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T P C
RURAL IMMERSION PROGRAMME
Report on the field work conducted as a part of curriculum
In the III semester of Master of Business Administration
By
1. G. OMKHESH REDDY (Reg. No. 15691E0080)
Under Guidance of
Dr. Mohammed Mujahed AliAssistant professor
DEPARTMENT OF MANAGEMENT STUDIESMADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE
(UGC Autonomous – Affiliated To Jawaharlal Nehru Technological University- Anantapuramu)
MADHANAPALLE – 517325CHITTOORDISTRICT, A.P.
2016-17
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MADANAPALLE INSTITUTE OF TECHNOLOGY & SCIENCE(UGC AUTONOMUS)
DEPARTMENT OF MANAGEMENT STUDIES
Certificate
This is to certify that this report on Rural Immersion Programme is a bonafide
record of practical work done by Mr G. OMKHESH REDDY bearing the Reg. No.
15691E0080 Of MBA Programme in the III semester during the academic year
2016-17.
Staff in- charge. Head of the Department.
Signature of the Examiner.
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DECLARATION
We declare that this report on the Rural Immersion Programme is a bonafide work done under the guidance of DR. MOHAMMED MUJAHED ALI, Professor /Associate Professor / Assistant professor, Department of Management Studies, Madanapalle Institute of Technology & Science, Madanapalle, as a part of MBA Curriculum is a record of original work done by us in MANDYAM VARI PALLI.
1. G. OMKHSH REDDY (Reg. No. 15691E0080)2. C. RAVI KUMAR (Reg. No. 15691E0093)
3. N. MOUNICA (Reg. No. 15691E0066)4. B. SIVARANJANI (Reg. No. 15691E00B0)
Date :
Place :
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RURAL IMMERSION PROGRAM
Rural growth in India has developed rapidly. The rural consumer is now
spending more. This is the market of tomorrow and the students need to be
sensitized to the dynamics of doing business in rural India. Rural Immersion
Program helps students to understand through field trips over a period of one
week. This initiative uses the experiential learning model to create a complete
manager who can stand up to the pressures of modern world.
Since it will helps in gaining knowledge, learning and understanding the role of
the individual enhancement in leadership qualities, understanding the
behavior of people and practical knowledge.
INTRODUCTION
Our team selected the village Mandyamvari palli
It is located in the Tambalapalli Mandal.
It’s in Chittoor district.
It is located in the Madanapalle is 35 kms.
the total Population according to records are 250 (or) 350 People.
male 150 to 175, females 100 to 125. Total voters is 175. Jobholders 15
members, Students 25 Members.
The total houses 50-60.
Economic source is mostly Agriculture, milk, weavers, Pattu purugula
pempakam.
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ABOUT MANDEMVARIPALLE VILLAGE:-
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A village is a group of people living in one place. The Mandemvaripalle village is
one among the villages in Tambala Palle. The people who living in this village are
mingling with each other and also helping together in all the situations as they
belong to one family under one roof. In this village they are houses around 50-60.
And the population is 250-300. People are cultivating Agriculture crops such as
yield in ground nuts, Tamato, and silk worms. The Agriculture is the bak bone to
the villagers and mostly they depend ending farming . they do have domestic
breading like cows, goats , oxen is the house which is another source of income.
This Governament provides fertilizers to the farmers to the high yielding.
It is also providing Education to the childrens in village having schools like primary
and Anganvadi school are in reach. The governament provides various facilities
for this village. The major problem in this village is drinage system so the
governament provides Drinage canal through for free of cost.
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NEED FOR THE STUDY
This program help in understanding the rural surrounding and market , this help
building up of knowledge , development of creativity and makingf an proper
decision making and also improve the communication skills, even helps how to
intract and deal with the healthy environment among the different age group and
we may able gain knowledge, learning, an experience with strangers how to
handle the people , it also helps personality, this gives an practical experience
which helps in buliding the career.
SCOPE OF THE STUDY:-
We have considered the social economics status of the village
It has the support from the political, social, economically that is been
playing the key role in that areas.
As the village has the proper health condition with all the necessary
medical no hospital in the Mandemvaripalle village.
The education aspects in the childrens and they allocation all the
necessary aspects for the both the genders.
