Social Media for Nonprofits:Killer Content in 10 Minutes a Day
Presented by:
@scoopit @sm4nonprofits
How this webinar works
• A link to the slides and a recording will be sent after the webinar
• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen
• Tweet about this webinar using the hashtag #fgwebinar
@FirstGiving#FGWebinar
Who is FirstGiving?
@FirstGiving#FGWebinar
Online Fundraising Solutions
Personal Support for your nonprofit, donors, and fundraisersEasy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pagesand Event Registrations
Online Direct Donations
@FirstGiving#FGWebinar
Who should I
listen to?
How can I be heard?
The Problem: Information Overload
The Challenge: Cutting Through the Clutter
You
Goal
You
Visibility
The Path: Content Strategy
The Challenge: Cutting Through the Clutter
The Solution: Become a Curator
Content Curation
Research
Create
Approve
Publish Promote
Measure
Refine
The Content Cycle
What is good content, anyway?
Pop Quiz:
12
Valuable to your audience
13
Consistent with your focus
14
Dynamic: fresh and frequent
What
you consume
• What content do you already read? What do you share on Twitter and other social networks? What do you email?
Type of content
• Articles, blog posts, events, videos, presentations, etc.
Curation format
• Magazine, story, pin board, multimedia channel, etc.
Start with what you already do.1
Content Curation Strategy
Start from what you already do.1
Organize your sources.2
Content Curation Strategy
3 Identify a content hub.
From
to the rest of the social web!
Content Curation Strategy
Start from what you already do.1
Organize your sources.2
4 Filter with purpose.
Identify your content hub.3
Content Curation Strategy
4 Filter with purpose.
Add your point of view.5
Content Curation Strategy
Start from what you already do.1
Organize your sources.2
Identify your content hub.3
Content Curation Strategy
Add your point of view.5
Measure your impact.6
4 Filter with purpose.
Start from what you already do.1
Organize your sources.2
Identify your content hub.3
Content Curation Strategy
Add your point of view.5
Measure your impact.6
4 Filter with purpose.
Start from what you already do.1
Organize your sources.2
Identify your content hub.3
7 Build your communities of interest.
Content Curation in Action
Example: Breast Cancer Organization
Patients & Survivors
Donors & BODMediaCompetitors & Collaborators
Legislators
Communities of Interest
Relevant Content
Success StoriesCoping Tips
StoriesImpact
Big NewsBreakthroughs
EventsGrants
New PoliciesFDA Approvals
Beth Kanterwww.scoop.it/u/beth-kanter
Nonprofit social media guru
Author of “Beth’s Blog: How Networks and Data for Social Change” & co-author of Networked Nonprofit and Measuring the Networked Nonprofit
Content Curation in Action
Curated Topic LineupSocial Media for
Nonprofits:Measurement
Content Curation for Nonprofits Information Coping Skills
Visualization
Techniques and
Practice
Google+for
Nonprofits
Failureand
Learning
NonprofitCapacityBuilding
andTraining
Networked
NGO’s
Content Discovery
Content
Sources:Blogs, Nonprofit Media
Google Reader
Content Suggestion
Engine
Active Nonprofits
Adding A Unique Perspective
•Context •Opinion•Human Touch!
Social Sharing
+
Finding the Time to Thrive
• It’s Not About You: Think 50/50
• Just Ask: ? vs. .
• Carve it Out: Schedule 20 Minutes a Day
• Find Your Drumbeat: Post Consistently
• Facebook: < 3/Day
• Twitter: 1+/Day
Top Tips for Killer Content
• Timing is Everything: The Burrito Principle
• Mornings: 8-9AM
• Lunch: Noon-1PM
• End of Day: 4:30-6PM
• Nights: 9:30-11PM
• Email: Tues/Weds/Thurs 11AM, 2PM
Top Tips for Killer Content
• Divvy it Up: Create a Social Committee
• All Staff, Board, & Key Allies
• The Ask: 5 Minutes/Week
1. Facebook: 2+ Like/Comment/Shares
2. Twitter: 2+ Retweets/Remixes
3. Fill in the Blank
Top Tips for Killer Content
32
Create an Editorial Calendar
Top Tips for Killer Content
Simple Spreadsheet with:•Author•Focus/Content•Platform•Date & Time•Media (Photos, Video)
•Free Template: [email protected]
Top Tips for Killer Content
Create an Editorial Calendar
Use Scheduling Tools
Top Tips for Killer Content
Top Tips for Killer ContentUse Scheduling Tools
ListsTop Tips for Killer
Content
Top Tips for Killer Content
Top Tips for Killer Content
Top Tips for Killer Content
Email Integration
Recommended
