7/31/2019 ritu - Copy
1/21
PROJECT WORK ON
CASE:17
C-DOT(CENTRE FOR DEVELOPMENT
OF TELEMATICS)
SUBMITTED TO:
DR.RITU NARANG
SUBMITTED BY:
AKANKSHA SINGH,hemanshu katiyar
D
7/31/2019 ritu - Copy
2/21
7/31/2019 ritu - Copy
3/21
7/31/2019 ritu - Copy
4/21
ORGANIZATIONAL STRUCTURE OF C-
DOT
7/31/2019 ritu - Copy
5/21
HISTORY
In 1994 with the initiation of telecom reforms
DoT was established to operate in all parts of
India except Delhi and Mumbai
In 1997 Telecom Regulatory Authority of India
was set up
In 1999 DoT was split up and calledDepartment of Telecom Services(DTS) which
was corporatized and renamed as BSNL
7/31/2019 ritu - Copy
6/21
Broadly DoT is now responsible for policy
making , licensing and promotion of private
investment and BSNL, a corporate body is
responsible for provision of services
Later on TDSAT was set up to fairly adjudicate
any dispute between licensor and licensee ,
between service providers and group of
consumers .
7/31/2019 ritu - Copy
7/21
PRESENT SENARIO
Now Indian Telecom market is one of the
fastest growing markets in the world.
With its 787.29 million Telephone connection
as on 31st December 2010, it is the second
largest network in the world after China.
It is second largest wireless network in the
world.
7/31/2019 ritu - Copy
8/21
Wireless telephones are increasing at faster
rate. The share of wireless telephones as on31stDecember 2010 is 95.54% of the total
phones.
Overall tele-density has reached 66.17%.urban tele-density is about 148%, whereas
rural teledensityis at 31.22% which is also
steadily increasing.
Broadband connections has also i increased
to 10.74 million on November, 2010.
7/31/2019 ritu - Copy
9/21
MISSION AND VISION OF C-DOT
MISSION :
1. To design and develop state of the art
technologies, products and solutions2. To meet the telecom needs of India,
particularly of national importance in strategic
sectors and rural areas
VISION : C-DOT to become world class telecom
technology development centre
7/31/2019 ritu - Copy
10/21
SWOT ANALYSIS
STRENGTH
Strong knowledge base incommunication area with easyadvancement to newtechnologies
Designing cost-effectivenetworks to meet the needs ofcustomers
Migration to new technology
using already installed systems Technology development with
low capital investment
Created large reservoir oftechnical manpower in telecom
WEAKNESS
Slow upgradation oftechnology
Slow progress as have to gothrough a long procedure
ITI, the first company of CDOTis getting ruled out in racingwith other telecom comp. in
market subscribers had to wait for as
long as five years to get atelephone connection
High maintenance cost
7/31/2019 ritu - Copy
11/21
OPPORTUNITIES
Future technology enhancements& product upgrades
Robust technology that can workin extreme environmentalconditions
Great competition in market
among competitors for projectsfunded by Public Sector
Appropriate for the diversegeographic and traffic conditionsof developing countries
Least turnaround time formodification for new services andother field requirements
THREAT
The new telecom companiescoming up with new
technologies are giving cut
throat competition to C-DOT
Various new big projects are
being handover to theseuprising companies
Because of large network
established difficult to switch
on to new technologies.
Few companies like I.T.I they
are suffering huge losses
7/31/2019 ritu - Copy
12/21
Product line of CDOT
Atm swirches
Circuit switch
Data clearing house
Optical transport
Broadband wireless terminal
Broad spectrum telecom Terrestrial and satellite
Shared gsm radio access
network
Next generation network
Media gateway
Router
Soft switch
Signaling gateway
7/31/2019 ritu - Copy
13/21
USEFUL LINKS and ALLIANCE OF CDOT
DOT - Department of Telecommunications
MTNL - Mahanagar Telephone Nigam Limited
BSNL - Bharat Sanchar Nigam limited
VSNL - Videsh Sanchar Nigam LimitedTCIL - Telecommunications Consultants India Limited
TEC - Telecommunication Engineering Centre
ALTTC - Advanced Level Telecommunication Training
Centre ITI - Indian Telephone Industries Limited
TRAI - Telecom Regulatory Authority of India
7/31/2019 ritu - Copy
14/21
Segmentation and target market and
positioning
7/31/2019 ritu - Copy
15/21
MARKETING PLAN
1.PLACE- CDOT provide training,field support,
new technologies to telecom operators and
government agencies and telecom operators
provide services to customers(including ruraland urban customers) like-
BSNL it has its wide network to urban as well
as rural areas .
7/31/2019 ritu - Copy
16/21
2.Product mix
Product width-8
1.atm switch
2.Circuit switch
3.Broad spectrum telecomservice application
4. Optical transport
5.Data clearing house
6. Broadband wireless terminal
Product length
2. RAX,MAX, Access networkrural automatic exchange
3.fixed line short messageservice, missed call alert, voice
mail system, predefined smsservice,interactive voiceresponse service,groupmessaging system
4. DWDM,CWDM,GPON
7/31/2019 ritu - Copy
17/21
PRODUCT MIX
7. Terrestrial andsatellite
8.Next generation net-
work
7. IDR equipment in c-band , TDMA-PMP,Broadband transport viasatellite ,Broadband
modem , rf switch overunit, modem switchover unit
8.IPDSLAM system,Router,Softswitch,Media gateway,Signaling gateway
7/31/2019 ritu - Copy
18/21
3.PRICE Pricing is done through auction, negotiation
and passing tender to the telecom operators and
telecom operators provide service with better quality
and at affordable prices to customers.
4.PROMOTION- Promotion is done through conference like
FICCI organised 5 exhibition and conference IndiaTelecom2010 in December 2010 at New Delhi,newspaper, workshop, seminars and traning program.
7/31/2019 ritu - Copy
19/21
CHALLANGES
The rural teledensity is still very low
There are less than 11 million broadband connections andabout 40% of the country does not have wireless coverage
Evolution and expansion of emerging telecom technologies
like NGN , LTE , Cloud computing etc. Influence to greatextent the growth of Telecom Sector
Need of encouragement for development ofcontent/application as per the regional requirement forwider and faster penetration of Broadband.
Need for promoting R & D, Product Development andindigenous manufacturing
7/31/2019 ritu - Copy
20/21
SUGESSTIONS
Telecommunications is one of the fastest-growingareas of technology in the world
By including telecommunications in theiroperations, businesses can provide betterservices and products to their customers
For individuals, telecommunications providesaccess to worldwide information and services
With the help of telecommunication worldwideopportunity came into picture. Industries likeBPO, KPO are established and working on thecore concept of telecommunications
7/31/2019 ritu - Copy
21/21
THANK YOU
Recommended