Senior Capstone 1:
Project Progress
Vivian Tam
b e a u t y : t o p i c s e l e c t i o n
A2
by vivian tam
b e a u t y + t e c h n o l o g y
Personalization
Beauty brands are utilizing technology to personalize a consumer’s experience (wrinkles, moisturizer, smart mirrors)
Customers can personally customize their products and have transparency in what ingredients are being used
Customers can have products that are personally tailored for the individual
Dermatology
Products are being made to help the consumer better understand their skin and what products they need
There is a sensor that detects the amount of UV that helps to protect against overexposure
b e a u t y + s u s t a i n a b i l i t y
Cruelty-free
A predicted 6.1% growth in the cruelty-free cosmetics market between the years 2017-2023
Environment
In 2017, more than 120 billion units of packaging are produced in the cosmetics industry
Non-recyclable plastic packaging and excess are the biggest issues
Only 12% of plastic is recycled and the average moisturizer pot takes about 1,000 years to decompose
56% of the British population (4.5 million people) don’t recycle bathroom products because of the inconvenience
Vegan
There’s no FDA-regulated definition of the term
R1: Beauty IndustryVIVIAN TAM
SENIOR CAPSTONE
R1: Beauty Industry
Who I Interviewed:Gabi, 21 Cosmetics and Fragrance Marketing Student at FIT Intern at
• Skincare is a leading driver of the market • Wellness based products • Clean beauty
• The beauty industry is over-saturated with brands • Hard to start a new brand and stand out • Everyone is copying each other • There are too many options
• Hard to trust brands/influencers due to paid-promotion
• Being politically sensitive • It costs a lot of money to make so many
shade ranges • Hard to please everyone • Fenty Foundation is bad quality
Sustainability• Major drugstore brands that mass-
produce have excess inventory that end up going to waste (glass bottles, chemicals)
• Sustainability in the industry also includes the production of a product and how it affects the planet • Including the people who make
the product (farmers) • Packaging • Factories
• There aren’t very many industry protocols for sustainability
• The term vegan is thrown around and isn’t heavily enforced
Selecting a brand and creating a line of reusable cosmetic packaging (glass bottles, vials) and a program with an incentive.
Thank you!Thank you!