METHODOLOGY:-
o They were guidelines from the group of people and even from the
individuals that helped in getting the future additional information.
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o A few aspects details were been collected personally from the peopple byb
direct interaction.
o In building the questinnaire a few questions are been schedule by our own
observation.
o We also meet a group of people and we have interviewed at certain factors
like watter, Health, Education etc….
o Were as coming to the secondary and also primary data we have taken
data from the websites and records of the panchayati office and also gather
the information from the individuals.
OBJECTIVES:
It helps to get knowledge on the rural areas can helpful in developing our
ability and enrich in dealing the people that could be implemented in our
curriculum activities and in our Academics.
ABOUT EDUCATION
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In the mandemvaripalle village we find 2 schools which are divided as per
the standards. They are Anganvadi and Primary schools. Since the village
having the both Anganvadi and Primary education (i.e. up to “V” class) as
coming to its infrastructure it was developed by the Governament for both
the Anganvadi and Primary it was established in the year 1990’s by the
governament authorities. The villages shows good education status since
from 10 years the strength is constant from the report bof pass outs, it
does not show any fluctuations, they do provide the mifdday meals to the
students in order to prepare the food the workers 2 members to work on it
and the place they do preparing is quite clean and good they give the
healthy food and eggs twice a week on Tues day and Firday.
School head master Name is :-Mrs. N. MADHAVI
SCHOOL STRENGTH
CLASS WISE NUMBER OF PEOPLE
I 1
II 1
III 4
IV 2
V 2
VI to X 10
+2 5
Under Graduation 5
Post Graduation 3
FACILITIE
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Midday Meals
Library Books, Text Books
Uniforms
Toilets
Play kits
DPEP Grants
Games kits and Charts
GAMES
Kho – kho
Cricket
Running Race
Carrom board
Skipping
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MIDDAY MEALS FOOD MENU
DAY PARTICULARSMonday Rice + Dal
Tues day Rice+ Sambar + Egg
Wednes day Rice + leafy vegetables
Thurs day Rice + Samber
Friday Rice + Dal +Eggs
Satur day Rice+ Leafy vegetables
ABOUT ANGANWADI SCHOOL
Teacher name:- Mrs. B. Sugunamba
Helper name :- Mrs. C. Indiramma
In 1998 the Governament of India started the integrated cgild development
scheme to develop the health nutrition of poor children.
Mandemvaripalli village are Anganvadi school to provide milk and eggs and
also miday meals to children's and pregenancy ladies.
In this village Anganvadi is taken care by one primary teacher and one
assistant teacher.
She makes the kids to play and learn rims every day with fun.
The kids are given milk every day as the need of it in growing stage.
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DAY WISE FOOD MENU
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CHILDREN’S GOWTH IN MONTHLY WISE SHOW IN GRAPH
In this graph green shows the children’s is more healthy
Yellow shows the childrens some weak
Orange indicates the Children’s are very weak.
o In this Anganvadi school region 6 months to 3 years there are 12 Childrens
are there. In this 12 Childrens 6 boys and 6 girls are there.
o 3 years to 6 years 4 boys and 3 girls are there in village.
o 3 Pregent ladies living in the village.
PRIMARY SCHOOL
Mandemvari palle village are Primary School starting I to V class.
Primary school timings are 9:00 AM to 3:30 PM.
In this Primaryschoools are only Telugu and englisn medium people are
there.
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Primary school all so they are provided Mid- day meals and weeekly twice
eggs and bananas all so Provided.
This school is maintained by 1 teacher.
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ABOUT AGRICULTURE
The Agriculture is the back bone to tne Village People and most of them
depends on Farming.
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The farmers cultivate like silk worms plants, Tomoto, paddi, Ground nuts
and other plants and pattu purugula production.
They have domestic breading like cows, Goats, oxen in the house.
The Governament Provides fertilizers to the Farmers to the highly yielding.
As we have spoken to the farmer his name is A. Srinivasulu garu he
cultivator of tomatos he has the land are of two yaker and he has got the
plants of 6000 Rs and this plants are purcahsed in Mudivedu cross and they
to get in their own village and fertilizers costs arround 6500/- Rs and he will
get the return as 25000/- Rs in total by eccluding his labour and his wife
they are some profits in this cultivation since they are able to meet the
necessary income in cultivation of crops and they do depent on cattle
rtaring to meet they expenditure.
