SELFIES ARE
Long live the
Tasos Veliadis– Partner/Business Unit Director - socialab
WHO I AM!TASOS VELIADIS
I LOVE TELLING STORIES:)
Once upon a timeThere were three media layers
A few years ago, most marketeers were trying to
make people talk about their brands
What have we learnt from Selfie madness though?
Pose #1 :DITCH THE FACE, AND LET THE FEET DO THE TALKING
POSE #2: CROP IN TIGHT
POSE #3: THE “RULE OF THIRDS”selfie
POSE #4: SELFIE OF A SELFIE
BUT WHAT HAVE WE LEARNT ABOUT BRANDS??
STOP!! No more #selfies
LET’S CREATE
That matters!
Fifty-nine percent of millennials say they use UGC to shape their purchase
decisions about major electronics.
That's followed by cars (54%), major appliances (53%),
mobile phones (46%), hotels (45%), and travel plans (40%).
Source: Crowdtap
Sixty-five percent of social media users from ages 18 to 24 are affected by information shared on social networks when making a
purchase decision.
Source: Emarketer
Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video.
Source: ComScore
But what type of content do peopleWant to share?