Web Viewer IntroductionSuneet S. Tuli
DataWind Corporation
514-248-2839
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Point of Pain
Problems:1. Mobile cellular bandwidth is slow
– 2G is only 8-10kbps– 2.5G/3G (GPRS/1X) are really only 10-25kbps – But average web pages range from 100-800KB
2. Mobile screens are too small3. Mobile devices have insufficient memory
& processing power– Memory and processing power limitations do not allow
a full web experience (Java applets, java scripts, animated images, font colors, plug-ins, XML, DHTML etc. etc.)
Compromised Solutions
Current Industry Solutions:
1. Content Elimination: Removal of graphics, and content from the page
The Compromise: The web looks nothing like the real thing and most useful content is lost.
2. Content Scrunching: Reformat & reposition content to fit an a form factor that was never meant for the web
The Compromise: Very very slow, pages still don’t look like the real thing, limited browser functionality.
Introducing the DataWind Web Viewer
An untethered (Bluetooth enabled) cell-phone accessory, that:
Delivers the full internet (real HTML pages, graphics, java applets, etc.)
In 5 to 7 seconds (on 2G networks, but becomes even faster on 2.5G & 3G)
At a suggested retail price of $99 monochrome ($179 color)
On a full VGA-width 640 pixel screen
Yet small and thin enough to fit in your pocket
Product Positioning
• A dedicated web-access device, sold as a cell-phone accessory
• Providing full web-access on a VGA-width screen at a blazingly fast speed.
• A cell-phone • Slow, limited access
on tiny screens with arcane data-entry
• A PDA pretending to be a cell-phone
• Slow, limited access on small screens
Different products, different applications
But not appropriate for web-access
Introducing the first truly mobile solution for interactive wireless web access:
Cell-PhoneAccessory: DataWind Web Viewer
PDA/ PhoneCombos
Phones with data functions
T-Mobile/Danger SideKick
Handspring Treo 180 (Blazer Browser)
Pocket PC Phone Edition
$249 to $425 $449 $549 240x120 pixels 160x160 pixels 320x240 pixels
Does not allow access to Java based web sites, most web-based Email, most chat sites, most foreign language sites and other new -generation functions of the web.
Cannot view Java applets, JavaScripts, image maps, animated images, background colors/image, font colors, stylesheets or plug-ins.
Squished and transcoded web page to fit small screen. Broad support of web viewing functions, but slowestbrowser of thosecompared.
Web ExperienceUntil now, nobody has deliveredthe real-web to a mobile environment.
DataWind640x240 pixels
Pocket PC240x320 pixels
SideKick240x120 pixels
Treo160x160 pixels
ScreenResolutionMost web pages are designedfor a 640 pixel screen.Unfortunately, most PDA’shave screens that are too smallto render and display a fullweb-page width, without havingto squish/re-format or scrollhorizontally.
DataWind offers the only fullVGA-width web access deviceat an affordable price.
The alternatives deliver squished, transcoded web pages to fit small screen form factor.
VS.
DataWind Delivers:
The real web in its original format, on a wide 640 pixel screen – withoriginal HTML layout, full graphics,java applets, pop-up windows......
Content Matters
7
49
57
87
Speed MattersDownload Time (seconds)
DataWind(Measured on CDMA or GSM networks.Proportionally faster on GPRS & 1X)
Pocket PC(Measured on a GPRS network)
SideKick(Measured on a GPRS network)
Treo 180(Measured on a GPRS network)
Download speeds for the CNN website.
U.S. Landmass Cellular
Coverage:
1G: 96%
2G: 30%
2.5G: 10%
Backward & Forward Network Compatibility Means Real Ubiquity
Coverage Matters
Data Consumption(MB)
As 2.5G & 3G networks chargefor data consumption by the megabyte, DataWind’s solutionresults in real savings.
Cumulative Data Consumption Over 100 Pages
0.89
4.37 4.36
8.87
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Datawind (5.50x2.75)
SideKick (4.50”x2.60”)
(5.10”x2.80”) Pocket PC
(4.20”x2.80”) Treo 180
Datawind SideKickPocket PCTreo 1800.37” 1.10”0.70”0.82”
Thickness
FormfactorA thin, sleek form-factor is necessaryfor any handheld device. TheDataWind Web Viewer is one ofthe thinnest web access devicesavailable in the market.
DataWind Web Viewer
$99(mono)
$179 (color)
Handspring Treo 180
$449(mono)
T-Mobile Pocket PC
$54(color)
9
T -Mobile / DangerSideKick/Hiptop
$249
Manufacturer’s Suggested Retail Pricing, without plan based discounts or other incentives.
Price Matters
to $425(mono)
Architecture
Router: Load Balancing
Authentication Server: Firewall Internal/External Security
Database Server:Back office: Client account
information, billing, bookmarks & cookies cache.
Application Servers: Multiple simultaneous client sessions
Modem Pool (For Circuit Switched) or Internet (For Packet Based)
Existing & FutureCellular/PCS Networks
INTERNET OR CORPORATE INTRANET
INTERNET OR CORPORATE INTRANET
INTERNET OR CORPORATE INTRANET
Proprietary Client/Server ArchitectureProprietary Client/Server Architecture
Delivering a Premium Experience, Without The Huge ExpenseDelivering a Premium Experience, Without The Huge Expense
DataWind
Web Viewer
Why DataWind?• From a User’s Perspective:
– Unlimited access to billions of pages of content. ‘My content, My way’ – with no new learning curve
– Inexpensive, slim, cool-looking DataWind devices– Maintain existing e-mail, stock-views, PIMs, e.t.c.
• From A Content Provider’s Perspective– Publish once and be able to work with the same WSYWYG in
both Desktop and Mobile environments– Easier to provide location-based or other mobile-specific
services in a familiar graphical HTML GUI than new proprietary languages
• From a Service Provider’s Perspective– Most logical solution for mass adoption of mobile-data services:
inexpensive & content-ready– Effective customer acquisition & customer retention tool
Carrier Incentive
• Increase AARPU with new data plans• Reduce Churn by increasing value services• Full Device Hardware margin: No subsidy needed
• DataWind’s Wireless-ISP service residual• Customer ownership with entry-site advertising
A means of increasing ARPU