Cultivation is the back bone for Indian country since almost 80% depending
on this Agriculture sector as due to last decates due to drought and less
rain fall the farmers are been facing lot of problems and difficultin this
context as per this were had less yield in last 3 years in the Agriculture
sector since with they many people have stopped cultivation and moved to
other Occuption and earning the money since to run their daily necessary
needs and wants.
Since in the village they does cultivation on the Ground nuts, tomatoes,
paddy and all the vegetables such as Brinjal , potato, sweet potato, lady
fingers , Sona beans, chilies etc…. are been grown in the foeld since they do
use in their house holds they don’t sell in the market.
MAIN PROBLEMS IN RURAL AREAS
Agriculture related
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Economic Problems
Social and culteral problems
Leadership Related Problems
Water problems
Drinage problems
Education problems
Health problems
Lack of knowledge in all sectors
Roads problems.
THE TABLE SHOWS THAT NO OF PERSONS IN THE HOUSE AND THEY HAVE
REATION/HEALTH CARDS/ BANK ACCOUNT
Mandemvaripalli village, tambalapalli mandal, chittoor district, andhra
pradesh . In this village 50 houses are there in this fifty houses we taken
twenty houses on survey and collecting the data and observing the main
problems in the village. Given below on the report.
S.NO NAME OF THE HOUSE HOLDER
NO OF PERSONS IN HOME
RATION CARD
HEALTH CARD
BANK ACCOUNT
TYPE OF HOUSE
1 K. SRINIVASULU 3 YES YES YES RENTAL
2. G. MALIKARJUNA 3 YES YES YES ROOF
3. C. VENKATARAMANA 5 YES YES YES BUILDING
4. G. CHENNA KESAVULU 4 YES YES YES ROOF
5. B. VENKATA RAMANA 2 YES YES YES ROOF
6. B. VENKATESH 2 YES YES YES BUILDING
7. P. REDDY SEKHAR 3 YES YES YES ROOF
8. K. NARASHIMULU 3. YES YES YES ROOF
9. B. VENKATA NARAYANA 3 YES YES YES ROOF
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10. R. REDDY SIVA 3 YES YES YES ROOF
11. R. REDDAMMA 4 YES YES YES ROOF
12. R. REDDAPA 2 YES YES YES ROOF
13. N. VENKATAPPA 4 YES YES YES BUILDING
14. C. NARASIMMULU 6 YES YES YES ROOF
15. B. REDDAPA 5 YES YES YES ROOF
16. A. SRINIVASULU 5 YES YES YES BUILDING
17. C. SRINIVASULU 4 YES YES YES ROOF
18. GURUMURTHI 4 YES YES YES CHUTTILLU
19. K. PRATHAP 4 YES YES YES ROOF
20. B. CHINNA REDDAPA 4 YES YES YES ROOF
In this village all people are living in own houses except one or two
persons. They have good houses in their village. and also all the people are
having ration card / health card / bank account in this village ration all the
items taking yhre people and properly using the shops. Any health problem
accurs they have using the health cards. In this village all the people using
banks in the recent days. For all transactions.
GOVT SCHEMES USING IN THE VILLAGE PEOPLE / NOT SHOWN IN THE
TABLE
S.NO NAME OF THE HOUSE HOLDER
SWACHH
BHARAT
FREE TOILETS
GOVT
SUBSIDERY
LOANS
GOVT
SUBSIDY
AGRICULTURE
SCHEMES
1 K. SRINIVASULU No No No No
2. G. MALIKARJUNA No No No Yes
3. C. VENKATARAMANA No Yes Yes Yes
4. G. CHENNA KESAVULU No Yes Yes Yes
5. B. VENKATA RAMANA No No Yes Yes
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6. B. VENKATESH No Yes No Yes
7. P. REDDY SEKHAR No No No No
8. K. NARASHIMULU No Yes Yes Yes
9. B. VENKATA
NARAYANA
No Yes Yes Yes
10. R. REDDY SIVA No Yes No Yes
11. R. REDDAMMA No Yes Yes Yes
12. R. REDDAPA No No No No
13. N. VENKATAPPA No Yes No Yes
14. C. NARASIMMULU No No No No
15. B. REDDAPA No Yes Yes Yes
16. A. SRINIVASULU No Yes Yes Yes
17. C. SRINIVASULU No Yes Yes Yes
18. GURUMURTHI No Yes No Yes
19. K. PRATHAP No No No No
20. B. CHINNA REDDAPA No Yes Yes Yes
In this village some of the peoples are using in the governament schemes
and also subsidy loans and agriculture schemes in this village. Swachh
bharat abiyan free toilets are not using in tne people. In tis scheme in the
village people they don’t know the scemes that’s why we are giving te
avairness camp I n the village.
