Agenda
• Overall objective
• Customer needs
• Conceptual design
• Detailed design
• Evaluation
• Expansion
• Distribution strategy
Overall Objective
• Hand equip memo tool
• Which is helpful to
– Record information
– Remind about things
– Make life more organized
• Can be even more important in special cases
Important Characteristics
Important:
Portability 6.4
Input speed 5.9
Manageability 5.5
Unimportant:
Input style (touch screen, pen-and-ink etc.) 4.1
Appearance 3.4
Key Design Considerations
• Characteristics
– Easy to carry
– Easy to record (input speed/style/equipment)
• Tasks
– Trivial matters
– Schedule reminders
– Phone numbers/ names etc.
• Fashion considerations
Selected Concept
•Solved product idea problem
•users could not know when it would be useful
•Much like a fashion item
•users can wear naturally
•various color
•Roll-able
•users can write down even long sentences
•Price range is very low
Prototype (1/2)
• Made of molded acrylic
• Provides a firm writing surface
• Fits different size people
• Low cost
• Replaceable paper
Costs
•Materials: 21.1 RMB
•Bangle: 20 RMB
•Post-it: 0.3 RMB
•Cardboard: 0.5 RMB
•Box Tape: 0.3 RMB
•Mass Production without intermediaries
House of Quality
Direction of improvement 0 ← 0 → →
→
→
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Price 6.26 1 3 3Looks good 4.83 3 3 9 3Environmentally friendly 6.33 3 9Reusable 6.16 9Holds sufficient text 6.46 9 1
Stores all types of information 6.49 3Easy to record 5.89 3 1 1Manages information 7.93 1 3Portable 9.14 9 9 3 3
Target Values * >3
cm
<30
0g
Yes
Yes
Yes
Yes
5 X X X X * X
4 * *
3 *
2 X X
1Absolute importance 124 101 135 43 42 33 149Relative importance 20% 16% 21% 7% 7% 5% 24%Importance (1-5) 4 3 4 1 1 1 5
Results of Technical Evaluation
Strengths• Low price
• Reusable
• Holds sufficient text
• Holds all types of information
• Easy to record
• Portable
Areas of Possible Improvement
• Looks
• Manageability of information
Improvements
Improve Technical Evaluation
• Make band narrower
• Improve overall look of product
• Develop scanner for notes.
Improve Functionality
• Add pencil
• Build in a watch
Product Expansion• Rolling Paper Palette
– Do not need to twist the wrist
– Stylish outfit
• Elastic Wristband
– Users can easily wear or take off
– Robustness
– More comfortable to wear
Product Expansion
• Pen Attachment
– A nail-sized pen
– Attached to the main body
• Narrower and Wider Paper Size Range
– Various physical sizes for each person
– Different purposes of the product usage
– Narrower and wider width of paper roll
– No extra cost to design
Product Expansion• Various Paper Layout
– Various layouts for the paper roll
– Checkboxes
– Time Marks
– Customized layout through internet
• Non-Disposal Paper
– change of material
– Reduce the extra cost for paper rolls
– Transparency film with higher pricing
– Rub out with fingers to erase
Future Cost• Elastic Band: 1.5 RMB
• Rolling Palette: 15 RMB
• Paper: 10 RMB per roll
– No noticeable variance for size ranges
• Attached Pen: 20 RMB
– Sold Separately
• Transparency Film: 22.49 Dollars
– Optional
• Customized Paper Layout: Free
– Quantity Conditional
Distribution
• Sell the Main Body for Cheap
• Gain Profit Through Paper Roll
• Distribute from a Small Bookstore to a Department Store
• Distributed through Internet
– User convenience