“If people have the skills to engage others, the
tools to build powerful campaigns, and a
community of practice to help them learn and
grow, they can win real change…”
– neworganizing.com
THE MEDIA LANDSCAPEPrint Radio TV
Direct Mail Online Media
THE CHANGING MEDIA LANDSCAPE
Print Radio TV
Direct Mail Online Media
MODERN CAMPAIGNS MICROTARGET, BUT THEIR DIGITAL ADS COULDN’T
DSPolitical is THE progressive
movement’s FIRST online advertising
network that enables campaigns and
organizations to deliver targeted
internet ads to ONLY those voters that
YOU choose.
TARGETING INDIVIDUAL VOTERSNOT ZIPCODES w/ DIGITAL ADS
MUCH LOWER COST PER VOTER
+
MUCH HIGHER FREQUENCY PER VOTER
+
MORE OF EVERYTHING
BROAD 2014 ADOPTION
Including:
• 11 U.S. Senate Races
• 13 Governor’s Races
• Over 30 U.S. Congressional Races
• Ran ads in 46 states
OVER 700campaigns
Self-Service Voter File Targeted Digital Advertising for Local Candidates
2014 –Quick Recap
Ad Volume by State
Now it is in your hands.
DemocraticAds.com