8/12/2019 Sarashtra Cement Ranavav
1/82
1-INTRODUCTION ABOUT CEMENT
INDUSTRY
Cement is the basic raw material for all construction activities.
Cement plays vital role in manufacturing buildings, factory etc. today
cement graph goes up and up because now a days growth and
development activities doing more efficiently. The INDIAN CEENT
IND!"T#$ is the second largest in the world after china.
%Cement may be defined as a mi&ture of clin'er, gypsum and
other material that is used in construction(. The Indian cement industry
plays a 'ey role in the national economy in India there are more than ))
cement industries producing *** million tons of cement out of *+
million tons of cement are consumed in India and - million tons are
e&ported. In India total investments of the cement industries s about )
crores and *)- thousand people are employee because of cement
industries. The /!ltratech0 12 3 T4 cement is the leading cement
industry in India.
Today the use of cement has become so inseparably connected
with the social, economic and industrial fabric o a country, can yourimagine the world without cement5
*
8/12/2019 Sarashtra Cement Ranavav
2/82
6INTRODUCTION ABOUT UNIT
"A!#A"7T#A CEENT 2IITED was produced by ehta
group is one of the leading players in the Indian cement industry. "C2
manufactures ordinary and po88olano port land cement. 7AT77I
CEENT is the brand of itself over the decades as a %choice of every
generation for its strength and durability( it is situated at #anavav near
#ailway "tation.
"C2 e&ports its product i.e. clin'er and cement in many foreign
countries. 9or this purpose "C2 produces high strength cement. The
ma:or strength of "C2 in its brand name and strong ;uality.
Today "C2 is the best cement plant in the world with compare to
the large scale moderni8ation and e&pansion "C2 has got award of I"y its product ;uality, "C2 enables term foreign e&change.
8/12/2019 Sarashtra Cement Ranavav
3/82
-6HISTORY & DEVELOPMENT OF THE
UNIT
HISTORY
Each and every business unit running from its own sweet
and memorable history. The word history means past performance of the
company.
At **th ?une *=)@ shri Nan:i alidas ehta give birth to the
"aurashtra cement limited.
8/12/2019 Sarashtra Cement Ranavav
4/82
DEVELOPMENT
Development is very important thing for any unit when
company starts it may face some problems but when problems are solved
company goes toward development.
The company starts its production in *=)=, with installed capacity
of @++ tons per day. As the high demand of cement "C2 had increased
their installed capacity. Today company0s installed capacity is F++ tons
per day.
Today unit is having turn over of cement more that ++ crores.
Due to increase in productivity effective mar'eting and ;uality control.
F
8/12/2019 Sarashtra Cement Ranavav
5/82
46LOCATION FACTORS OF THE UNIT
2ocation is so much important for any business unit. Its plays vital
role in development of unit promoters who produce any business unit
must fi&ed a location where raw material, power supply, labour,
transportation facility and government allowed area is available.
"C2 is established at #anavav because of the following factors
1. Availability of Raw Mateial
#aw material is the basis produces any product so raw
materials are most noticeable factor for location. "C2 gets its raw
material from nearly areas of orbandar District. "o "C2 gets its raw
material easily, fast and with large ;uantity.
!. Availability of Labo"
The labour factor is so much important for location. "C2
gets sufficient labours educated, s'illed uns'illed labours because of
"C2 located at near of orbandar city so "C2 has never face any
difficulty for the labours.
)
8/12/2019 Sarashtra Cement Ranavav
6/82
#. Ta$%&otatio$ 'a(ility
To carry goods from one region to another transport facility
must be needed. "C20s location is suitable because roadways of the
u:arat and by water ways of about from orbandar port. "o "C2 have
not faceany problem of "C2.
4. Availability of Ele(ti(ity
Any business unit not runs without electricity. "C2
purchases electricity from E> and company has also his D set 1Diesel
enerator4 so electricity is not problem of "C2.
). *ove$+e$t S"&&ot
The government policy of u:arat is good and favorable.
overnment provides schemes for development and promoting the
industries. "ituated in u:arat state overnment also provides short
term, long term financial loans.
@
8/12/2019 Sarashtra Cement Ranavav
7/82
)6MANAGING BODY
,OARD O' DIRETORS
NAME DESI*NATION
r. .N.ehta Chairman
r. D.N.ehta Dy. Chairman
r. ?ay ehta E&ct. ice Chairman
r. 7.D.ehta Director
r. .N.#ao Director
r. ".!.".#aghavan Director
r. "avita . itte Director
r. "tephen otter ?.9.D.C.,Denmar'
Nominne
r. 9ring 9rodse 9C "midth 3 Co.
AGs Denmar'.
r. ..Chardu'e I9CI, Nominnee
r. ".#am:ee !TI, Nominnee
r. .".ilotra anaging Director
r. #..oddar Dy. anaging Director
B
8/12/2019 Sarashtra Cement Ranavav
8/82
6-SIZE OF THE UNIT
In the consideration of the si8e of the unit there are three tools
*. 2arge scale industry
. edium scale industry
-. "mall scale industry
At the birth "C2 is large scale industry. The industry which is
having share capital more than #s. ) crore is the large scale industry.