IN THIS VILLAGE PENSION SYSTM TAKING SOME OF THE PERSONS IN THE
VILLAGE
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S.NO NAME OF THE HOUSE HOLDER/ NAME OF THE
PENSIONEE
TYPE OF PENSION SCHEME
1 K. SRINIVASULU NO
2. G. MALIKARJUNA NO
3. C. VENKATARAMANA NO
4. G. CHENNA KESAVULU NO
5. B. VENKATA RAMANA VRUDHPYA PENSION
6. B. VENKATESH VRUDHPYA PENSION
7. P. REDDY SEKHAR NO
8. K. NARASHIMULU VRUDHPYA PENSION
9. B. VENKATA NARAYANA NO
10. R. REDDY SIVA NO
11. R. REDDAMMA VRUDHPYA PENSION
12. R.KRISHNAMMA VRUDHPYA PENSION
13. N. VENKATAPPA VRUDHPYA PENSION
14. C. NARASIMMULU VRUDHPYA PENSION
15. B. REDDAPA NO
16. A. SRINIVASULU NO
17. C. BOJAYYA VRUDHPYA PENSION
18. GURUMURTHI NO
19. K. PRATHAP NO
20. B. CHINNA REDDAPA NO
The pension holders in village in my 20 observations only eight people are taking
pension scheme remaing peoples are not taking any pension scheme all the
peoples are taking in the schemes only VRUDHPYA PEBSION SCHEM.
MAIN SOURCE OF INCOME IN THE VILLAGE AND ALSO MAIN CULTIVATION OF
THE PEOPLE THE TABLE SHOWN BELOW
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S.NO NAME OF THE HOUSE HOLDER MAIN SOURCE OF INCOME
MAJOR CROPS
1 K. SRINIVASULU DAILY LABOUR NA
2. G. MALIKARJUNA AGRICULTURE, MILK GROUNDUTS, TOMATO
3. C. VENKATARAMANA AGRICULTURE, MILK PADDY
4. G. CHENNA KESAVULU AGRICULTURE, MILK TOMATO
5. B. VENKATA RAMANA AGRICULTURE, MILK GROUND NUTS
6. B. VENKATESH AGRICULTURE GROUND NUTS
7. P. REDDY SEKHAR DAILY LABOUR NA
8. K. NARASHIMULU AGRICULTURE GROUND NUTS
9. B. VENKATA NARAYANA AGRICULTURE, MILK TOMATO, GROUND NUTS,
PADDY
10. R. REDDY SIVA AGRICULTURE MULBARRY
11. R. REDDAMMA AGRICULTURE TOMATO, PADDY
12. R.KRISHNAMMA DAILY WAGES NA
13. N. VENKATAPPA AGRICULTURE, MILK TOMATO, PADDY
14. C. NARASIMMULU DAILY WAGES NA
15. B. REDDAPA AGRICULTURE, MALBARI TOMATO, MALBARI
16. A. SRINIVASULU AGRICULTURE, MILK TOMATO, PAN, SWEET
POTATO
17. C. BOJAYYA WEAVARS NA
18. GURUMURTHI AGRICULTURE, MILK GROUND NUTS
19. K. PRATHAP DAILY WAGES NA
20. B. CHINNA REDDAPA AGRICULTURE, MILK,
MALBARI
TOMATO, MALBARI
In this village all the peoples are cultivating families and also the more no of peoples are depending on agriculture field. In this village water facility is good and cultivating the land also good. In this village proper system using the cultivation of land.
