8/7/2019 Resumo Executivo Do Estudo a Privacidade Dos Datos Persoales o a Seguridade nas Redes Sociales Online
1/18
CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
Uorhf o~obwctf gf Orwgf mquctmbcgmgo gfr gmwfr qourfmlor
o m roiucgmgo gm ckdfuhmbck
kmr uogor rfbcmcor
fklcko
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm = go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfkFEROUTMWFUCF GM ROI_UCGMGO GM CKDFUHMBCK
8/7/2019 Resumo Executivo Do Estudo a Privacidade Dos Datos Persoales o a Seguridade nas Redes Sociales Online
2/18
CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklcko
Ogcbck: Doeuocuf 5113
M quorokwoqelcbmbckqouwokbomfCkrwcwwf Kmbcfkml go Wobkflf~mr gm Bfhkcbmbck .CKWOBF# o M~okbcm Orqmflm goQufwobbck go Gmwfr .MOQG#, orw emc~f knm lcbokbcm Uobfobohokwf(Kfk bfhoubcml 5+? Orqmm go Buomwcto Bfhhfkr, oqfu crf orw qouhcwcgf bfqcmu, gcrwuceu o bfhkcbmu qelcbmhokwo orwm feum emc~f mr bfkgcbckr roickwor:
Uobfobohokwf: F bfkwcgf gorwo ckdfuho qgoro uoqufgbcu wfwml f qmubcmlhokwo qfu woubocufr, bcwmkgf m rmqufbogokbcm o dmbokgf uodouokbcm o~quorm wmkwf m CKWOBF o MOQG bfhf mfr ror rcwcfr yoe: yyy+ckwobf+or,yyy+miqg+or+ Gotmkgcwf uobfobohokwf kfk qfgou ok kckik bmrf r~oucu }o CKWOBF f m MOQG quorwmk mqfcf mgotmkgcwf woubocuf f mqfcmk f rf }o dmc gm rm feum+
_rf Kfk Bfhoubcml: F hmwoucml fuc~ckml o fr wumemllfr gouctmgfr qfgok rou gcrwucegfr, bfqcmgfr o o~ncecgfr hokwuor fro rf kfk wom dckr bfhoubcmcr+ Mf uowclczmu f gcrwuceu m feum, wok }o goc~mu eok blmuf fr wouhfr gm lcbokzm gorwmfeum+ Mliknm gorwmr bfkgcbckr qfgo kfk mqlcbmuro ro ro fewk f qouhcrf go CKWOBF o MOQG bfhf wcwlmuor gfrgouocwfr go mwfu+
Kmgm korwm lcbokzm hokfrbmem f uorwuck~o fr gouocwfr hfumcr go CKWOBF o MOQG+
Wo~wf bfhqlowf gm lcbokbcm:
nwwq:&&buomwctobfhhfkr+fui&lcbokror&es(kb&5+?&or&
Qickm 5 go =>Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
http://www.inteco.es/http://www.agpd.es/http://creativecommons.org/licenses/by-nc/2.5/es/http://creativecommons.org/licenses/by-nc/2.5/es/http://creativecommons.org/licenses/by-nc/2.5/es/http://www.agpd.es/http://www.inteco.es/8/7/2019 Resumo Executivo Do Estudo a Privacidade Dos Datos Persoales o a Seguridade nas Redes Sociales Online
3/18
CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
UOR_HO O^OB_WCTF
C Rcwmbck: godckcbck gmr uogor rfbcmcr
Mr uogor rfbcmcr fklcko rfk routczfr quorwmgfr m wumtr go Ckwoukow }o qouhcwok
r rmucfr ~oumu k qoudcl qelcbf, kf }o qlmrhmu gmwfr qourfmcr o ckdfuhmbck
gk horhf, gcrqfokgf go douumhokwmr }o qouhcwok ckwoumbwmu bf uorwf go
rmucfr, mdckr f kfk, qoudcl qelcbmgf+
F hfgolf go buobohokwf gorwmr qlmwmdfuhmr emromro dkgmhokwmlhokwo kk
qufborf tcuml, kf }o k khouf ckcbcml go qmuwcbcqmkwor, hogcmkwo f oktf go
cktcwmbckr m wumtr go bfuuofr r ror bfobcgfr, fduobo m qfrceclcgmgo go kcuro
f rcwcf yoe+
Orwfr kftfr routczfr bfkdciumkro bfhf qfgoufrfr bmkmcr go bfhkcbmbck o
ckwoumbbck, }o qouhcwok r rmucfr mbwmu bfhf iuqfr roihokwmgfr: fbcf,
bfhkcbmbck, qufdorcfkmlczmbck, owb+
_k gfr quckbcqmcr fe~owctfr gm uogo rfbcml mlbmkzmro kf hfhokwf kf }o fr ror
hoheufr wclczmk f hogcf fklcko qmum bfktfbmu mbwfr o mbbcfkr }o womk odobwfr
kf hkgf fddlcko+
M kctol hkgcml, mr lwchmr orwmgrwcbmr .2 Flomgm gf Orwgf Qfyou wf wno qofqlo
rfbcml hogcm, Ymto 2 go _kctourml HbBmkk go hmuzf 511># bcdumk f khouf go
rmucfr go uogor rfbcmcr ok 595 hcllkr, k ?>/ gfr rmucfr go Ckwoukow
uo~crwumgfr ok wfgf f hkgf, f }o rqk k ckbuohokwf gf 5=/ uorqobwf gfr
gmwfr uo~crwumgfr ok ~f gf 5119+
Ok Orqmm mr dfkwor orwmgrwcbmr rfk gctourmr, qouf wfgmr bfckbcgok }o kf 511>
f khouf go rmucfr orqmfcr go Ckwoukow }o wclczm nmecwmlhokwo uogor rfbcmcr
rcwmro okwuo f 71/ o f ?1/=+ Gmkgf m bcdum gknm dfkwo bfkbuowm, wfhmuohfr m
}o fduobo f orwgf mkwoucfuhokwo bcwmgf: f 77,4/ gfr ckwoukmwmr orqmfcr wok
k qoudcl kmliknm uogo rfbcml+ Gorwm dfuhm, ok Orqmm 9+>?1+111 5 rmucfr
nmecwmcr go Ckwoukow (hmcfuor go =? mkfr o bfk bfko~ck kf lwchf hor( wclczmk
uogor rfbcmcr+
= Qfu o~ohqlf, k ?1 / roik Zog Gc~cwml .F dokhokf gmr uogor rfbcmcr+ Qouboqbck, rfr o qelcbcgmgo+ Kftoheuf511># f k 7? /, roik Wno Bfb`wmcl Mkmlsrcr .Feroutmwfucf go otmlmbck go uogor rfbcmcr: Douumhokwmr gobfhkcbmbck fk(lcko: Mr Uogor Rfbcmcr+ Kftoheuf 511>#+
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm 2 go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
5 Bmlblfro mqlcbmkgf m qfubokwm~o qmum Orqmm, gfr gmwfr gf Orwgf go _kctourml HbBmkk m bcdum go rmucfr nmecwmcrgo Ckwoukow fewcgm gfr gmwfr gm Flomgm ^^ go Uog+or+
8/7/2019 Resumo Executivo Do Estudo a Privacidade Dos Datos Persoales o a Seguridade nas Redes Sociales Online
4/18
CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
Mgohmcr, bfkrwmwmro }o m qfubokwm~o go rmucfr go uogor rfbcmcr o hcr mlwf
