Real Estate
Portfolio
www.indusnet.co.in / [email protected]
SOME OF OUR REAL ESTATE CLIENTS
www.indusnet.co.in / [email protected]
ACHIEVEMENTS
National PRSI Award for "Best Online Campaign" & "Social Media Campaign" 2015
PRSI Engage 2016 Award for Best Digital Agency of the Year
PRSI Engage 2017 Award for Best Integrated Digital Marketing Campaign
Most Promising Digital Service Company in India 2017, by Worldwide Achievers
www.indusnet.co.in / [email protected]
SOLUTION OFFERINGS
Real Estate Mobile App
Development (Native,
Hybrid, HTML5)
Lead Management CRM Marketing CRM /
Automation
Real Estate Website
Design &
Development
Real Estate eCommerce
Website Design &
Development
Integrated Digital
Marketing
(ROI focussed)
www.indusnet.co.in / [email protected]
TIMESTAMP : SEPT 2014 - TILL DATE
www.indusnet.co.in / [email protected]
A premier real-estate development & marketing company, since 1986,
have been creating homes & workspaces to make living better &
affordable in Kolkata, Jaipur & Bangalore.
Solution provided
• Siddha website design & development
• Siddha eCommerce website development
• Siddha CRM software development
• Integrated digital marketing
• Siddha mobile app
www.indusnet.co.in / [email protected]
Features
• WordPress CMS based site
• Responsive design
• Unique project pages
• Conversion-friendly design
• Video & Walkthrough
• Online property booking
• Mega menu
• CSS controlled micro sites
• Member login
• Live chat
WEBSITE DESIGN & DEVELOPMENT
www.indusnet.co.in / [email protected]
SIDDHA ECOMMERCE
Features
• Siddha Group has recently
launched Siddha Waterfront, an
exceptional housing project of
1800 apartments around a
natural lake located at Khardah in
Kolkata. What makes Siddha
Waterfront more exceptional is its
facility of online booking of
apartments.
• Siddha Waterfront is the first ever
housing project by a Kolkata
based real estate developer that
is offering online booking of
residential apartments with the
option of COD (Cash on Delivery)
service.
www.indusnet.co.in / [email protected]
TWO-TIER DEVELOPMENT MODEL
Siddha CRM
• Users and Role management : To manages the CRM users and their actions permission over different type of roles
• Project Groups and associated users : Responsible for the users dealing under particular project
• Enquiry/Lead capturing : Capture potential lead details
• Reports : Reports Can be customized and created for basic modules and related sub modules
• Task Reminder : Calendar module used. Tasks scheduling and activity tracking for related opportunities
• Escalation Process : Customized email and sms notification, escalation to reporting hierarchy against zero action
• Sales Target : Sales target set –up and nurturing
• Dashboard designs for Activities
• Web Enquiry capturing
• Third party enquiry capturing and update sending
• Email & SMS campaigning
• Ticketing system and integration with calling server
application
• Projects and investors information
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• Limited Online Exposure and Branding
• Inadequate supply of quality Online Leads
Our Solutions Metrics (Branding)
• Social Media – Facebook, Twitter, LinkedIn,
YouTube & Google+
• Google banner Ads on selected websites
• SEO
• Content Marketing
Sales
• Google Search campaign
• Facebook Web Conversion campaign
• Facebook Lead Generation campaign
Projects
• Siddha Galaxia, Siddha Sky, Siddha Eden Lakeville, Siddha
Suburbia, Siddha Happyville, Siddha Waterfront, Siddha Pines,
Siddha Xanadu, Siddha Town Rajarhat, Siddha Town
Madhyamgram, Siddha Weston(commercial).
Key Outcome
• More than 20,000 leads delivered over a period of 12 months at a Cost
per lead of just over Rs. 1000 for 10-12 properties (combined)
• 0.5 Million engaged on Siddha Facebook page
• 2.5 Million targeted audience reach
www.indusnet.co.in / [email protected]
AD CREATIVES
Facebook posts Google Display Banner Ads Facebook Ad Creatives
www.indusnet.co.in / [email protected]
SIDDHA MOBILE APP
Siddha Group aims at creating more
opportunities to connect with the
prospects. They aimed at giving their
customers a smart, fast and
convenient way of searching and
buying homes through smartphones.
The Siddha Group app brings all
Siddha properties at the fingertips of
home buyers.
As users continue to increase the
amount of time they spend on mobile
devices, Siddha firmly believe that
mobile app can help them connect
with the market and serve their
customers properly. They’re confident
about the fact that such an app can
make them stand out from the
competition in this highly competitive
industry.
www.indusnet.co.in / [email protected]
SIDDHA MOBILE APP
• Virtual tour of their varied projects
• Fast communication channel, one-touch calling and GPS maps and directions to the premium locations of their projects
• Direct contact with the realtors
• Fix appointments via the application
• Instant notifications to announce any new listings, house listings, community events, seminars, price reductions, event
calendar or new offers
• Get instant access to all of the listings and website resources anytime and from anywhere
• Enjoy special schemes and offers from time to time by downloading the app and register
• Social sharing
www.indusnet.co.in / [email protected]
TIMESTAMP : AUG 2017 - TILL DATE
www.indusnet.co.in / [email protected]
Ambuja Realty is one of the most prominent and respected real estate
developers Headquartered in Kolkata. The Group also has several
projects in Eastern India as well as other parts of the country in the
pipeline and is continuing to live by its maxim of "Making a difference to
the way people live".