THE GIVEN TABLE IS SHOWING IN THIS VILLAGE PERSONS HAVING LPG GAS / NOT
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S.NO NAME OF THE HOUSE HOLDER LPG GAS CONNECTIONS1 K. SRINIVASULU NO
2. G. MALIKARJUNA NO
3. C. VENKATARAMANA YES
4. G. CHENNA KESAVULU YES
5. B. VENKATA RAMANA YES
6. B. VENKATESH YES
7. P. REDDY SEKHAR YES
8. K. NARASHIMULU YES
9. B. VENKATA NARAYANA YES
10. R. REDDY SIVA YES
11. R. REDDAMMA YES
12. R.KRISHNAMMA YES
13. N. VENKATAPPA YES
14. C. NARASIMMULU YES
15. B. REDDAPA YES
16. A. SRINIVASULU NO
17. C. BOJAYYA YES
18. GURUMURTHI YES
19. K. PRATHAP YES
20. B. CHINNA REDDAPA YES
In this village there are around50 houses are there in this fifty houses we collected data from twenty houses in this twenty houses around 17 house holders are using LPG - gas connections are remaining three houses are not using LPG – gas.
IN THIS GIVEN TABLE IS SHOWING THAT VILLAGE PEOPLE WOMEN SELF-WELFARE SHOWING BELOW
S.NO NAME OF THE HOUSE HOLDER MAHILA MANDAL GROUP
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NAME1 K. SRINIVASULU NO
2. G. MALIKARJUNA GANGA GROUP
3. C. VENKATARAMANA BHAGYA LAKSHMI
4. G. CHENNA KESAVULU SRI SAIBABA
5. B. VENKATA RAMANA SRI LAKSHMI PRASANA
6. B. VENKATESH SRI GANGA
7. P. REDDY SEKHAR SRI DURGA
8. K. NARASHIMULU MAHADEVI
9. B. VENKATA NARAYANA NO
10. R. REDDY SIVA NO
11. R. REDDAMMA JAYA LAKSHMI
12. R.KRISHNAMMA SRI DURGA
13. N. VENKATAPPA SRI DURGA
14. C. NARASIMMULU SRI DURGA
15. B. REDDAPA SRI LAKSHMI PRASANA
16. A. SRINIVASULU SRI SAI BABA
17. C. BOJAYYA SRI SAI BABA
18. GURUMURTHI SRI DURGA
19. K. PRATHAP SRI LAKSHMI PRASANA
20. B. CHINNA REDDAPA PRAGATHI
In this village there are fifty houses are there in this fifty houses we collecting data from only twenty houses there are around seven teen households some amount saving every month by using in the type of mahila mandal groups this persons divided into ten members or above ten members in every group they have good savings and also they taking loans and every month conducting meetings. Remaining three members they don’t have interest to join mahila mandal group.
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IN THIS VILLAGE SANITATION FACILITY AVAILABLE ARE NOT LIKE ROADS, WATER DRAINAGE FACILITY ARE NOT SHOWING IN THE GIVEN TABLE
S.NO NAME OF THE HOUSE HOLDER WATER FACILITY DRINAGE FACILITY ROAD FACILITY1 K. SRINIVASULU Yes No Yes
2. G. MALIKARJUNA yes No yes
3. C. VENKATARAMANA Yes No No
4. G. CHENNA KESAVULU Yes Yes Yes
5. B. VENKATA RAMANA Yes No No
6. B. VENKATESH Yes No Yes
7. P. REDDY SEKHAR Yes No yes
8. K. NARASHIMULU Yes No Yes
9. B. VENKATA NARAYANA Yes No Yes
10. R. REDDY SIVA Yes No Yes
11. R. REDDAMMA Yes No Yes
12. R.KRISHNAMMA Yes No Yes
13. N. VENKATAPPA Yes No Yes
14. C. NARASIMMULU Yes No Yes
15. B. REDDAPA Yes No Yes
16. A. SRINIVASULU Yes No Yes
17. C. BOJAYYA Yes No Yes
18. GURUMURTHI Yes No Yes
19. K. PRATHAP Yes No Yes
20. B. CHINNA REDDAPA Yes No Yes
In this village there are fifty houses are there in this fifty houses we collecting data from only twenty houses.
The peoples say in this village proper water facility and roads facility available.
In this village only one problem are there that is drainage system.
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All the households are telling in this village there is no drainage system and the government provide proper drainage system in this village.
Develop the village culture and also developing the villages around the India.
Villages are the back bonus of India