okwuo fr hcr hfzfr o gobuobo bfm cgmgo: 9 go bmgm =1 rfk ckwoukmwmr hokfuor
go 2? mkfr+
CC Mklcro gfr mrqobwfr hmcr uolotmkwor o qufelohwcbm orqobdcbm gmr uogor
rfbcmcr
M kfwfucogmgo gorwfr orqmzfr rfbcmcr fklcko kfk }ogm o~okwm go ucrbfr f qfrcelor
mwm}or hmlckwokbcfkmgfr+ knm quofbqmbck gmr fuimkczmbckr kmbcfkmcr, oufqomr
o ckwoukmbcfkmcr bfk bfhqowokbcmr kmr hmwoucmr mdobwmgmr qflf rf gorwmr uogor, }o
chqlrmufk m olmefumbck go kfuhmr o uobfhokgmbckr2 gcuc~cgmr m imumkwcu f mbborf
roiuf gfr rmucfr bfk orqobcml mwokbck r bflobwctfr go hokfuor o ckbmqmbor (m
orwmr kftmr qfrceclcgmgor fklcko+
Qmuwckgf gormr quohcrmr, orwo bmqwlf fduobo k mklcro ok qufdkgcgmgo rfeuo mr
borwckr ~ugcbmr hmcr uolotmkwor }o mdobwmk gcuobwmhokwo mr uogor rfbcmcr:
Qufwobbck gm nfkum, m ckwchcgmgo qourfml o dmhclcmu o m qufqcm chm~o gfr rmucfr
F gouocwf m nfkum m}ol }o wok wfgm qourfm m rm efm chm~o, kfho o uoqwmbck, go
wml dfuhm }o bml}ou bcgmgk qfgo orc~cu }o ro uorqowo m rm ordoum qourfml, bfk
ckgoqokgokbcm gmr bcubkrwmkbcmr qmuwcblmuor, rokgf k gouocwf cuuokkbcmelo+ F gouocwf
m ckwchcgmgo wok qfu fe~owf m qufwobbck gm ordoum hmcr kwchm gm qourfm, o okbfkwumroorwuocwmhokwo lcimgf m qufwobbck gm gcikcgmgo gf ckgctcgf+ Qfu lwchf, f gouocwf m
qufqcm chm~o quowokgo rmltmimugmu k hecwf qufqcf o uoroutmgf gf ckgctcgf, mkgm }o
kf kwchf, duokwo m mbbck o bfobohokwf gfr gohmcr+
Ok Orqmm, m qufwobbck gorwfr gouocwfr okbkwumro mhqmumgm km Loc Fuikcbm =&=3>5,
gf ? go hmcf, go Qufwobbck Bctcl gf Gouocwf m Nfkum, m Ckwchcgmgo Qourfml o
Dmhclcmu o m Qufqcm Chm~o, gfkgo f lo~crlmgfu orqmfl gorokuflm m gcrqfrcbck
bfkrwcwbcfkml uobfllcgm kf muwif =>+= BO+ Rok ohemuif, kfk ro uoilmk go dfuhm
o~quorm gowouhckmgmr rcwmbcfkr }o qfgok bnoimu m gouctmuro gf rf gmr uogor rfbcmcr
2 Mr quckbcqmCr ckcbcmwctmr uoilmwfucmr quftook gf qlmkf ckwoukmbcfkml, orqobcmlhokwo gm Bfhcrck Oufqom o gf Iuqf goWumemllf gf Muwif 53, }o kfr lwchfr horor dc~f qelcbm m rm ckwokbck go uoilmu kf hokfu qumzf qfrcelo wgflfrmrqobwfr uolmbcfkmgfr bfm roiucgmgo o qufwobbck gfr rmucfr gmr uogor rfbcmcr, rcwcfr yoe bflmefumwctfr, elfi o gohmcrhogcfr go ckwoumbbck go rmucfr ok Ckwoukow+
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm 7 go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
Mr, f qmrmgf =?(=9 go fweuf gf 511>, boloeufro m 21 Bfkdouokbcm Ckwoukmbcfkml go Mwfucgmgor go Qufwobbckgo Gmwfr o quctmbcgmgo ok Orwumreuif+ Kolm mbfugfro lotmu m bmef knm qufqfrwm go uoilmbck kfuhmwctm gorwo wcqf goqlmwmdfuhmr }o bhqum bfr roickwor uo}crcwfr: rou knm kfuhmwctm hkgcml, loimlhokwo orc~celo m bml}cou wcqf goquorwmgfu, bfk ckgoqokgokbcm go gkgo ro okbfkwuo ecbmgf0 }o gfwo r rmucfr gknm rouco go qufwobbcfkrbfkrcgoumgmr ercbmr m nfum go gorokuflmu m rm mbwctcgmgo km Uogo0 }o imumkwo knm qufwobbck hkchm o ercbm qmumfr hokfuor, rmucfr kmwctfr gorwo wcqf go routczfr o orqobcmlhokwo gorqufwo~cgfr mkwo rwfr, mr bfhf }o frquorwmgfuor orwmelozmk knm rouco go hogcgmr wobkfl~cbmr okbmhcmgmr m qufwobbck gfr rmucfr+ Gorwm dfuhm, fqu~chf hor go kftoheuf gf mkf 5113 boloeumumro ok Hmgucg, m 2= Bfkdouokbcm Ckwoukmbcfkml go Qufwobbck go Gmwfr, km
}o ro qufqfkgu k quchocuf efuumgfu gm uoilmbck hkgcml km hmwoucm go qufwobbck go gmwfr, qmum f ro qfrwoucfugoemwo o mqufembck m kctol ckwoukmbcfkml+
8/7/2019 Resumo Executivo Do Estudo a Privacidade Dos Datos Persoales o a Seguridade nas Redes Sociales Online
5/18
CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
o rcwcfr yoer bflmefumwctfr+ Orwm mrokbcm go uoilmbck o~qlbcwm, kcgm m uqcgm
otflbck gfr routczfr gm Rfbcogmgo gm Ckdfuhmbck, qfgo bfklotmu rcwmbcfkr }o qfmk
ok okwuogcwf m godokrm gfr gouocwfr gfr rmucfr, m nfum go dmbou odobwctm m mqlcbmbckkfuhmwctm+ Okwuo mr qfrcelor rcwmbcfkr go ucrbf qmum m qufwobbck gm ckwchcgmgo,
bmeo romlmu:
Kf hfhokwf gf uo~crwuf gm mlwm bfhf rmucf, km hogcgm kf }o kfk ro~m
bfkdciumgf bfuuobwmhokwo f kctol gm quctmbcgmgo gf qoudcl, mr bfhf qflf docwf go
}o ro~m qelcbmgm ckdfuhmbck rokrcelo gokgo f ckcbcf gm mbwctcgmgo km uogo+
Kf hfhokwf go qmuwcbcqmbck km uogo bfhf rmucf, kf rqfrwf }o f iumgf go
ckdfuhmbck, gmwfr o chm~or qelcbmgfr qfcgmk rou o~borctfr o mdobwmu m
quctmbcgmgo, wmkwf qourfml bfhf go woubocufr+
f Quctmbcgmgo qourfml: m qormu go }o ro~mk fr rmucfr fr }o
tflkwmucmhokwo qelcbmk fr ror gmwfr, fr odobwfr rfeuo m quctmbcgmgo
qfgok wou k mlbmkbo hmcfu }o bfkrcgoumk kk quchocuf hfhokwf ~m
}o orwmr qlmwmdfuhmr gcrqfok go qfwokwor douumhokwmr go ckwoubmhecf
go ckdfuhmbck, m bmqmbcgmgo go qufbormhokwf o f mklcrcr gm ckdfuhmbck
dmbclcwmgm qflfr rmucfr+
f Quctmbcgmgo go woubocufr: o orokbcml }o fr rmucfr womk ok bfkwm }o mqelcbmbck go bfkwcgfr bfk ckdfuhmbck o gmwfr uorqobwf m woubocufr kfk
qfgo rou uomlczmgm rc rwfr kfk mwfuczmufk o~quormhokwo m rm
