Continued
In today’s digital environment, it is more important than ever to have a marketing partner with an understanding of digital technology. SCORR Marketing knows the best ways to utilize your digital assets within an integrated marketing program to communicate with your target audience.
WEBSITE DEVELOPMENTDevelop a Compelling and Brand-Consistent Website Your website is one of your most important marketing assets as it is the
destination for your prospective clients before they ever contact your sales
team. Our award-winning interactive team has earned a reputation for
creating innovative front- and back-end solutions, including cutting-edge
websites that solidify your credibility within the health sciences industry.
However, our expertise goes well beyond web development. SCORR
Marketing has a team of technical copywriters and designers who are
immersed in the health sciences every day. This team will develop industry-
specific content and design that inspires action from your audience.
We also offer the following website development capabilities:
Microsites & mobile apps
Patient, physician, employee & network portals
Desktop, tablet & mobile optimization
INTERACTIVEEncourage Action With User-Friendly Digital ContentContent CreationWe create high-quality, relevant content that aligns with your buyers’ journey,
leading them to conversion and, ultimately, to purchase. Whether you need copy
for a video or to promote a webinar, our tactics capture attention and engage
leads until they are ready to meet with your business development team.
These tactics, which we will help you deploy and promote to strengthen your
digital presence, include:
Editorial & blog articles
Industry reports
Infographics
Presentations
Press releases
Social media
Video
Webinars
White papers
ENGAGE YOUR TARGET AUDIENCE TO INSPIRE ACTION
WEB,INTERACTIVE & SEO
More than 80 percent of consumers go online to research a product before making a purchase, and this is true for your health science clients as well.
The Health Science
308.237.5567 [email protected] SCORRMarketing.com
WEB, INTERACTIVE & SEO
Video & Motion GraphicsBecause visual storytelling is so effective, we work with you to develop video
from concept through full execution. Services include:
3D renderings
Brand videos
Creative direction
Custom animation
Interviews & testimonials
Script writing & storyboards
Social media campaigns
Trade show video & graphics
Virtual reality
Email MarketingEmail marketing is one of the most cost-effective ways to reach a large,
targeted audience. However, these expenses are lost if recipients ignore the
announcement or promotional email you send. With expertise in email writing
and structure, our team increases open and click rates through compelling
subject lines, an inviting call-to-action and relevant keyword optimization.
We handle list acquisition, copywriting, design, development, distribution
and measurement to deliver successful campaigns.
Marketing AutomationMarketing automation provides many useful tools. However, these platforms
can be expensive and time-consuming. If your team is not using its marketing
automation system to its full potential, you are missing an opportunity. Our team
is well versed in marketing automation, with experience and proven results on
platforms like HubSpot, Pardot and Marketo, to name a few. We research and
develop buyer personas, create quality content to meet your buyers’ needs and
use that content for strategic, nurturing campaigns, ensuring you get the most
out of your automation software.
Digital AdsSCORR identifies where your audience is most active online and develops high-
impact ads for those channels. Whether on websites, social media or search
engines, we only recommend placements that support your overall marketing
goals. Our team takes pride in knowing who your audience is as well as when
and how to reach them. This expert level of planning is paired with quality
execution, so each banner, sponsored update on LinkedIn or text ad on Google
will meet the same standard and deliver the results you want, with data to prove it.
SEARCH ENGINE OPTIMIZATION (SEO)Drive Traffic to Your InformationWith SEO, we are able to drive more desired traffic to your website and content
via search engines. SCORR regularly conducts research to provide feedback on
SEO tactics, including a digital public relations analysis in which we examine the
outlets you are using to share your online content. Through this research, we
continuously enhance your SEO through links, keywords and formatting.
Your audience is 60 percent more likely to watch a video than read text, and video promotion has been found to be 600 percent more effective than print and direct mail combined.