Solution provided
• Integrated Digital Marketing
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• Biggest challenge was to find out the proper target
group
• Focus only HNI leads who are willing to invest
1.5 cr. for the property
• Niche branding, targeted to the luxurious class only
Our Solutions Metrics (Branding)
• Social posts featuring property details
• Google display and search ads
• Facebook banner ads and targeting to the HNI's
• Location & language specific Content Marketing
Key Outcome
• Generate 200+ quality leads in 1 and a half months
www.indusnet.co.in / [email protected]
AD CREATIVES
www.indusnet.co.in / [email protected]
TIMESTAMP : MAY 2016 - TILL DATE
www.indusnet.co.in / [email protected]
The Jain Group is one of the most dynamic and admired organizations
in the Real Estate, Hospitality and Finance sectors in East India. It has
successfully ventured into Real Estate by creating a series of residential
spaces at strategic locations in Kolkata, Siliguri and Durgapur under the
aegis of Dream Homes.
Solution provided
• Integrated Digital Marketing
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• Limited Online Exposure and Branding
• Increase awareness of Dream Homes projects
• Inadequate supply of quality Online Leads
Our Solutions (Branding)
• Social Media – Facebook, Twitter & Google+
• Google banner Ads on selected websites
• SEO
• Content Marketing
Our Solution (Sales)
• Google Search campaign
• Facebook Web Conversion campaign
• Facebook Lead Generation campaign
Key Outcome
• Total Spent: Rs.26,65,400
• Total Leads: 14,700
• Cost per Lead: Rs.180
Projects
• Dream One, Dream World City, Dream Exotica
www.indusnet.co.in / [email protected]
AD CREATIVES
Facebook posts Google Display Banner Ads Facebook Ad Creatives
www.indusnet.co.in / [email protected]
TIMESTAMP : APRIL 2017 - TILL DATE
www.indusnet.co.in / [email protected]
Diamond Group is a consortium of leading developers and promoters in
Kolkata who have the credential of constructing over 6 million sq.ft. of
landmark residential and commercial complexes.
Solution provided
• Integrated digital marketing
• Web Analytics
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• Limited Online Exposure and Branding
• Inadequate supply of quality Online Leads
Our Solutions (Branding)
• Social Media – Facebook, Twitter & Google+
• Google banner Ads on selected websites
• SEO
• Content Marketing
Our Solution (Sales)
• Google Search campaign
• Facebook Web Conversion campaign
Key Outcome
• More than 90 leads delivered over a period of 8 months at a Cost per
lead of just over Rs 2824.72 for 1 property. Total Leads: 810
• 106,568 people engaged on Facebook page
• 408,454 targeted audience reach
www.indusnet.co.in / [email protected]
AD CREATIVES
Facebook posts Google Display Banner AdsFacebook Ad Creatives
www.indusnet.co.in / [email protected]
TIMESTAMP : APRIL 2016 - TILL DATE
www.indusnet.co.in / [email protected]
The Primarc is a leading Kolkata based real estate developer, several
successful projects have been initiated by them in and around Kolkata.
Founded three decades ago as Pansari Group of Enterprises, it is
recognized as one of the finest entrepreneur-driven corporate houses in
East India today.
Solution provided
• Integrated digital marketing
• Web Analytics
• Website maintenance
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• Limited Online Exposure and Branding
• Inadequate supply of quality Online Leads
Our Solutions (Branding)
• Social Media – Facebook, Twitter & Google+
• Google banner Ads on selected websites
• SEO
• Content Marketing
Our Solution (Sales)
• Google Search campaign
• Facebook Web Conversion campaign
• Facebook Lead Generation campaign
Key Outcome
• More than 2,820 leads delivered over a period of 12 months at a Cost
per lead of just over INR 411.80 for 5 - 7 properties (combined)
• 0.4 Million engaged on Primarc Facebook page
• 1.3 Million targeted audience reach
www.indusnet.co.in / [email protected]
AD CREATIVES
Facebook posts Google Display Banner AdsFacebook Ad Creatives
www.indusnet.co.in / [email protected]
TIMESTAMP : OCT 2016 - TILL DATE
www.indusnet.co.in / [email protected]
Unimark Realty is a leading Indian real estate development group based
in Kolkata. With a project portfolio of over 15 million square feet, spread
across premium residential complexes, hi-tech commercial buildings,
malls, world-class IT parks and new-age integrated townships totaling
over Rs. 10,000 crores, Unimark commits itself to transforming Indian
Real Estate industry and providing modern India with an unprecedented
quality of real estate development.