qelcbmbck, qfgokgf rflcbcwmu m rm uowcumgm go dfuhm ckhogcmwm+
Qfu lwchf, o chqfuwmkwo wou ok bfkwm }o km iumk hmcfum go fbmrcfkr, mr uogor rfbcmcr
qouhcwok r hfwfuor go er}ogm go Ckwoukow ckgo~mu kmr rmr er}ogmr fr qoudr gfr
rmucfr, ~kwf bfm ckdfuhmbck go bfkwmbwf o go qoudr mhcifr, f }o qfgo rqfu fwuf
ucrbf qmum m qufwobbck gm quctmbcgmgo, mgohmcr go gcdcblwmu f qufborf go olchckmbck gm
rm ckdfuhmbck ok Ckwoukow+
Kf hfhokwf go gmuro go emc~m gm qlmwmdfuhm, kf bmrf kf }o f rmucf rflcbcwo
gmu go emc~m f ro qoudcl, qouf mkgm mr bfkwckok gmwfr qelcbmgfr qfu rwo, f
ckdfuhmbck qourfml o chm~or qufqcmr qelcbmgmr kfr qoudr go fwufr rmucfr+
Mgohmcr o~crwo ok Orqmm, gokgo f qkwf go tcrwm kfuhmwctf, knm qufwobbck orqobcml
qmum f bmrf go hokfuor, rmucfr hmrctfr gorwo wcqf go routczfr fklcko, }o llor fwfuim
k orwmwr go qufwobbck hmcr olotmgf }o uorwf go rmucfr, ~m }o f bfkrokwchokwf
qmum m gcrqfrcbck gfr gouocwfr uo}cuo gm ckwoutokbck gfr ror qmcr f wcwfuor loimcr+
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm ? go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
Kfr lwchfr mkfr f kctol go bfkbcokbcmbck uorqobwf m qufwobbck go gouocwf m ckwchcgmgo
o m qufwobbck go gmwfr qourfkmcr orw rokgf hfcwf hmcfu+ Qufem golf, o m qelcbmbck gm
8/7/2019 Resumo Executivo Do Estudo a Privacidade Dos Datos Persoales o a Seguridade nas Redes Sociales Online
6/18
CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
Loc 27&5115, gf == go ~llf, go Routczfr gm Rfbcogmgo gm Ckdfuhmbck o go
Bfhoubcf Olobwukcbf .LRRC(BO# bfkrcgoumu m kftm uomlcgmgo rfbcml }o rq~f f rf
gmr WCB, ok ~ouml, o Ckwoukow, ok qmuwcblmu gcrqfu mr emror kfuhmwctmr qmum knmuoilmbck go Ckwoukow o fr ror routczfr go hmkocum bfhqlowm, kwoium o odobwctm+
Rok ohemuif, o bfhf ro uobfllo kf Orwgf, m mgobmbck qubwcbm uqcgf gorokuflf gfr
kftfr routczfr }o bfklotm m Rfbcogmgo gm Ckdfuhmbck, okwuo fr }o ro okbfkwumk mr
uogor rfbcmcr, quftfbm rcwmbcfkr bfhqlo~mr qmum m mqlcbmbck o ckwouquowmbck qubwcbm gm
kfuhmwctm+ Qfu olf, dmcro kobormucf ohquokgou o gorokuflmu wobkflf~m ~ugcbm,
wfhmkgf bfhf emro mbwctcgmgor go C+G+c, }o imumkwo m qufwobbck gfr rmucfr rok }o
rqfm k ferwblf qmum f gorokuflf gorwo wcqf go routczfr+
Qufwobbck go gmwfr go bmubwou qourfml
Orwo gouocwf dkgmhokwml m qufwobbck go gmwfr, uoilmgf orqobdcbmhokwo kf muwcif
=>+7 gm Bfkrwcwbck, m gcdouokbcm gf gouocwf m ckwchcgmgo gf muw+ =>+= BO, bfk }ok
bfhqmuwo f fe~owctf go fduobou knm odcbmz qufwobbck bfkrwcwbcfkml gm tcgm quctmgm
qourfml o dmhclcmu, mwuceo m rm wcwlmu k doc~o go dmblwmgor }o bfkrcrwo km rm hmcfu
qmuwo kf qfgou ~ugcbf go chqfou m woubocufr m uomlczmbck f fhcrck go gowouhckmgfr
bfhqfuwmhokwfr b~m bfkbuowm uoilmbck goeo orwmelobou m Loc+ Gorwm dfuhm, rqk f
gouocwf m bfkwuflmu f rf }o ro uomlcbo gfr ror gmwfr qourfkmcr, bfhquokgokgf, okwuo
fwufr mrqobwfr, m fqfrcbck gf bcgmgmk m }o gowouhckmgfr gmwfr qourfkmcr ro~mkwclczmgfr qmum dckr gcrwckwfr go m}l lo~wchf }o ~rwcdcbf m rm fewokbck7+
Gmgm m iumk bmkwcgmgo go gmwfr qourfmcr }o fr rmucfr qelcbmk kfr ror qoudr, rwfr
ro bfktcuwok ok mwkwcbmr cgokwcgmgor gc~cwmcr }o dmbclcwmk k uqcgf bfobohokwf gfr
ror gmwfr go bfkwmbwf, quodouokbcmr o bfrwhor+
M qufwobbck go gmwfr go bmubwou qourfml o k gouocwf mhqlcmhokwo gorokuflmgf
lo~crlmwctmhokwo kf hecwf bfhkcwmucf o kmbcfkml+ Ok Orqmm, m rm uoilmbck ltmro m
bmef hogcmkwo Loc Fuikcbm =?&=333, gf =2 go goboheuf, go Qufwobbck go Gmwfr go
Bmubwou Qourfml o qfu Uoml Gobuowf =951&5119, gf 5= go goboheuf, qflf }o ro
mqufem f Uoilmhokwf gf Gorokuflf gm Loc Fuikcbm go Qufwobbck go Gmwfr
.UGLFQG#+ Mgohmcr, o~crwo k mhqlf gorokuflf ckwouquowmwctf qfu qmuwo gm M~okbcm
Orqmflm go Qufwobbck go Gmwfr .MOQG# }o, hogcmkwo mr rmr uorflbckr, gf
uorqfrwm fr bmrfr go tlkoumbck go gouocwfr go qufwobbck go gmwfr gouctmgfr gf rf
gfr kftfr routczfr }o fduobo m Rfbcogmgo gm Ckdfuhmbck, f }o qouhcwo r rmucfr
bfkwmu bfm h~chm imumkwm km qufwobbck gfr ror gouocwfr qourfkmcr+
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm 4 go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
7 O~wumbwf gm Rokwokzm gf Wucekml Bfkrwcwbcfkml 535&5111 gfkgo ro uobfobo f Gouocwf m Qufwobbck go Gmwfr, bfhf k
gouocwf dkgmhokwml merflwmhokwo ckgoqokgokwo gf Gouocwf Nfkum, Ckwchcgmgo o Qufqcm Chm~o, fwfuimkgf mr mqufwobbck go gmwfr go bmubwou qourfml, knm okwcgmgo merflwmhokwo ckgoqokgokwo gf uorwf go gouocwfr+
8/7/2019 Resumo Executivo Do Estudo a Privacidade Dos Datos Persoales o a Seguridade nas Redes Sociales Online
7/18
CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
Kfk okwmkwf, wml o bfhf ro bfkrwmwf gumkwo mr okwuotcrwmr fr iuqfr go gcrbrck
uomlczmgfr, o ok hmwoucm go qufwobbck go gmwfr gfkgo mbfkwobo f hmcfu khouf go
