RESEARCH ONBUSINESS MODEL PROTOTYPINGTsuyoshi AmanoCentral Saint Martins

Table of Contents

• Research Interest• Four elements of business model prototyping (from literature

review)• Summary• Key questions for next step• Key areas for case studies

Research Interest

How can we test/explore (prototype) possibly viable business models?

The four elements ofBusiness Model Prototypingfrom literature review

ComplexityPrototyping of business models has to resolve the complexity of the business.

The agility and iteration accelerate your learning and help to embrace uncertainty

Agility

Tangibility

The tangibility makes it easier to evaluate the abstract model.

SynthesisNew models will be created through synthesis of the learning outcomes.

Complexity

Agility

Tangibility

Synthesis

Summary:

THE FOURELEMENTS

Key questions for the next step

How to respond to the results (How to synthesise them)

How to evaluate the result of the

test/exploration

How to actually test/explore

possible business models

Key areas for case studies

The Comprehensive

model

Design & Innovation

Service Design & Innovation

Social Innovation & Public Sector

Digital & Interaction Innovation

Innovation Service &

Growth Strategy

Thank you for reading and I hope to have time for further discussion with you!