The @B) persons wor' in this factor
6FORM OF ORGANISATION
There are so many forms of business organisation "C2 is itself a
%public company. The company is only indirectly defined in the act sec -
1I4 1iv4 states %public company means a company which is not a private
company(.
The company having a line and staff organisation
8/12/2019 Sarashtra Cement Ranavav
9/82
/6ORGANIZATION CHART
SHARE HOLDER
v.p common v.p. finance v.p. operating v.p mar'
"r. anager "r. anager "r. anager "r. anager
Dg. anager Dg. anager Dg. anager Dg. anager
As. anager As. anager As. anager As. anager
erson Accountist wor'er 3 labour sales pres.
8/12/2019 Sarashtra Cement Ranavav
10/82
8/12/2019 Sarashtra Cement Ranavav
11/82
16SAURASHTRA CEMENT LTD AT A
GLANCE
*. #egistered officeH 6 "aurashtra cement limited
near #ailway station
#anavav6 -@+))+
Dist. orbandar
u:arat 1India4
. Corporate officeH 6 Agrima >usiness centre
N.. ehta international
*B >ac'buy reclumination
umbai F++++.
-. ar'eting officeH 6 elican >uilding
Bth floor
Nr. u:arat chamber
Ashram road,
Ahemedabad -+++=
F. AuditorsH 6 Gs. >ansi 3 ehta company Chartered Accountant
). >an'ersH 6 Central >an' of India
Dena >an'
i:ya >an'
**
8/12/2019 Sarashtra Cement Ranavav
12/82
The "aurashtra cooperative >an'
Industrial >an' limited
#a:'ot Nagri' "ah'ari >an'
@. Name of roduct ac' bay
reclamation
**. si8e of the unitH 6 large scale unit.
*
http://www.mehtagroup.com/http://www.mehtagroup.com/8/12/2019 Sarashtra Cement Ranavav
13/82
*-
8/12/2019 Sarashtra Cement Ranavav
14/82
CONTENT
S. No. Pati("la Pa3e No.
1. INTRODUCTION 22
2. ORGANISATION CHART 23
3. TRAINING & DEVELOPMENT 24
4. AGES & SALARY
ADMINISTRATION 26
!. BONUS PROMOTION &
TRANSFER POLICY 2"
6. RECRUITMENT# SELECTION &
INTRODUCTION 2$
". ORKERS BENEFITS & FACILITIES 31
$. OVERTIME PAYMENT TO
THE ORKERS 32
%. PERSONAL RECORDS 33
1. KAIZEN SCHEME 34
11. TRADE MARK 34
12. SAFETY OF ORKERS 3!
13. SOCIAL RESPONSIBILITIES 36
*F
8/12/2019 Sarashtra Cement Ranavav
15/82
1-INTRODUCTION
In any business unit personal department must be because of
personal department is the heart of any business unit. Lithout this the
business can0t run.
The personal department is related with human beings. ersonal
department has ta'en care of his employees. If employees and wor'ers
are happy the production goes up and up. Today man power contributionfor any business unit is so useful for smooth and long run.
ersonal department is also concerned with attaining of ma&imum
individual development, good wor'ing relationship between employees
and getting ma&imum efficiently of employees toward the wor'ing
organisation.
The main function of personal department is to appoint trained,
develop, motivate and compensate the employees of an organisation.
*)
8/12/2019 Sarashtra Cement Ranavav
16/82
!6ORGANISATION CHART
Ma$a3i$3 Die(to
Die(to (o++e(ial
DY. Ma$a3e
L.5.O. Pe. Off Law. Off T6D . off Ma$ 7a8+9
Ti+e 2e Tai$(e AL.O ASS Ta$%e(t
le2 le2 le2
Ty&i%t
7ere
er.
8/12/2019 Sarashtra Cement Ranavav
17/82
3-TRAINING & DEVELOPMENT
TRAININI*
Training is defined as the act of increasing the 'nowledge and
s'ill of an employee for doing a particular :ob. Training provides
awareness of rules and regulations, the ways of performing given tas'
effectively and prepares the employees improve the :ob performance.
"C2 gives training to their employees. There are two principal
methods use by "C2.
C I H 6 on he :ob training method
C iiH 6 off the :ob training method
7I9 O$ te :ob Tai$i$3 Meto8
Numerous training methods can be used while the man is engaged
in the process of productive wor' on the :ob training methods are
suitable for all levels of personal.
8/12/2019 Sarashtra Cement Ranavav
18/82
in this method trainer leave their wor' place and devote
their entire time to the development ob:ective.
The company uses the methods li'e lectures. Audiovisual
conferences, discussion, case study, role playing etc.
DEVELOPMENT
Development of employees mains those types of activities which
are help in future for developing they are doing this activities to the
potential from wor'ers.
eriodically "C2 wor'ers meetings and invite professional e&perts
as well as e&perts of the similar company to e&press their opinions and
suggestions.
In "C2, the company does provide better and professional
management, development sources of all those levels of staff members.
*
8/12/2019 Sarashtra Cement Ranavav
19/82
8/12/2019 Sarashtra Cement Ranavav
20/82
)6BONUS# PROMOTION & TRANSFER
POLICY
,ON;S
>onus is the e&tract payment to the employees for the better
earning of profit of company.
In "aurashtra cement limited bonus is given once a year. They pay
bonus unto )+++ to their employee.
