• Quality• Readable – font size, color, column width, leading vertical spaces• Spelling and grammar• Write natural content. Use synonyms.
• Originality• Your unique perspective• Try to write 300+ words per page. Since Panda, “thin content” sites have been
getting dropped.
Content Writing (Keywords)
• Keywords• Do your research• Core 20 keywords for a website• Target 2-3 keywords per page.• Keyword frequency – repetition. Do not overdo.• Keyword density – 2-3% - any more could trigger “keyword stuffing” penalty• Keyword Prominence – is it in the Title Tag, H1 tag, close to the beginning of the
page
Content Writing (Engage & Share)
• Engagement• Write a great headline! (80/20 rule)• Use analytics – where are people going, how long do they stay• Search engines attuned to engagement for ranking
• Shareability• Easy to tweet, share• Social sharing tools
• Analytics to mine for Questions – gives ideas for content creation
Content Writing (Freshness)
• Fresh content gets ranked more quickly• Usually more people searching for Fresh content