rcwmbckr gordmtfumelor qmum m qufwobbck gfr gouocwfr gfr rmucfr, ~m }o mr uogorrfbcmcr dkgmhokwmk wgflfr bfkwcgfr kfr qoudr }o fr qufqcfr rmucfr gmk go mlwm o
mbwmlczmk bfk mrcgcgmgo+ Mr, okwuo mr qfrcelor rcwmbckr go ucrbf qmum m
qufwobbck go gmwfr go bmubwou qourfml, o rok quo~zf gmr rcwmbckr bcwmgmr
mkwoucfuhokwo qflm rm uolmbck bf gouocwf m ckwchcgmgo, okbkwumkro:
Bmrfr go qncrncki o qnmuhcki+ Mhefr dokhokfr, hfc o~qlfwmgfr qflfr
bceougolckbokwor qmum lfiumu m fewokbck go gmwfr qourfmcr gfr rmucfr go
Ckwoukow, mr bfhf go gmwfr go bmubwou rokrcelo f uolmwctfr m mrqobwfr
obfkhcbfr .bmuwkr go bugcwf, QCK go rmucfr, owbwoum#+
Rfbcml Rqmhhou o rqmh+ F rf gmr uogor rfbcmcr bfhf qlmwmdfuhmr qmum f oktf
go bfuuofr olobwukcbfr kfk goro~mgfr+
Ckgo~mbck kfk mwfuczmgm qfu qmuwo gfr erbmgfuor go Ckwoukow+
Mbborf qoudcl ckbfkwuflmgf+ M hmcfum go uogor rfbcmcr mkmlczmgmr gcrqfok gk
qoudcl bfhqlowf gf rmucf, f qflf hokfr go qmuwo go rwo, ok dfuhmwf qelcbf, go
~ocwf }o bml}ou rmucf go Ckwoukow f gm uogo rfbcml qfgo mbbogou m
ckdfuhmbck go bmubwou qourfml mllom rok }o f qufqcowmucf gfr gmwfr wom }o gmuf ro bfkrokwchokwf o~quorf+
Rqlmkwmbck go cgokwcgmgo+ Bmgm toz hmcr duobokwo }o rmucfr }o kkbm
ro uo~crwumufk ok uogor rfbcmcr fklcko, bfhqufeok bhf kf hfhokwf kf }o
ckwokwmk mbbogou, m rm cgokwcgmgo gc~cwml ~m orw rokgf wclczmgm+
Qelcbcgmgo ncqoubfkwo~wmlczmgm+ rwm mqfuwm, m qucfuc, knm tmkwm~o qmum fr
rmucfr, ~m }o bfk olm otcwmk }o ro hfrwuo gumkwo m rm kmtoimbck bfkwcgfr
qmum olor cuuolotmkwor f mwm fdokrctfr+ Rok ohemuif, gokgo f qkwf go tcrwm
loiml qfgoum bfkrcgoumuro knm qubwcbm cloiml, ~m }o qmum qfgou bfkwo~wmlczmu m
qelcbcgmgo }o ro tmc m hfrwumu m k rmucf, wookro }o o~mhckmu fr ror
gmwfr o quodouokbcmr+
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm 9 go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
M ckrwmlmbck o rf go bff`cor rok bfobohokwf gf rmucf+ Fwuf qfrcelo ucrbf
uolmbcfkmgf bfm qmuwcbcqmbck gf rmucf km uogo rfbcml umgcbm km qfrceclcgmgo go
}o f rcwcf yoe wclcbo bff`cor }o qouhcwmk m qlmwmdfuhm bfobou bml o m
mbwctcgmgo gf rmucf gokwuf gm horhm+ Hogcmkwo orwmr douumhokwmr, mr uogor
rfbcmcr qfgok bfobou f limu gokgo f }o f rmucf mbbogo, f wohqf go
bfko~ck, f gcrqfrcwctf gokgo f }o mbbogo .dc~f f htcl#, f rcrwohm fqoumwctfwclczmgf, fr rcwcfr hcr tcrcwmgfr gokwuf gknm q~ckm yoe, f khouf go blcb`r
8/7/2019 Resumo Executivo Do Estudo a Privacidade Dos Datos Persoales o a Seguridade nas Redes Sociales Online
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CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
uomlczmgfr, o ckdckcgmgo go gmwfr uorqobwf f gorokuflf gm tcgm gf rmucf gokwuf
gm uogo+
Qflf }o uorqobwm mr hogcgmr o~crwokwor ok hmwoucm go qufwobbck go gmwfr qourfkmcr
qmum bflobwctfr bfkrcgoumgfr orqobcmlhokwo tlkoumelor hokfuor o ckbmqmbor( bmeo
rckmlmu }o, gokgo f qkwf go tcrwm kfuhmwctf, f Uoml Gobuowf =951&5119 ckwufgbo knm
chqfuwmkwo orqobcmlcgmgo kf }o uorqobwm m quorwmbck gf bfkrokwchokwf qfu qmuwo gfr
hokfuor gcrqfu }o, qmum uobmemu fr gmwfr go bml}ou hokfu go =7 mkfr, kobormucf
bfkwmu bf bfkrokwchokwf gfr qmcr f wcwfuor+
Mgohmcr, orwm kfuhm rckmlm go hmkocum o~quorm }o qmum uobmemu f bfkrokwchokwf gf
hokfu goeo wclczmuro knm lckim~o rck~olm o dbclhokwo bfhquokrcelo qmum l, o }o kfk
ro qfcgm fewou m qmuwcu golor ckdfuhmbck uorqobwf r ror dmhclcmuor o mbnoimgfr+
Qufwobbck gm qufqcogmgo ckwolobwml o ckgrwucml gfr bfkwcgfr
Orwro qufgbckgf k mhokwf kf khouf go bfkwcgfr qufwo~cgfr qflf gouocwf gm
qufqcogmgo ckwolobwml }o orwk rokgf wclczmgfr, bfhqmuwcgfr o gcdkgcgfr m wumtr gmr
uogor rfbcmcr o rcwcfr yoe bflmefumwctfr+
M qufwobbck bkwumro, qflf wmkwf, kf gouocwf }o f mwfu wok rfeuo m rm buombck
lcwoumucm, muwrwcbm f bcokwdcbm+
Ok Orqmm, m Loc gm Qufqcogmgo Ckwolobwml bfkbogo r mwfuor gmr feumr gouocwfr ok
o~blrctm rfeuo rwmr, f }o rqk }o bml}ou wumwmhokwf, uoqufgbbck, qfrwm m
gcrqfrcbck f wumkrhcrck gm feum goeou rou uomlczmgm bfm mwfuczmbck gfr wcwlmuor gfr
gouocwfr+ Wmkwf m kfuhmwctm kmbcfkml bfhf m bfhkcwmucm qmuwok gk iumf olotmgf go
uorwucbbck gfr gouocwfr go o~qlfwmbck, go dfuhm }o kckik qfgo o~qlfwmu gouocwfr go
qufqcogmgo ckwolobwml rok mwfuczmbck qflm qmuwo gf mwfu+
Kfk okwmkwf, gokwuf gmr qfrcelor tlkoumbckr go gouocwfr ok hmwoucm gm qufqcogmgo
ckwolobwml o ckgrwucml, o wml o bfhf ro o~wum gmr okwuotcrwmr o gfr iuqfr go gcrbrckqmum mkmlczmu fr mrqobwfr ~ugcbfr, kobormucf gcdouokbcmu okwuo m}olmr rcwmbcfkr kmr
}o rfk fr qufqcfr rmucfr fr }o qfok ok okwuogcwf m ckwoiucgmgo o gouocwfr go
qufqcogmgo ckwolobwml gfr mwfuor o m}olmr kmr }o rfk mr uogor rfbcmcr mr }o, m
wumtr gmr rmr bfkgcbcfkr ~oumcr, qfok ok ucrbf fr gouocwfr gm qufqcogmgo ckwolobwml
gfr rmucfr+
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm > go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