PROMOTION POLIY
romotion means go up or goes one step more than others with
more responsibilities and more no. of hour wor'ing and ta'ing e&tra
facilities.
"C2 gives promotion on the basis of seniority, ability and
educational ;ualification, e&perience and also on the merits of the
employee. Thus "C2 mainly promotes on the basis of ?ob 'nowledge
and s'ills of employees.
TRANS'ER POLIY
Transfer means change in :ob but which :ob is provide is
subse;uently e;ual to first one means plant and position salary, status
responsibilities are same
In "C2 transfer are in lower level for solving his problem for
transfer his shifts and went to another shift. There is doing internal
transfer. >ut when company finds well 'nowledge persons who are
wrongly place then it transfers that employee to his 'nowledge
department.
+
8/12/2019 Sarashtra Cement Ranavav
21/82
8/12/2019 Sarashtra Cement Ranavav
22/82
E>te$al So"(e%
E&ternal sources of recruitment means if company has vacancy
needed from out side than company gives advertisement in daily
newspaper, both in English or well as in u:arati. Also it used the
website of their own. The "C2 is widely used e&ternal sources.
SELETION
Lhen company gives advertisement for vacancy. They are many
applications comes from large numbers of people. At that time selection
is needed. "o selection means to pic' a right persons for :ob from
number of the peoples.
There are so many techni;ues to select the employee. "election
process of "C2 is as followsH 6
1i4 5itte$ Te%t
Lith the help of written test we can 'now practical and
general 'nowledge of employees. "C2 ta'es written test only for
managers and engineers. 9or officers it is not re;uired.
8/12/2019 Sarashtra Cement Ranavav
23/82
1ii4 I$teview
Interview is a process between person to person means
employees and candidate with the help of interview one can get more
information about the candidate, after they decide some of are successful
and some of are unsuccessful.
1iii4 Py%i(al E>a+i$atio$
Candidates who are appointed from all above test after this
tests. that person must give medical e&amination. This is very important
because if a person having poor health he can not wor' efficiently and
the investment on him may go waste. As concerned to "C2 it conducts
medical chec' up to see the person is medically suited or not.
IND;TION
Induction is welcoming process of new employees. Lhen a new
employer comes in the organisation the organisation arranged induction.
a'e him to feel li'e home and generate him that his performance in the
company is significant. In "C2 induction process is for *) to + days
and the personal officer gives all details about organisation.
-
8/12/2019 Sarashtra Cement Ranavav
24/82
6ORKS BENEFITS & FACILITIES
"aurashtra cement limited provides following facilities and
benefits to their employees.
*. 7ousing facility
. edical facility
-. Travailing and transport facility
F. Canteen facility). Creational and entertainment facility
@. Death relief fund
Ote fa(ilitie%
*. "C2 provides grays gratuity scheme for the employees
. "C2 provides provident fund scheme for the employees
-. "C2 provides uniform, shoes, goggles and cap to its employees
for safety
F. "C2 provides leave facility to its employees
). "C2 provides par'ing facility
@. "C2 provides facility to withdraw amount in advance by the
employees as per their post and standard of wages.
B. Lhenever company achieve it0s predetermine goal very
effectively management declare bonus to their employees as an
additional.
F
8/12/2019 Sarashtra Cement Ranavav
25/82
/6OVERTIME PAYMENT TO THE ORKERS
8/12/2019 Sarashtra Cement Ranavav
26/82
06PERSONAL RECORDS
ersonal department must be record all the information about the
employees which are wor'ing in unit.
ersonal record is systematically record of performance made by
employees. It is helpful in :ob analysis and promotion policy.
"aurashtra cement limited performs this function by 'eepingseparate file for each and every employee in which details regarding life
i.e. age, se&, date of birth, marriage, children, etc and details about ?ob
regarding :ob as date of recruitment, E&perience, educational
;ualification, leaves, health and safety, disciplined industrial disciplined
etc. are clearly recorded with a view to determine how to compensate the
wor'.
@
8/12/2019 Sarashtra Cement Ranavav
27/82
16KAIZEN SCHEME
To invite various ideas of the employees "C2 has developed a
totally new scheme i.e. ai8en "cheme.
R"le% 6 Re3"latio$ of ?ai@e$ S(e+e
*. ai8en scheme was received I the month of ?anuary ++-.
. !nder this scheme various ideas are invited from the
employees addressing any are they deem fit-. The suggestions as well as the coordinators not only get
cash rewards for good ideas but also get to implement their
own ideas once it gets approved by the management
11-TRADE UNION
A trade union is the combination of persons, whether temporary or
permanent preliminary for the purpose of regulation the relations
between wor'ers and employees or between wor'ers and wor'ers.
Now a day there are hardly industries that consist no trade union.
As "aurashtra cements limited has @B) no. of wor'ers and it is very
difficult to manage then at to satisfy their needs. If any problems arise in
the organisation there are two trade union namely "aurashtra 'amdar
union and cement sarmic sangh they both are registered and connected
with INT!.
B
8/12/2019 Sarashtra Cement Ranavav
28/82
12-SAFETY OF ORKERS.
