Research Plan
Research Plan: Using Data to Create Impactful Pride Campaigns
Research Plan
By the end of this lesson
you will be able to: List the 11 most important research
questions that you will need to
answer via research methods in
order to create an impactful social
marketing campaign.
• Describe the role of the Research
Plan in the planning phase.
• List the elements of an effective
Research Plan.
Research Plan
By the end of this
lesson you will be able
to:
• Define and differentiate between
qualitative and quantitative data
collection approaches, including
why and when they are each
used during the campaign.
• Assess ethical and unethical
data collection.
• Use the Research and Planning
Timeline to plan and complete
research deliverables.
Research Plan
SESSIONS/ TOPICS
Reading Time/Reading Assignments
Review Qualitative vs. Quantitative Introduction to Serena Island Research
Plan
Research and Planning Timeline Drafting Pride Research Plan Research Ethics
Research Plan
TODAY’S SESSION
ReadingQualitative vs. Quantitative
Introduction to Serena Island Research
Plan
Research and Planning Timeline
Drafting Pride Research Plan
Research Ethics
Research Plan
ACTIVITY 1READING
1.What is the role of research as it relates to a Rare Pride campaign?
2.What are the 11 most important research questions that are
fundamental to informing your Pride campaign?
3.What kind of research will you conduct during your Rare Pride
campaign?
4.What is qualitative research?
5.What is quantitative research?
6.What research methods will you use to answer your questions about
your community?
7.What is the role of "ethics" in the collection of data for your
community?
8.What is the timeline for the Research process?
9.How will the data help you make important decisions about your
campaign?
Research Plan
What is the role of research as it relates to a Rare Pride campaign?
Design Implement evaluate the
impact of Pride campaign
Research Plan
What are the 11 most important research questions that are fundamental to informing your Pride campaign?
Research Plan
Activity 2
Reading
Qualitative vs. QuantitativeIntroduction to Serena Island Research Plan
Research and Planning Timeline
Drafting Pride Research Plan
Research Ethics
Research Plan
What kind of research will you conduct during your Rare Pride campaign?
Qualitative
Research
Quantitative
Research
Research Plan
What is qualitative research?
understand the “why” of an issue used to gain insight into people’s attitudes,
behaviors, values, motivations, culture and
lifestyles.
• Observational Research
• In-depth Interviews
• Focus Groups
Research Plan
What is quantitative research?
give precision or the ability to know the
exact measure of
something. used to evaluate the impact
your campaign has had
along each step in your ToC assess where your target
audience is before and after
your campaign in stage of
behavior change.
K A IC BC
Campaign Results
Pre-KAP Post KAP
Research Plan
What research methods will you use to answer your questions about your
community?
Observational Research In Depth Interviews Focus Group Discussions KAP Surveys Biological Research Review of literatures/
Secondary Data
Research Plan
Qualitative vs. Quantitative
Differences in Goals Different Questions Different Characteristics, Strengths and
weaknesses
Research Plan
Activity 3
Reading
Qualitative vs. Quantitative
Introduction to Serena Island
Research
Plan
Research and Planning Timeline
Drafting Pride Research Plan
Research Ethics
Research Plan
Research Plan
How will the data help you make important decisions about your
campaign? Audience Segmentation Messaging (Marketing Mix, Creative
Brief, 5Ps) Barrier Removal Strategies Community Mobilization Strategies Material Development Pre/Post Impact Assessment BR Effectiveness Impact Assessment (BC, BR, TR
Research Plan
Activity 4: RESEARCH & PLANNING TIMELINE
Research Plan
What is the timeline for the Research process?
First University Phase research plan
development Planning Phase
conduct qualitative and
quantitative research
Research Plan
Research and Planning Timeline
Research Plan
Phases Activities (At least 5)
First University Phase
Planning Phase (Field Base)
Second University Phase
Research Plan
Activity 5: Drafting your Research Plan
Research Plan
The Research Plan
A Research Plan
identifies and answers
a number of critical
research and
logistical questions
needed for effectively
executing any data
collection effort
Research Plan
Research Plan
• What research do you intend
to do?
• Why is the research
important?
• What is the timeline for your
research?
• Who needs to be involved?
• Where will the research take
place?
• How are you going to do your
research?
Research Plan
11 Important Research Questions
What Research
Questions do we
Need to Answer?
Research Plan
Elements of an Effective Research Plan• Background
• Geographic Scope
• Methodology
• Qualitative Data Collection
• Quantitative Data Collection
• MPA Governance
• TR and CR Monitoring
• Potential Research Challenges and Solutions
• Qualitative Data Analysis (Process Only)
• Quantitative Data Analysis (Process Only)
• Appendices
— Research and Planning Timeline
— Guide for In-Depth Interviews
— Guide of Focus Groups
— Enumerator Training Agenda
Research Plan
ASSIGNMENT #4Research Plan (ComX5311) –
70pts Date Assigned:
Today Due Date: 28
Sept, 9:00PM
Note
Preliminary Self
Rating on 28Sept,
9:00AM
Research Plan
Activity6: RESEARCH ETHICS
Research Plan
What is the role of "ethics" in the collection of data for your community?
1. How you use your research with respect to the human
society within which you work?
2. The integrity of how you collect your data (information) and
analyse it.
3. How you treat the people who participate in your research
as subjects (respondents)?
Research Plan
Data Collection Ethics"In both proposing and carrying out research, anthropological researchers must be open about the purpose(s), potential impacts, and source(s) of support for research projects with funders, colleagues, persons studied or providing information, and with relevant parties affected by the research. Researchers must expect to utilize the results of their work in an appropriate fashion and disseminate the results through appropriate and timely activities. Research fulfilling these expectations is ethical, regardless of the source of funding (public or private) or purpose (i.e., "applied," "basic," "pure," or "proprietary")."
~ American Anthropological Association (AAA)
Research Plan
By the end of this lesson
you will be able to: List the 11 most important research
questions that you will need to
answer via research methods in
order to create an impactful social
marketing campaign.
• Describe the role of the Research
Plan in the planning phase.
• List the elements of an effective
Research Plan.
Research Plan
By the end of this lesson you will be able to: Define and differentiate between
qualitative and quantitative data
collection approaches, including
why and when they are each used
during the campaign.
• Assess ethical and unethical data
collection.
• Use the Research and Planning
Timeline to plan and complete
research deliverables.
Research Plan
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