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