In simple terms, /safety0 means freedom from the occurrence or
ris' of in:ury or loss. Industrial safety or employee safety refers to the
protection of the wor'ers from the danger of life, damage of property,
loss of production, loss of man hours and loss of wor'ers, employees
and to the nation. Thus to prevent the accident the need of safety is felt.
"afety is primarily the responsibility of the management to control
the number of accidents "C2 becomes more conscious about safety
programs for its employees in which they provide training to them for
safety.
In the celebration of safety wee' the company put many slogans
and poems for safety one of them are as followsH 6
SAFETY IS A FOUNDATION OF
HEALTH AND WEALTH
8/12/2019 Sarashtra Cement Ranavav
29/82
1#-SOCIAL RESPONSIBILITIES
Every business unit has to perform some social responsibilities
towards the society. The organisation doing noise pollution, air
pollution, garbage and many other disadvantages of organisation.
"ociety of the location accept all these things so organisation must have
follow some social responsibilities.
"C2 provides following facilitiesH 6
* They help to control the air pollution by 'eeping bag house
scheme
They ma'e the area green by growing trees.
- They provide employment to thousands of peoples.
F They allow students to get his industrial training
) They sponsor tournaments, events etc.
=
8/12/2019 Sarashtra Cement Ranavav
30/82
-+
8/12/2019 Sarashtra Cement Ranavav
31/82
CONTENT
S. No. Pati("la Pa3e No.
1. INTRODUCTION 3%
2. ORGANISATON CHART 4
3. NUMBERS OF THE PRODUCT 41
4. RA MATERIALS AND OTHER
SOURCES OF MANUFACTURE 42
!. MAIN MACHINERIES 44
6. PRODUCITON PROCESS 4!
". 'UALITY CONTROL 4$
$. POLLUTION CONTROL 4%
-*
8/12/2019 Sarashtra Cement Ranavav
32/82
1-INTRODUCTION
The production function of a business is concerned with the
creation of a product or services re;uired to satisfy customer0s needs,
wants and desires. roduction means creation of utilities and covers al
the activities of procurement, allocation labour, energy, materials,
e;uipments, machinery etc.
roduction department is one of the most important parts of anenterprise which is responsible for the actual transportation of materials
into finished products. It deals with many machine, organisation to
accomplish both productivity and satisfaction the desirable and results.
Thus, /#
8/12/2019 Sarashtra Cement Ranavav
33/82
6ORGANISTION CHART
Vice President
Sales Manager Sales & Advrts. Manager
Deputy Manager Senior Executive
Area Sales Manager Sales Representative
Regional Manager Sales Man
Head Clerks
Dispatch Clerks
--
8/12/2019 Sarashtra Cement Ranavav
34/82
#-TYPES OF PROCUCT
Each and every business unit may manufacture some type of
product. As concerned to "C2 it manufactures only one product i.e. port
land cement, "C2 provides high strength cement for e&porting.
The numbers of the product manufactured by "C2 are as follows
Ty&e% of &o8"(t A% &e
*.
8/12/2019 Sarashtra Cement Ranavav
35/82
46RA MATERIALS AND OTHER SOURCES
OF MANUFACTURER
/#AL ATE#IA20 is the foundation for manufacture a product.
#aw material is starting point so raw material is must be re;uired to
produce a final product. "C2 used various types of raw materials.
*. 2IE"TANANAA INE#A2"
"7A7!#, #A?A"T7AN
-)
8/12/2019 Sarashtra Cement Ranavav
36/82
4. SAND STONE
"!N7E INE#A2"
C7#.
(. PHOSPHO
.".9.C.
8. OAL IMPORTED
"
*. Esteco coal sup, umbai
. Gs lencore India, umbai,
-. A# Coal 3 Energy
F. Comtoir >alland, eneva
-@
8/12/2019 Sarashtra Cement Ranavav
37/82
)-MAIN MACHINERY
Crusher
"tac'er
#ecliner
#aw mill
>lending silo
re heater
Clinerisation
Coal mill
Cooler
Cement mill
ac'er
re 'ilan
-B
8/12/2019 Sarashtra Cement Ranavav
38/82
8/12/2019 Sarashtra Cement Ranavav
39/82
). Raw +ill
2ime stone sweetener and additive li'e sand stone and
literate are fed into raw mill by feeders in which ;uantity are mi&ed.
8/12/2019 Sarashtra Cement Ranavav
40/82
8/12/2019 Sarashtra Cement Ranavav
41/82
6'UANLITY CONTROL
uality control is an essential part of producing the best ;uality of
the product. ost of the customers prefer the ;uality of the product. The
customers never accept any fluctuations in the ;uality of the product. If
the ;uality of the product is not as per the re;uirements, it is very
necessary to control the ;uality of the product.
"C2 is producing cement and to chec' its ;uality after it is being
produced is very difficult as it ta'es days to show its strength. uality
control department has developed a special techni;ue to solve this
problem. "o they stated the bac'ward process i.e. to manufacture
particular ;uality of cement, particular ;uality of raw material and
process is needed so they start chec'ing ;uality of raw materials are
chec'ed by the ;uality 3 control department.
The "C2 follows the easy method to control the ;uality of cement.
To chec' the water pollution by dissolving of chemicals, some
chemicals may be mi&ed with the water so that the water may be used of
drin'ing or industrial use.