Mkwo orwmr rcwmbcfkr, mr uogor rfbcmcr, bfhf hogcf gm bflmefumbck o lfcwm bfkwum m
gcrwucebck kfk mwfuczmgm go bfkwcgfr m wumtr gmr rmr qlmwmdfuhmr, gcrq~oufk
hobmkcrhfr mwfhwcbfr qmum }o fr qufqcfr rmucfr qufbogmk m mwfuuoilmbck gfr
bfkwcgfr }o goro~ok }o o~crwmk km uogo rfbcml+ Qmum olf, qouhworo gokkbcmu
ckwoukmhokwo bfkwcgfr }o kfk bhqumk bfmr bfkgcbckr go uo~crwuf gm qlmwmdfuhm f
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CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
}o mwokwok wmkwf bfkwum fr gouocwfr }o frwokwmk fr rmucfr rfeuo mr rmr feumr go
qufqcogmgo ckwolobwml, bfhf bfkwum fr go woubocufr+
Qufwobbck gfr bfkrhcgfuor o rmucfr
Woukro ok bfkwm }o knm gmr quckbcqmcr tmkwm~or }o quorokwm orwo wcqf go
qlmwmdfuhmr o m bmqmbcgmgo go fewou eokodcbcfr obfkhcbfr gouctmgfr gm qelcbcgmgo o
gmr mqlcbmbckr ckwoukmr gorokuflmgmr qflfr qufqcfr rmucfr gm uogo+
M dmbclcgmgo bfm }o fr rmucfr qfgok mkkbcmu f rou uoboqwfuor go mkkbcfr go
qufgwfr o routczfr hfc olotmgm ro ro bfhqmum bf hkgf drcbf, ~m }o ~kwf m
rck~olozm bfm }o ro qfgok bfhoubcmlczmu qufgwfr o routczfr gcrwmkbcm, mr uogor
rfbcmcr bfkwmk bknm emro go gmwfr go rmucfr .qfwokbcmcr blcokwor#, qoudobwmhokworoihokwmgfr qfu irwfr o qoudr, f }o chqlcbm }o mr bmqmbcgmgor gf ~cwf gf
qufbogohokwf bfhoubcml ro~mk hfc mlwmr+
Roik ro bfkrwmwf m qmuwcuor gmr okwuotcrwmr o fr iuqfr go gcrbrck uomlczmgfr bfk
rmucfr o ~ucrwmr, f mhokwf gm bflmefumbck gfr rmucfr m nfum go gowobwmu o
bfkwuflmu f wcqf go qelcbcgmgo, mr bfhf fr qufgwfr o routczfr bfhoubcmlczmgfr m wumtr
gm uogo, qouhcwcum knm mwfuuoilmbck ckwoukm gm qlmwmdfuhm gokgo f qkwf go tcrwm
bfhoubcml, }o mhokwmum f iumf go roiucgmgo gfr rmucfr+
Gf horhf hfgf, orokbcml qmum k bfuuobwf gorokuflf gm Rfbcogmgo gm Ckdfuhmbck o
qflf wmkwf qmum }o m tokwm go qufgwfr o routczfr m wumtr go uogor rfbcmcr ro~m
o~cwfrm, }o fr qfwokbcmcr blcokwor bfkdok qlokmhokwo kf rcwcf yoe, qmum f }o rwo
goeou imumkwcu m wgflfr qfwokbcmcr blcokwor }o feroutm o bhquo m kfuhmwctm loiml
tc~okwo, mr bfhf fr uo}crcwfr wobkfl~cbfr kobormucfr+
CCC Qufqfrwmr o uobfhokgmbcfkr go mbwmbck gcuc~cgmr r m~okwor ckwoutckwor
kmr uogor rfbcmcr
Wumlf mklcro gm ckdfuhmbck uobmemgm gumkwo m cktorwcimbck bmlcwmwctm uogor rfbcmcr o
qlmwmdfuhmr bflmefumwctmr, routczfr CRQ f quftoogfuor go mbborf m Ckwoukow, dmeucbmkwor
o quftoogfuor go routczfr go roiucgmgo ckdfuhwcbm, mghckcrwumbckr o ckrwcwbckr
qelcbmr o rmucfr o mrfbcmbckr dfuhlmkro knm rouco go uobfhokgmbcfkr r
gcdouokwor m~okwor ckwoutckwor kf qufborf:
Gcuc~cgmr m ckgrwucm
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm 3 go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
Uogor rfbcmcr o qlmwmdfuhmr bflmefumwctmr: M qufqfrwm go uobfhokgmbckr go bmubwou
~oumlgcuc~cgmr m orwo bflobwctf orwk okdfbmgmr m mgobmbck gfr ror routczfr uorqobwf
gm kfuhmwctm oufqom o kmbcfkml, bfobohokwf gmr chqlcbmbcfkr ~ugcbf wobkfl~cbmr}o bfklotm m uomlczmbck go gowouhckmgmr qubwcbmr, m cgokwcdcbmbck gf wcqf go
8/7/2019 Resumo Executivo Do Estudo a Privacidade Dos Datos Persoales o a Seguridade nas Redes Sociales Online
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CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
douumhokwmr wobkfl~cbmr kobormucmr kfr ror routczfr, o m bfkbcokbcmbck uorqobwf gm
koborcgmgo go ckbuohokwmu mr hogcgmr go roiucgmgo o qufwobbck gfr rmucfr+
Qflf }o uorqobwm r uobfhokgmbcfkr orqobdcbmro~wumgmr gmr okwuotcrwmr o gfr iuqfr
go gcrbrck, bmeo rckmlmu:
Uobfhokgmbcfkr wobkfl~cbmr o go roiucgmgo
=+ Wumkrqmuokbcm o dmbclcgmgo gf mbborf m ckdfuhmbck
f Uorlwm dkgmhokwml }o orwo wcqf go qlmwmdfuhmr o~qfmk wfgm m
ckdfuhmbck uolmwctm fr ror routczfr go dfuhm blmum, go hmkocum }o m
lckim~o ohquoimgm kmr rmr bfkgcbckr go rf o qflwcbmr go quctmbcgmgoro~m merflwmhokwo bfhquokrcelo qmum bml}ou wcqf go rmucf+
f orokbcml }o mr uogor rfbcmcr gorwm}ok gokwuf gmr rmr q~ckmr go
ckcbcf k mqmuwmgf orqobdcbf gorwckmgf m ckdfuhmu r rmucfr+
f Uobfhkgmro m buombck go hcbufrcwor? bfk mbborf gcuobwf gokgo m
q~ckm quckbcqml gm uogo rfbcml, kfr }o ro o~qfm ckdfuhmbck hogcmkwo
quoikwmr duobokwor o bfkwcgfr hlwchogcm+
f orokbcml }o mr uogor rfbcmcr hmkwomk m rm qflwcbm go quctmbcgmgo obfkgcbckr go rf rok bmhecfr chqfuwmkwor o wumrbokgokwmcr qmum fr
rmucfr+
5+ Imumkwcu r rmucfr f bfkwufl merflwf gf wumwmhokwf gfr ror gmwfr o
ckdfuhmbck qelcbmgm km uogo, qfokgf ro gcrqfu f hmcfu khouf go
douumhokwmr wobkflf~cbmr okbmhcmgmr m dmbou odobwctfr fr ror gouocwfr go
dfuhm mwfhwcbm, rck~olm o uqcgm+
2+ Orwmelobou orwkgmuor go roiucgmgo o quctmbcgmgo, uodoucgfr m kfk ckgo~mbck
qfu godobwf gfr gmwfr qourfkmcr f m orqobcml qufwobbck gfr gmwfr rokrcelor+
7+ Imumkwcu m roiucgmgo wobkfl~cbm gm qlmwmdfuhm+ Korwo rokwcgf, tcwml m bfuuobwm
