Semantic Navigation
Marten den HaringEVP, Nstein Products
Website search & browse experience is broken
It’s difficult for search engines to retrieve content with vague keywords
Search engines must tradeoff between precision and recall
It’s hard to tune and optimize search technology
The search experience is often anonymous and lacks context
It’s difficult to create and maintain taxonomies to organize information
Slide 2
the answer≠
Semantic data helps
Drive site browsing and navigation structure
Identify and extract entities to use as search facets
Smooth out differences in categories and tags
Find patterns and trends in your content
Broaden a query to include synonyms, related topics
Understand user context and intent
Slide 4
Improves SEO
Improves time spent
Improves conversion rates
7
…everywhere…
ingest annotate store deliver
<widgets/>
rss/xml
WWW
Upgrading OPENTEXT.COM
before…
…after
22% increase in search usage
Fewer searches per unique visit
25% increase in time spent
Greater drilldown in search environment
$3K monthly $10K set-up
200GB bandwidth60GB storage*
1 million documents per instance
Unlimited queries
Add-ons
Qualification and approval process 48 hours
AMI deployment and configuration 10 minutes
Crawler and broker configuration 2 to 5 hours
Content crawled and indexed 48 to 72 hours
Skin creation and deployment 2 hours
Live in < 5 days