La$8 De3a8atio$
Lhen the land is being damaged by mining, it is to be
reclaimed and forestation is to be done so that environment balance may
be restored
F*
8/12/2019 Sarashtra Cement Ranavav
42/82
$-POLLUTION CONTROL
Every business unit which are doing large production. It
must create pollution so "C2 also creating pollution in nature. They can
control this pollution by following ways.
To (o$tol Ai Poll"tio$
The air pollution can be controlled by ma'ing the use of
e&plosive, various types of fuels. The smo'e and dust coming out of
chimneys can be controlled by using recycling plant, installation of dust
collector etc.
To (o$tol 5ate Poll"tio$
To control water pollution they should not allow the bathing
and washing of clothes near the water storage. They should also ta'e
care that garbage and waste is also not being dumped inside the water.
F
8/12/2019 Sarashtra Cement Ranavav
43/82
F-
8/12/2019 Sarashtra Cement Ranavav
44/82
CONTENT
S. No. Pati("la Pa3e No.
1. INTRODUCTION !2
2. ORGANISATION CHART OF
THE MARKETING DEPARTMENT !3
3. PRODUCT PLANNING !4
4. MARKET SEGMENTATION !4
!. PRICING POLICY !"
6. CHANNELS OF DISTRIBUTION !$
". SALES PROMOTION !%
$. MARKETING RESEARCH 6
%. COMPETITORS 61
1. ADVERTISING 62
FF
8/12/2019 Sarashtra Cement Ranavav
45/82
1-INTRODUCTION
Today in this competitive mar'et one can not sale its product
without mar'eting. %ar'eting is a human activity directed at satisfying
needs and wants through e&change process(. Described by hillip
otler. ar'eting involves the activity li'e planning, pricing,
determination, advertisement etc.
ar'eting department plays a vital role in the organisation.ar'eting management represents and important functional area of
business management efforts for the flow of goods and services from the
producers to the consumers.
"ome one has rightly said %Nothing happen in our economy until.
"omebody sales something(
In this competitive mar'et each firm tries to increase sales volume
and mar'et reputation by providing consumer satisfaction and ;ualitative
products.
F)
8/12/2019 Sarashtra Cement Ranavav
46/82
!6ORGANIZATION CHART OF THE
MARKETING DEPARTMENT
The organi8ation chart of the mar'eting department is as followH 6
ar'eting Department
ice president
"enior manager "ales 3 Adv. anager
Deputy anager "enior E&ecutive
Area "ells anager "ales representatives
#egional anager "alesman
7ead cler'
Dispath Cler'
F@
8/12/2019 Sarashtra Cement Ranavav
47/82
-6PRODUCT PLANNING
roduct planning means to thin' about present mar'et of
the product and from that deciding about future and ta'es decision about
the types of product, ;uality of product. uality of product designs of
product etc. the present mar'et of competitors. In every business we can
see the cutthroat competition to satisfy the consumer company has to do
something new or different to his product.
In "C2, product planning is done 'eeping in view the demand as
well as supply factors.
If the company finds that the demand for cement is increasing than
automatically it increases the production and vice versa. 7owever there
are so many other factors which are also considered while planning the
product li'e availability of raw material, availability of manpower,
electricity etc.
FB
8/12/2019 Sarashtra Cement Ranavav
48/82
46MARKET SEGMENTATION
ar'et segmentation represents an important recent advancement
on mar'eting thin'ing and strategy. The modern mar'eting is consumer
oriented. "o producer must 'now which are not ali'e, customers are
differ in their wants, purchasing power, geographic locations, buying
attitudes, tastes, habits nature, interest etc. so al the needs of a consumer
cannot be satisfied with the same product. "uch selection of sub:ects as a
homogeneous group is called mar'et segmentation.
As concern to "C2, the customers who re;uire cement in bul'
;uantity can buy 7athi Cement and those who want cement in small
;uantity can have Chottu 7athi Cement available in 'g, ) 'g, and *+ 'g.
ac's. enerally, builders use 7athi Cement but sometimes small pac's
are also re;uired for repairs so they can go for Chottu 7athi.
"C2 has segmented its mar'et as per the ;uantity of the cement in
the following way
F
8/12/2019 Sarashtra Cement Ranavav
49/82
As per the ;uantity of the cement
HATHI EMENT HOTT; HATHI EMENT
9or constructions for repairs 3 small uses
Cement product
anufactures, bul' buyers
ar'et of "C2 is also segmented according to demand
Ma2et S. Se3+e$tatio$
)+M overnment of India
-+M E&port ar'et
+M "cattered ar'et
F=
8/12/2019 Sarashtra Cement Ranavav
50/82
)6PRICING POLICY
rice means the value of the product in terms of money. "ome
times price is the dependable factor for the success of the product of
failure. It is difficult to sale a product with high price and if product is
said at low prices it will affect the profitability, more over the main
ob:ective of the firm, that is to earn a profit very much depends upon the
correct price decision.
The "C2 has followed such a pricing policy, which can promote
the scales considerably while fi&ing the right price the company ta'es
into account cost of production. revailing mar'et trend pricing policy of
competitors etc.
"C2 has adopted fle&ible and reasonable pricing policy. At the
end of every month, directors of each 8one, mar'eting officers meet
together at the mar'eting office. They chec' the suitability of the current
price in the right of current degree of competitors, changes in demand
advertising and other services etc. then thy fi& up their product price.
