Content Security
• What is Google indexing?
• Do you have sensitive content indexed?
• Can I protect my customers, employees and
business by blocking content from Google
• Content Audit for Risk
#SEJSummit #Searchmetrics
What should I be looking for?
• Login pages, email reset
• Content which is only for a select group
• Help or instructional content
• Ask yourself, is this necessary in Google?
#SEJSummit #Searchmetrics
Dooms Day Plan
• More and more brands websites are seeing dramatic SEO
drops
• The number of penalties is growing
• Google changes are targeting niche or categories
• Overlooked technical changes cause dramatic drops
• Recovering from Google issues is slow
#SEJSummit #Searchmetrics
Non-Google Search
• 3 Y’s (Yahoo, Youtube, Yandex)
• Social Search (Facebook and Twitter)
• Commerce Search (eBay, Amazon, Alibaba)
• Image Search (Pinterest, Twitter)
• Content Search (Wikipedia, CNN)
• Local Search (Yelp, Maps)
• Job Search (Glassdoor, Indeed)
#SEJSummit #Searchmetrics
@jtkoene
www.linkedin.com/in/jordankoene
#SEJSummit #Searchmetrics
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