olobbck qfu qmuwo gm qlmwmdfuhm gk quorwmgfu go routczfr go Ckwoukow .Ckwoukow
Routcbo Quftcgou f CRQ# }o bfkwo bk olotmgf kctol go roiucgmgo: routcgfuor
roiufr, bokwufr go uorqmlgf o mbborfr roiufr, okwuo fwumr hogcgmr+
?+ Olchckmbck gm ckdfuhmbck gorqfcr gk wcohqf qugokbcml rok }o f rmucf okwuo
km qlmwmdfuhm+
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm =1 go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
? Qo}okmr q~ckmr yoe, bfk bfkwcgfr orqobdcbfr }o goqokgok gknm quckbcqml+
8/7/2019 Resumo Executivo Do Estudo a Privacidade Dos Datos Persoales o a Seguridade nas Redes Sociales Online
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CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
4+ Uorqowmu fr gouocwfr go mbborf o bmkbolmbck+
Uobfhokgmbckr ok hmwoucm go dfuhmbck o bfkbokbcmbck
=+ Gorokuflf ckwoukf go orqmzfr yoe gogcbmgfr m qfou gcrqfu gfr rmucfr f
h~chf o f hcr blmuf qfrcelo kctol go ckdfuhmbck uorqobwf wumwmhokwf go
gmwfr qourfkmcr, fr rcrwohmr qelcbcwmucfr ohquoimgfr km qlmwmdfuhm, mr
rcwmbckr go ucrbf mr }o ro qfgok okduokwmu, mr bfhf gmr chqlcbmbckr }o
qfgok gouctmuro gm qelcbmbck go bfkwcgfr km uogo rfbcml+
5+ Qfrwm gcrqfu gfr rmucfr gm ckdfuhmbck uolmwctm mr hogcgmr go roiucgmgo }o
m qlmwmdfuhm chqlohokwf qmum mbwmu ok bmrf go }o ro qufgzm m tlkoumbck
go mlik gfr ror gouocwfr+
2+ Wokgf ok bfkwm }o m iumk hmcfum go rmucfr gmr uogor rfbcmcr ~oumlcrwmr rfk
hokfuor go cgmgo, uorlwm dkgmhokwml }o mr uogor rfbcmcr o qlmwmdfuhmr
bflmefumwctmr, ~kwf bfmr mwfucgmgor qelcbmr, mrfbcmbckr o fuimkczmbckr b~m
dckmlcgmgo ro~m m qufwobbck gorwo wcqf go bflobwctfr, lotok m bmef ckcbcmwctmr
bfk~kwmr okbmhcmgmr m dfhokwmu m dfuhmbck okwuo fr hokfuor o wcwfuor
uorqobwf m roiucgmgo gfr rmucfr, cktorwcimkgf mr qfrceclcgmgor wobkfl~cbmr
o~crwokwor qmum lfiumu m cgokwcdcbmbck gm cgmgo gfr rmucfr gf routczf+
7+ Qufiumhmr go tflkwmucmgf gokwuf gm ohquorm qmum bflmefumu bfmr ckrwcwbckr
orbflmuor o bokwufr go dfuhmbck bf dck go gcdkgcu m chqfuwmkbcm gm roiucgmgo,
mr bfhf qmum ckdfuhmu rfeuo mr quckbcqmcr uobfhokgmbckr m wou ok bfkwm kf rf
gorwo wcqf go routczfr+
Gcuc~cgmr m dmeucbmkwor o quftoogfuor go routczfr go roiucgmgo ckdfuhwcbm
Fr dmeucbmkwor o quftoogfuor go roiucgmgo goeok wou ok bfkwm gfr mrqobwfr blmto
qmum lfiumu f h~chf kctol go roiucgmgo: m# m quotokbck gf dumgo fklcko o e# m
cktorwcimbck o gorokuflf ok hmwoucm go roiucgmgo wobkfl~cbm+ Gorwm dfuhm,uobfhkgmro }o dfhokwok kf robwfu fr roickwor mrqobwfr:
=+ ]o mr mqlcbmbckr bfhoubcmlczmgmr okwuo mr uogor rfbcmcr o qlmwmdfuhmr
bflmefumwctmr, mr bfhf okwuo fr rmucfr, dfrok gorokuflmgmr, uotcrmgmr o
otmlcmgmr bfkdfuho fr orwkgmuor go bmlcgmgo o roiucgmgo }o imumkwok }o m
rm wclczmbck roium o uorqowfrm bfr gouocwfr gfr rmucfr+
5+ F dfhokwf gm ckwoufqoumeclcgmgo gfr ror rcrwohmr go roiucgmgo+
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm == go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
2+ M bflmefumbck mbwctm o gcuobwm bfmr Dfuzmr o Bfuqfr go Roiucgmgo gf Orwmgf kmcktorwcimbck go kftmr rcwmbcfkr go ucrbf qmum fr rmucfr+
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CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
7+ M qufmbwctcgmgo km gowobbck go bgcifr hmlcbcfrfr go qufiumhmbck }o
qouhcwmk eumbfr go roiucgmgo kmr qlmwmdfuhmr, mr bfhf m olmefumbck go
lcrwmgfr .Elmb` Lcrwog#, kfr }o ro~mk ckblgfr wgflfr kfhor go gfhckcf }obfkwok bfk bfkwcgfr kfk mwfuczmgfr, f kf ro bmrf, }o kfk rqouok fr
bucwoucfr go roiucgmgo quotcmhokwo orwmelobcgfr+
?+ F gorokuflf go qmubnor go roiucgmgo o mbwmlczmbckr+
4+ F gorokuflf go mqlcbmbckr uohfwmr }o qouhcwmk f bfkwufl qlokf qfu qmuwo gfr
wcwfuor gfr bfkwcgfr o gmr fqoumbckr uomlczmgmr qflfr hokfuor m wumtr go
Ckwoukow+
9+ F gorokuflf go mqlcbmbckr }o qouhcwmk mr qlmwmdfuhmr bfkwuflmu m cgmgo gfrrmucfr }o ckwokwmk mbbogou routczf+
>+ Ckblu km gorbucqbck wbkcbm gfr qufgbwfr go rfdwymuo gorwckmgfr f wumwmhokwf
go gmwfr qourfkmcr m gorbucqbck wbkcbm gf kctol go roiucgmgo, ercbf, hogcf f
mlwf }o qouhcwmk mlbmkzmu go mbfugf bf Uoilmhokwf gf gorokuflf gm LFQG+
Cimlhokwo, uobfhkgmro }o fr dmeucbmkwor go mqlcbmbckr rfdwymuo go roiucgmgo,
~kwf bfmr mghckcrwumbckr qelcbmr bfhqowokwor, dfhokwok f gorokuflf gmr douumhokwmr
okbmhcmgmr m uogbcu m uoboqbck go bfuuofr olobwukcbfr kfk goro~mgfr .rqmh# m
wumtr gmr uogor rfbcmcr o qlmwmdfuhmr rohollmkwor+
Gcuc~cgmr r quorwmgfuor go routczfr go mbborf m Ckwoukow .CRQ#
M qufqfrwm go uobfhokgmbckr gcuc~cgmr m orwo bflobwctf ckblo:
=+ M buombck go qlmwmdfuhmr go bfhkcbmbck dcgogcikm o roium bfmr Dfuzmr o
Bfuqfr go Roiucgmgo gf Orwmgf, Hckcrwoucf Dcrbml o Mwfucgmgor ^gcbcmcr+
5+ F mqfcf o mrcrwokbcm qlokm mr Dfuzmr o Bfuqfr go Roiucgmgo gf Orwmgf+
2+ Quorwmu ckdfuhmbck m wgflfr rmucfr o blcokwor gcuobwfr rfeuo mr hogcgmr go