)+
8/12/2019 Sarashtra Cement Ranavav
51/82
8/12/2019 Sarashtra Cement Ranavav
52/82
8/12/2019 Sarashtra Cement Ranavav
53/82
/6MARKET RESEARCH
The American mar'eting Association has defined mar'eting
research as %The gathering recording and analy8ing of all facts about
problem relating to the transfer and sale of goods and services from
producers to consumers(. ar'eting research involves a study of
consumer performances, habits and attitudes. It helps us to decide how
mar'et operations should be directed. It also involves an e&amination of
trends, so that its findings indicate, the future pattern of the mar'et andassist in shaping mar'eting policies.
In "C2, regular survey of dealers and customers are done to
identity the need and e&pectation of the customer to mar' positive and
negative points of their mar'eting strategies and products. >y this way,
company comes to 'now about the mar'eting problems and remedies of
it.
)-
8/12/2019 Sarashtra Cement Ranavav
54/82
06COMPETITORS
In the world of today, there is a competition in each and every
business. 7ence, the firm first ob:ective is not to ma'e profit but to
survive in the mar'et. Competitors are those who sell the goods and
service of the same and similar description in the same mar'et.
According to hilip otler %The best way for a company to grasp
the full range of its competitors is to ta'e the view point of buyer, whatdoes a buyer thin' about that which eventually leads to purchasing
something.
ain competitors of "C2 is as followsH 6
*. !?A#AT A>!?A CEENT
. ADIT$A >I#2A0" AA2 CEENT
-. 2 3 T CEENT
F. TATA "!C7 CEENT
)F
8/12/2019 Sarashtra Cement Ranavav
55/82
16ADVERTISING
The American mar'eting Association has defined advertising as %
any paid form of non personal presentation and promotion of goods,
services or ideas by an identified sponsor(
"C2 advertise their product by the means li'e newspaper, wall
paints, and hoarding etc. with effective slogans, to stand first in the
mar'et and increase popularity "C2 has adopted many advertisingmedia.
"C2 advertise by distributing gifts to masons, contractors etc. i.e.
actual users of cement.
"C2 celebrate T7E 7AT7I !T"A on the festivals li'e Navratri.
Company distributes audiocassettes of #as arba free of cost and in that
cassettes slogans are also recorded for advertisement.
"C2 uses so many other advertising media also
*. Newspapers
. aga8ines
-. #adio
F. Lall aintings
). 7oardings
@. Audio isual Advertisement
B. ift Articles
. osters
))
8/12/2019 Sarashtra Cement Ranavav
56/82
)@
8/12/2019 Sarashtra Cement Ranavav
57/82
CONTENT
S. No. Pati("la Pa3e No.
1. INTRODUCTION 6!
2. ORGANSISATION STRUCTURE 66
3. FINANCIAL PLANNING 6"
4. CAPITAL STRUCTURE 6$
!. RATIO ANALYSIS 6%
6. MANAGEMENT OF FI(ED ASSETS "!
". MANAGEMENTOF ORKING
CAPITAL ""
$. LEVERAGE ANALYSIS "$
%. PROFITABILITY & DIVIDING $
DISTRIBUTION
)B
8/12/2019 Sarashtra Cement Ranavav
58/82
1-INTRODUCTION
9inance department is very important part for every organisation.
"uccess of any business depend upon the finance. It we say is the
business is the body then finance would be blood. As the blood is
re;uired to live a body then to run the business finance plays important
role.
"omeone rightly defines %if you have money, and you manage itproperly, you will ma'e more money( this means management is
necessary for any industry.
In economic activity finance is essential part. 9inance
management is concerned with controlling and planning of the firms
financial resources. According to ?oseph and assie, %financial
management is the operational activity of a business that is responsible
for obtaining and effectively utili8ing the funds necessary for efficient
operations.
"o we can say that finance is the central point of any organisation.
)
8/12/2019 Sarashtra Cement Ranavav
59/82
!-ORGANISATION STRUCTURE
"C2 has 'ept separate department of finance. The organisation
chart of finance department of "C2 is as followsH 6
ice resident 1finance4
eneral anager 1finance 3 AGc4
Dy. eneral anager 1finance 3 AGc4
"r. anager 1Accountant4
As. anager "r.
8/12/2019 Sarashtra Cement Ranavav
60/82
#-FINANCIAL PLANNING
9inancial planning is very necessary for smooth running of
business. >usiness small or large cannot be carried on successfully
without proper arrangement of capital in the finance planning not only
the planning is done for spent of money but also planning is made for
sources of finance and fund. In all the organisation finance planning
policies of finance, delegation of finance are planned.
"C2 plans finance as follows1. Dete+i$i$3 'i$a$(ial ObBe(tive%
"C2 firstly determines for how long period the finance is
re;uiring i.e. for short term of long term ob:ectives. >y considering the
financial ob:ective, "C2 ma'es a determined effort to arrange the
necessary funds at proper time, which is necessary for the business.
!. 'o+"latio$ 'i$a$(ial Poli(ie%
After words, "C2 formulates financial policies to be followed by
the planners to achieve the financial ob:ectives.
