See What I Mean The Language of the Body
Brad Nunnally UX Solution Architect | Perficient XD @bnunnally SxSW 2015
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Gone Hollywood
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Glimpse The Soul
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State of Mind
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Albert Mehrabian found that the total impact of a message is about 7 percent verbal (words only)
and 38 percent vocal
(including tone, inflection, and other sounds) and
55 percent nonverbal.
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A Reflection of Self
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Express Feelings
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Decisions
SCIENCE shows that a decision is made up to 7 seconds before the decision has been verbally communicated.
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Predictions
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Why Should Designers Care?
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Seeing Signals
‣ Allows you to ask smarter questions
‣ Aware of sensitive topics
‣ Predicting when you might risk breaking trust
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Collaboration
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Present Yourself
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Bad News…
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Disagreement…
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Agreement
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Voiceless Participants
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What are the signs?
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Openness
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Trust & Acceptance‣ Acceptance of an idea or
person
‣ Signal of openness and trustworthiness
‣ Offering up something
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Presenting Core‣ Feeling Safe & Secure
‣ Making presences feel known
‣ Showing excitement
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Confidence
‣ Confidence in oneself
‣ Standing one’s ground
‣ Increasing Personal Space
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Closed Off
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Aggressiveness
‣ Seeking Dominance or Control
‣ Seeking Resolution
‣ Uncomfortable
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Defensive
‣ Attempting to reassure oneself
‣ Protecting their “core”
‣ Feels threatened
‣ Disagreeable
‣ Tense and closed off
‣ Feeling anxious or rejected
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Desire for Privacy‣ Get distance from others
‣ Showing a sense of insecurity
‣ Close minded
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Handshakes
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Face
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Eyes
‣ Pupils signal honesty or deceit
‣ Direction indicates if they are using memory or imagination
‣ Corners show authenticity
‣ Blinking shows level of comfort
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Nose
‣ Flaring shows discomfort or displeasure
‣ Coloring indicates emotional state
‣ Pinching or rubbing are signs of doubt
‣ Or needing to sneeze
‣ Wrinkling conveys a sense of distaste
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Mouth
‣ Pursed lips signal displeasure or frustration
‣ Biting lips or cheeks is a sign of anxious feelings
‣ Twitching indicates cynicism or disbelief
‣ Smile, mixed bag of meanings
‣ Full, Half, Smirk, etc
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The Body
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Cowboy
‣ Sizing up another person
‣ Generally an aggressive stance
‣ Looking to establish their presence
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Hands & Head
‣ Ready to “take the floor”
‣ Disengaged from current conversation
‣ Broadcasting a sense of confidence
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Edge of Seat
‣ Passionate or excited about what’s going on
‣ Ready to take action
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Cultural Differences
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Universal Signs
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http://www.paulekman.com/universal-facial-expressions/
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Different Meanings
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Physical Expressions
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Game Time!
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Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each Guest’s general demeanor
‣ Guests can only communicate non-verbally
Happy Sad
Giddy Tired
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Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each Guests general demeanor
‣ Guests can only communicate non-verbally
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So What?
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Take Aways
‣ Reading body language is a good soft skill for designers and researchers
‣ Context MATTERS! Sometimes someone might just be a little cold
‣ Don’t focus on a single signal, but focus on all of them
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How Do You Practice
Reading?
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Watch Yourself
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Watch Others
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Ask… If Appropriate
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Mimicking
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Read Up
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Start Acting
Thank You!Brad Nunnally UX Solution Architect Perficient XD
Email - [email protected] Twitter - @bnunnally Site - www.onestraythought.com
Designing The Conversation Techniques for Successful Facilitation
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