roiucgmgo }o hmkwook uorqobwf routczf bfkbuowf+
7+ Mwokgou ckhogcmwmhokwo mr uoblmhmbckr go elf}of go routczfr bmkgf ro
uobcemk qfu bml}ou hwfgf }o goc~o bfkrwmkbcm gm cgokwcgmgo gf uohcwokwo o ro
cgokwcdc}o go dfuhm blmum o bfkbcrm f ohcrfu gf horhf+
Gcuc~cgmr mr mghckcrwumbckr o ckrwcwbckr qelcbmr
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm =5 go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
Bfhf imumkwor gfr gouocwfr gfr bcgmgkr mr uobfhokgmbckr }o ro qufqfok mrmwfucgmgor bmwmlimkro gokgo f:
8/7/2019 Resumo Executivo Do Estudo a Privacidade Dos Datos Persoales o a Seguridade nas Redes Sociales Online
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CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
Qkwf go tcrwm kfuhmwctf:
Qflf }o uorqobwm m qufwobbck go gmwfr qourfkmcr, okwuo mr qufqfrwmr bmeo bcwmu:
Mr mwfucgmgor bfhqowokwor goeok qufhftou m olmefumbck go ckdfuhor,
uobfhokgmbckr o gcbwhor qelcbfr+
Roiucgmgo ~ugcbm ilfeml: }o ro dfhokwo f orwmelobohokwf ckwoukmbcfkml, f
hokfr kctol bfhkcwmucf, gfr quckbcqcfr kfuhmwctfr ercbfr+
Goeouk ckrwuhokwmuro o uodfuzmuro mr rmkbckr qmum m}olmr qlmwmdfuhmr f
rmucfr }o bfhqmuwmk f fewomk ckdfuhmbck go dfuhm cloiml+
Uobfhkgmro mr mwfucgmgor wumemllmu ok dmtfu gk gouocwf ckwoukmbcfkml
nfhf~kof ok hmwoucm go qufwobbck go gmwfr qourfkmcr, nfkum, ckwchcgmgo o
qufqcm chm~o+
Qufqcogmgo Ckwolobwml:
Dfhokwmu, o kf ro bmrf gcrqfu bfhf felcimwfucf, }o orwo wcqf go qlmwmdfuhmr
dmimk qelcbmr o gorwm}ok bfk orqobcml kdmrcr }o gcwfr bfkwcgfr qmrmuk m rou
qufqcogmgo gm qlmwmdfuhm+
Uobfhkgmro }o mr mwfucgmgor bfhqowokwor qufhfbcfkok, gokgo f qkwf go
tcrwm kfuhmwctf, mbfugfr gcuobwfr okwuo m ckgrwucm mgcftcrml o hrcbml o mr
iumkgor qlmwmdfuhmr go gcdrck go bfkwcgfr+
Uobfhkgmro m feucim go wfgf quorwmgfu go routczfr gm Rfbcogmgo gm
Ckdfuhmbck m }o gcrqfmk go hogcfr mwfhmwczmgfr, iumwcwfr, rck~olfr o
odcbmbor qmum }o fr wcwlmuor go feumr go qufqcogmgo ckwolobwml qfcgmk gokkbcmu
m uowcumgm go bfkwcgfr+
]o ro imumkwo m ~rwm uohkoumbck gfr wcwlmuor gfr gouocwfr+
Bfkrhcgfuor o _rmucfr
Uobfhkgmro lo~crlmgfu }o ro golchcwo blmumhokwo }o mwfucgmgo
bfhqowokwo qmum mwokgou mr uoblmhmbckr gfr bfkrhcgfuor f rmucfr+
Qufhftou hobmkcrhfr odcbmbor o odcbcokwor uorqobwf m qfrceclcgmgo go elf}omu f
mbborf m qlmwmdfuhm fklcko+
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm =2 go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
Qkwf go tcrwm o~obwctf o mghckcrwumwctf:
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CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
Dfuhmbck orqobdcbm ok Gouocwf Wobkfl~cbf gorwckmgm m ~bor, hm~crwumgfr,
dfuokror, dcrbmcr o robuowmucfr ~gcbcmcr+
Gfwmu r eucimgmr wobkfl~cbmr gmr Dfuzmr o Bfuqfr go roiucgmgo gf Orwmgf,
wmkwf orwmwmcr o mwfkhcbmr, bfhf ckwoukmbcfkmcr, go douumhokwmr wobkfl~cbmr
}o llor qouhcwmk cktorwcimu, hmkwou m bmgom go brwfgcm gmr qufemr olobwukcbmr
o elf}omu rcwmbcfkr }o qgoumk rou rrboqwcelor go golcwfr o&f qou~gcbcmcr
qmum fr rmucfr go uogor rfbcmcr+
Gorokuflf o muwcblmbck go qufbogohokwfr ~gcbcmcr uqcgfr+
Qkwf go tcrwm dfuhmwctf o gctlimwctf:
Uomlczmu bmhqmmr go bfkbcokbcmbck rfeuo fr ucrbfr gm gcdrck go gmwfr
qourfkmcr kmr uogor rfbcmcr+
Lotmu m bmef ~fukmgmr go dfuhmbck o qufiumhmr go gcdrck uolmwctfr m
roiucgmgo+
Ckblcu kfr qlmkr fdcbcmcr go orwgf f bfobohokwf go mrqobwfr uolmbcfkmgfr bfm
roiucgmgo gmr wobkflf~mr gm ckdfuhmbck o m qufwobbck go gmwfr qourfkmcr
dfhokwmkgf m dfuhmbck orqobdcbm korwo bmhqf+
Lotmu m bmef mbbcfkr go rokrceclczmbck o dfhokwf gm roiucgmgo ok Ckwoukow m
wumtr gfr qufqcfr hogcfr 5+1+
Gcuc~cgmr r rmucfr o mrfbcmbcfkr
M qufqfrwm go uobfhokgmbcfkr gcuc~cgmr m orwo bflobwctf dfuhlmro bfm ckwokbck go }o
qfcgmk bfobou fr eokodcbcfr }o orwo wcqf go routczfr fklcko qfgok mqfuwmu mr rmr
tcgmr, qouf rok gorbfcgmu f bfobohokwf rfeuo m o~crwokbcm go rcwmbckr gordmtfumelor,
}o qfcgmk rou dbclhokwo otcwmelor+
rwmr qufqfrwmr orwubwumkro mwokgokgf m qufwobbck go gmwfr qourfkmcr, nfkum,
ckwchcgmgo o qufqcm chm~o, m qufqcogmgo ckwolobwml, uobfhokgmbckr go bmubwou
wobkfl~cbf o go roiucgmgo o m qufwobbck gfr hokfuor+
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm =7 go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
=+ Uobfhkgmro m wgflfr rmucfr uobuucu f rf go rogkchfr f kcb`r qourfmcr
bfr }o fqoumu m wumtr go Ckwoukow, qouhcwkgfllor gcrqfu gknm mwkwcbm
cgokwcgmgo gc~cwml, }o kfk qfm ok okwuogcwf m roiucgmgo gm rm tcgm qourfml o
qufdorcfkml+ Gorwm dfuhm, kcbmhokwo rou bfobcgf qflf ro bublf go bfkwmbwfr
}o bfobok f kcb` }o ohquoim ok Ckwoukow+
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CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
5+ Uobfhkgmro r rmucfr wou orqobcml bfcgmgf m nfum go qelcbmu bfkwcgfr