#. Develo&i$3 'i$a$(i$3 Po(e8"e
Developing financial procedure relates to the control and
administrative of financial activities. "C2 subdivides financial activities
and delegates authorities to subordinates to perform such activities.
4. Reviewi$3 'i$a$(ial Pla$
"C2 reveals plan for time to time in the light of changing
economic, social and business environment.
@+
8/12/2019 Sarashtra Cement Ranavav
61/82
8/12/2019 Sarashtra Cement Ranavav
62/82
"C2 framed its capital structure as followsH 6
Pati("la% A+o"$t 7i$ la(%9
"hare capital F,FB.@
#eserve 3 "urplus ,@).
"ecured loan @,=F.-F
Deferred ayment Credits )=F.@+
!nsecured 2oan FF.++
TOTAL 4C
8/12/2019 Sarashtra Cement Ranavav
63/82
8/12/2019 Sarashtra Cement Ranavav
64/82
LIF;ID RATIO
LiG"i8 Ratio LiG"i8 A%%et% LiG"i8 Liabilitie%
5eeC
LiG"i8 A%%et% "e$t A%%et% - I$ve$toie%
9or the year ++- O ))@.F- 6 F+.-)
O @*-@.+
9or the year ++ O -+-.@* 6 F+@.@
LiG"i8 Liabilitie% "e$t Liabilitie% - ,a$2 Ove8aft
9or the year ++- O *)=).FF 6 @).*-
O *)B.-*
9or the year ++ O *=+=*.F- 6 =.)B
O *=++*.@
@F
8/12/2019 Sarashtra Cement Ranavav
65/82
LiG"i8 Ratio
9or the year ++- O @*-@.+ G *)B.-*
O +.- H *
9or the year ++ O )[email protected]) G *=++*.@
O +.-* H *
o++e$t = 2i;uid ratio indicates the cash available to meet the
immediate payments. The ideal li;uid ratio is * H *. The li;uid position
of the "A!#A"7T#A CEENT 2TD. is not so good but the position
in ++- is better than in ++.
'IED ASSETS T;RNOVER RATIO
'i>e8 A%%et% T"$ove Ratio Sale% Net 'i>e8 A%%et%
9or the year ++- O +--B.-) G -@[email protected]+
O +.)) H *
9or the year ++ O *F).@* G F**+.@*
O +.)- H *
@)
8/12/2019 Sarashtra Cement Ranavav
66/82
o++e$t = This ratio indicates the conversion of fi&ed assets into sales
during a year. The ratio of "A!#"7T#A CEENT 2TD. indicates that
for * unit of sales +.)) unit of fi&ed assets is consumed in the current
year.
5OR?IN* APITAL
5o2i$3 a&ital Net Sale% Net 5o2i$3 a&ital
9or the year ++- O +--B.-) G B-=@.+*
O .BF H *
9or the year ++ O *F).@* G *+BB.
O .+ H *
o++e$t =9rom the above calculation it can be seen that for * #s. of
sales +.-@ #s. and +.F= #s. of wor'ing capital is re;uired.
@@
8/12/2019 Sarashtra Cement Ranavav
67/82
DE,T EF;ITY RATIO
Debt EG"ity Ratio Total Lo$3 Te+ Debt
Sae Hol8e '"$8%
9or the year ++- O +@+.)- G *=--.*F
O *.)= H *
9or the year ++ O *@+=.BF G *@F).*F
O *.FB H *
o++e$t =The debt e;uity ratio is determine, how to ascetain thesoundness of the long6term financial policy of the company.
@B
8/12/2019 Sarashtra Cement Ranavav
68/82
8/12/2019 Sarashtra Cement Ranavav
69/82
'i>e8 A%%et% *o%% ,lo(2 De&i( Net ,lo(2
9reehold land *B. 66 *B.
>uildings *--B.F @-.) *-+F.@
2easehold land *.F) 66 *.F)
?etty6 civil wor' *B*.-) -+.)) *F@+.+
#ailway sidings
Leigh bridge FB.B* *@@.=- +.B
Later supply
Installations *).+ *-=.B+ F).-
Electric installation *@.)+ @B.F- =FB.+B
lant 3 achineries -*@=.)- *F+F.- *B@+).*
#olling stac' 3
2ocomotive @*.)+ F*.)- *=.=B
9urthur 3 office
E;uipments *@*.F* B@=.F) -=*.=@
"hip, otorcars 3
Truc's F)@.+* F.) *-.F-
Total #0)#./ 1
@=
8/12/2019 Sarashtra Cement Ranavav
70/82
-MANAGEMENT OF ORKING CAPITAL
If the fi&ed assets are bond of the company then current assets
would be circulating blood of the company.
Current assets mean the assets, which can easily be transferred
into cash with in the year. In company number of transactions are made
i.e. related with the current assets for e&le purchasing of raw
material, salary, wages etc.
There are two concept of wor'ing capital is as follows.
1. *o%% o$(e&t
According to gross concept the firm0s total investment in
current assets.
!. Net o$(e&t
According to net concept e&cess of current assets over the
liability.
The management of wor'ing capital of "C2 limited. Is done as
followsH 6
1. I$ve$toy Ma$a3e+e$t
In "aurashtra cement ltd. the record of investment is 'ept
separately. In this record the receipt of inventory, uses of inventory and
out department to control the inventory.
!. a% 6 ,a$2
In "C2, to manage the cash 3 ban' there is to separate
department but this wor' is done by the finance manager.
#. Re(eivable
B+
8/12/2019 Sarashtra Cement Ranavav
71/82
Now days credit policy is e&it every where. In "C2 they
also 'eep record of credit sales separately.
$-LEVERAGE ANALYSIS
The dictionary meaning of leverage refers to %an increased means
for accomplished some purpose(. Now a days the term leverage has
special meaning. It is used to describe the firms ability to use fi&ed cost
assets or funds. To magnify their return to its owners. Christy and #oden
define leverage as the tendency for profits to change at a faster rate than
sales.
There are fundamentally two types of leverages.
*. IT4. The operating
leverage ta'es place when a change in sales produces a greater change in
E>IT.
8/12/2019 Sarashtra Cement Ranavav
72/82
The firm is solid high degree of operating leverage when employs
a greater amount of fi&ed cost and a smaller amount of variable cost. IT
E>T
B
8/12/2019 Sarashtra Cement Ranavav
73/82
Degree of financial leverage H 6 ercentage change in E"
ercentage change in E>IT
"C2 suffers the losses, so ti is not possible to calculate financial
leverage.
%-PROFITABILITY & DIVIDENT
DISTRIBUTION
The main ob:ect of any company or business unit is to earn profit.
In the :oint stoc' company when company ma'es profit this profit is
divided into the owners i.e. share holders.
In the presence it is not wrong to say that cutthroat competition
prevails in the cement industry. >ecause government provides various
incentives to the new entrepreneur who is interested to establish cement
industry.
As far as "aurashtra cement ltd. is concerned the plan is old so the
cost of production is very high and because of competition they follow
demand and competition. ricing policy moreover mar'eting is not sogood they suffer from the competitive so they are mar'ing loss.
"aurashtra cement ltd. has not made any profit for the last five
years so there is no distribution of dividend.
B-
8/12/2019 Sarashtra Cement Ranavav
74/82
BF
8/12/2019 Sarashtra Cement Ranavav
75/82
RESEARCH METHOLOGY
#esearch is the application of human intelligence in systematicmanner to a problem. According to C.A. oster % #esearch includes a
study of human group relationship.
According to .. $oung, we may be define, research
methodology as scientific underta'ing which means of logical and
systemati8ed method, aims to discover new facts or variety old facts and
to analy8e their se;uence interrelationship case of e&planation and
natural terms which govern them.
#esearch methodology means the way through which a research
progress or a :ob data collecting goes on. There are so many types of
research methodology. "ome of them are as followsH 6
uestionnaires
Chec'list
8/12/2019 Sarashtra Cement Ranavav
76/82
"ources of Date
Internal sources E&ternal source
rimary sources secondary source
I$te$al So"(e%
"uch type of data0s are always available in the boo's of
organisation e.g. sales production, salary, wage, dividend profit etc.
E>te$al So"(e%
Lhen the data are collected from the outside the organisation
without the support of records of the company, they are called e&ternal
sources. The e&ternal sources. The e&ternal sources fall into two
categories.
I rimary data
II "econdary data
rimary data are original and first hand information. rimary data
means those data which have to analy8e and second one it means
secondary data are already analy8ed in some e&tent. Thus, secondary
data are second hand information.
Le got information at general data about the company.
B@
8/12/2019 Sarashtra Cement Ranavav
77/82
BB
8/12/2019 Sarashtra Cement Ranavav
78/82
FUTURE PLAN
The future plan means the pro:ect that will be underta'en infuture. In other words it means the ob:ect. I.e. determine now and gets its
result in future.
Now a days the company suffers from the losses. >ut it does not
mean that there is no chance of future progress.
As we all 'now that the cement is a basic necessity of and
constructional activity. The need or demand of cement increases day by
day from this angle we may say that "C2 would have better prospect in
future. Also "C2 e&ports its products in many foreign countries. It is
considered that "C2 enables to earn precious foreign e&change which
ma'es its future bright.
9rom seeing the above we can say that company0s future is bright
and its mar'et will increase.
B
8/12/2019 Sarashtra Cement Ranavav
79/82
B=
8/12/2019 Sarashtra Cement Ranavav
80/82
CONCLUSION
Conclusion is the final touch or finishing line of the whole reportand for the visitor unit. It was great and memorable visit. Lhich
imparted a lot of 'nowledge.
The "C2 is the company which suffers losses since few years. It
doesn0t mean that the wor'ing condition of the company is not good.
I found that there is a good administration in the firm and good
utili8ation of total capacity. Its personal department suggests that they
are aware from the value of personal and so manage them very
systematically. Its production department ma'es determine effort to
maintain the best ;uality of the product. ar'eting department always
shares beyond doubt. Le can say that financial department wor's so
well bet finance position of the company is not so good.
Now a days company suffers losses due to many reasons. >ut it
tries to progress slowly and gradually by reducing the losses. Le may
say that the present wor'ing condition of the "C2 is well.
I will give them all my heartiest best of luc' for their future.
+
8/12/2019 Sarashtra Cement Ranavav
81/82
*
8/12/2019 Sarashtra Cement Ranavav
82/82
BIBLIOGRAPHY
E#". E