mgcftcrmcr o iudcbfr kfr ror qoudr, gmgf }o korwo bmrf qfgok orwmu
qfokgf ok ucrbf m quctmbcgmgo o ckwchcgmgo go qourfmr gf ro okwfukf+
2+ Uobfhkgmro uotcrmu o lou, wmkwf kf hfhokwf quotcf uo~crwuf go rmucf, bfhf
qfrwoucfuhokwo, mr bfkgcbcfkr ~oumcr go rf o m qflwcbm go quctmbcgmgo }o m
qlmwmdfuhm qfk m rm gcrqfrcbck kfr ror rcwcfr yoe+
7+ Uobfhkgmro bfkdciumu mgobmgmhokwo f iumgf go quctmbcgmgo gf qoudcl go
rmucf km uogo rfbcml, go wml dfuhm }o rwo kfk ro~m bfhqlowmhokwo qelcbf,
rokfk }o kcbmhokwo womk mbborf m ckdfuhmbck qelcbmgm kf qoudcl m}olmr
qourfmr }o dfrok bmwmlfimgmr bfhf mhcifr f bfkwmbwfr gcuobwfr
quotcmhokwo qflf rmucf+
?+ Uobfhkgmro mboqwmu bfhf bfkwmbwf kcbmhokwo m m}olmr qourfmr bfobcgmr
f bfmr }o hmkwok mliknm uolmbck quotcm, kfk mboqwmkgf go dfuhm bfhqlrctm
wgmlmr rflcbcwgor go bfkwmbwf }o uobceo o cktorwcimkgf rohquo }o dfro qfrcelo
o kobormucf, }k o m qourfm }o rflcbcwm f ro bfkwmbwf m wumtr gm uogo rfbcml+
4+ Uobfhkgmro kfk qelcbmu kf qoudcl go rmucf ckdfuhmbck go bfkwmbwf drcbf,
}o qouhcwm m bml}ou qourfm bfobou gkgo tcto, gkgo wumemllm f orwgm
gcmucmhokwo f fr limuor go fbcf }o mgfcwm duobokwmu+
9+ r rmucfr go douumhokwmr go hcbufelfiicki4 uobfhkgmro wou orqobcml bfcgmgf
uorqobwf m qelcbmbck go ckdfuhmbck uolmwctm r limuor kf }o ro okbfkwum ok
wfgf hfhokwf+
>+ Uobfhkgmro wclczmu o qelcbmu kcbmhokwo bfkwcgfr uorqobwf fr }o ro bfkwo
bfr gouocwfr go qufqcogmgo ckwolobwml rdcbokwor+ Kf bmrf bfkwumucf, f rmucf
orwmu bfhowokgf k clbcwf bctcl qufwo~celo qfu qmuwo gfr wucekmlor kmbcfkmcr+
3+ Uobfhkgmro fr rmucfr ohquoimu gcdouokwor kfhor go rmucf o bfkwumrckmcrqmum okwumu kmr gcrwckwmr uogor rfbcmcr gmr }o ro~m hoheuf+
=1+ Uobfhkgmro wclczmu bfkwumrckmcr bknm o~wokrck hkchm go > bmumbwouor,
mldmkhucbfr o bfk rf go hmcrblmr o hckrblmr+
==+ Uobfhkgmro m wgflfr rmucfr gcrqfu kfr ror o}cqfr go rfdwymuo mkwctcur
ckrwmlmgf o goecgmhokwo mbwmlczmgf+
Qickm =? go =>Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklcko
4 Orwo wcqf go qlmwmdfuhmr emromk f ro routczf km mbwmlczmbck bfkrwmkwo gfr qoudr go rmucfr+ Hcr ckdfuhmbck:Bmqwlf 2 gorwo Orwgf+
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CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
=5+ Fr hokfuor kfk goeouk uotolmu gmwfr qourfkmcr o~borctfr+ Kkbm goeouk
rhckcrwumu fr gmwfr m gorbfobcgfr+
=2+ Georo lou wfgm m ckdfuhmbck bfkboukokwo m q~ckm yoe+ Kolm o~qlbmro }okor
rfk fr wcwlmuor gm horhm o m dckmlcgmgo qmum m }o ro rflcbcwmk fr gmwfr+
=7+ Ro f rmucf o hokfu go bmwfubo mkfr, koborcwmro wmhk f bfkrokwchokwf gfr
qmcr f wcwfuor+ Korwor bmrfr, rohquo }o ro rflcbcwok gmwfr qfu qmuwo gknm uogo
rfbcml goeo quoikwmuro r qmcr f wcwfuor qmum tou rc olor mqufemk m rrbucqbck
f kfk+
=?+ Kfk goeok bfhkcbmuro m woubocufr fr kfhor go rmucf o bfkwumrckmcr, kck
bfhqmuwclfr okwuo mhcifr f bfhqmocufr go blmro+ Orwfr gmwfr rfk quctmgfr okfk goeok rou bfhkcbmgfr m woubocufr o&f gorbfobcgfr+
=4+ Rohquo }o ro wom bml}ou gecgm uorqobwf m mliknm rcwmbck }o goucto gf
rf gmr uogor rfbcmcr o douumhokwmr bflmefumwctmr, goeo quoikwmuro r qmcr f
wcwfuor+
=9+ Georo hmkwou f fugokmgfu kknm zfm bfhk gm bmrm+
=>+ Geokro orwmelobou uoiumr rfeuo f rf go Ckwoukow km bmrm+
=3+ Fr qmcr goeok bfobou f dkbcfkmhokwf o mr qfrceclcgmgor gorwo wcqf go
qlmwmdfuhmr, wmkwf qfrcwctmr bfhf koimwctmr+
51+ Mbwctmu f bfkwufl qmuokwml o mr douumhokwmr go bfkwufl gm qlmwmdfuhm, mr bfhf
orwmelobou f bfuuof gf qmc f wcwfu bfhf bfuuof go bfkwmbwf robkgmucf+
5=+ Mroiumuro go }o fr bfkwufcr go toucdcbmbck gm cgmgo orwk chqlohokwmgfr+
55+ Mroiumu m bfuuobwm ckrwmlmbck gf elf}omgfu go bfkwcgfr+
52+ Bfkbcokbcmu o ckdfuhmu r hokfuor rfeuo mrqobwfr uolmwctfr m roiucgmgo+
57+ O~qlcbmu r hokfuor }o kkbm goeok }ogmu bfk qourfmr }o bfoboumk kf
hkgf fklcko o }o rc f dmk goeo rou rohquo ok bfhqmm gfr ror qmcr f
wcwfuor+
5?+ Mroiumuro go }o fr hokfuor bfobok fr ucrbfr o chqlcbmbckr go mlf~mu
bfkwcgfr bfhf tgofr o dfwfiumdmr, mr bfhf f rf go bhmumr yoe m wumtr gmr
uogor rfbcmcr+
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm =4 go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
54+ Bfkwuflmu f qoudcl go rmucf gf hokfu+
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CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
Uorhf o~obwctf gf Orwgf m quctmbcgmgo gfr gmwfr qourfmlor o m roiucgmgo gm ckdfuhmbck kmr uogor rfbcmcor fklckoQickm =9 go =>
Feroutmwfucf gm roiucgmgo gm ckdfuhmbcfk
59+ Mroiumuro go }o f hokfu r mbbogo r q~ckmr uobfhokgmgmr qmum m rm
cgmgo+
5>+ Mroiumuro go }o fr hokfuor kfk wclczmk f ro kfho bfhqlowf
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CkrwcwuwfKmbcfkmlgoWobkflfimrgolmBfhukcbmbck
nwwq:&&yyy+ckwobf+or nwwq:&&yyy+miqg+or
nwwq:&&feroutmwfucf+ckwobf+or
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