Solution provided
• Integrated digital marketing
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• The quantity of leads were good but not up to the
mark
• No SEO & blogs for promotion
• Newly developed social media pages with very poor
fan base and engagement
Our Solutions
• Social Media – Facebook, Profile Targeting Ads
• Search Ads
• SEO
• Asset management which included website, social
profiles
• Enhancing Tracking and Analytics via tools like
Google Analytics, AdWords, Facebook Insights
• Lead Generation – Facebook Lead Ads and website conversion Ads -
general + offers (occasionally) and Google Adwords (Display ads,
search ads, remarketing, GSP ads)
• Basic SEO, on page & off page
• Integrated blog and started posting contents as per targeted keywords
• Hygiene maintenance
Key Outcome
• Our target was to achieve 500 leads in a month, and we have
achieved 675. The quality of leads have also improved
• Branding – 3X increased of Facebook posts engagement without
post boost or page like campaign
www.indusnet.co.in / [email protected]
TIMESTAMP : AUGUST 2016 - TILL DATE
www.indusnet.co.in / [email protected]
"Alcove Realty" was founded by Shri Amar Nath Shroff – a stalwart and
visionary in the Kolkata Real Estate fraternity – who has successfully
been in the development business for over 30 illustrious years.
Solution provided
• Integrated digital marketing
• Web Analytics
• Website maintenance
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• Limited Online Exposure and Branding
• Inadequate supply of quality Online Leads
Our Solutions (Branding)
• Social Media – Facebook, Twitter & Google+
• Google banner Ads on selected websites
• SEO
Our Solution (Sales)
• Google Search campaign
Key Outcome
• 70 leads delivered over a period of 3 months at a Cost per lead of just
over INR 722.64 for 4 - 5 properties (combined)
• 3K engaged on Alcove Realty Social Media pages
• 11K targeted audience reach
www.indusnet.co.in / [email protected]
TIMESTAMP : MAY 2016 - JAN 2017
www.indusnet.co.in / [email protected]
Paarth Republic is the new residential realty ace which has been
launched in the 'City of Nawabs' Lucknow by Paarth Infrabuild. The
developer holds a major brand present especially in the North Indian
realty market and has a number of major projects in pipeline.
Solution provided
• Integrated digital marketing
• Web Analytics
• Website maintenance
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• Limited Online Exposure and Branding
• inadequate supply of quality Online Leads
Our Solutions (Branding)
• Social Media – Facebook, Twitter & Google+
• SEO
Our Solution (Sales)
• Google Search campaign
www.indusnet.co.in / [email protected]
TIMESTAMP : AUG 2017 - TILL DATE
www.indusnet.co.in / [email protected]
A new-age real estate development company in Kolkata committed to
build great spaces blending imagination, innovation and excellence
combined with functionality and path-breaking aesthetics.
Solution provided
• Website design
• Integrated digital marketing
www.indusnet.co.in / [email protected]
Features
• Prototype preparation
• PSD mock-up designing
• Markup coding
• WordPress integration as CMS
• User-friendly UI and UX
WEBSITE DESIGN
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• Minimal Online Exposure and Branding
• Inadequate supply of quality Online Leads
Our Solution Metrics
• Creation of New website
• For branding and awareness creation, our
suggested mediums were Facebook, Twitter and
Google+, supported by Google banner ads,
Facebook ads and Content marketing
• For online leads generation, we used, Google
Search, Facebook Web Conversion as well as
Lead Generation campaigns
Branding
• Social Media – Facebook, Twitter & Google+
• Google banner Ads on selected websites
• SEO
• Content Marketing
Key Outcome
• Total Spent: Rs.9,67,250
• Total Leads: 3,056
• Cost per Lead: Rs.317
Projects
• Bellagio Lvl Nxt, Patther Ppanchali, The County, Kabya
Sales
• Google Search campaign
• Facebook Web Conversion campaign
• Facebook Lead Generation campaign
www.indusnet.co.in / [email protected]
AD CREATIVES
Facebook posts Facebook Ad CreativeGoogle Display Banner Ads
www.indusnet.co.in / [email protected]
TIMESTAMP : JUNE 2016 - TILL DATE
www.indusnet.co.in / [email protected]
RRHL Realty Limited is the realty arm of Ruchi Group of Industries. With
over 20 years of building businesses in the oil and pulses sector to dairy
and agro commodities, power generation projects, Mr. Manish Shahra
embarked on his real estate journey in the year 2008.
Solution provided
• Integrated digital marketing
• Web Analytics
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• Limited Online Exposure and Branding
• Inadequate supply of quality Online Leads
Our Solution (Branding)
• Social Media – Facebook, Twitter & Google+
• Google banner Ads on selected websites
• SEO
• Content Marketing
Our Solution (Sales)
• Google Search campaign
• Facebook Web Conversion campaign
• Facebook Lead Generation campaign
Key Outcome
• More than 2000 leads delivered over a period of 12 months at a Cost
per lead of just over Rs. 1000 for 1 property
• 95,676 people engaged on Facebook page
• 6,00,000 targeted audience reach
www.indusnet.co.in / [email protected]
AD CREATIVES
Facebook posts Facebook Ad CreativeGoogle Display Banner Ads
www.indusnet.co.in / [email protected]
TIMESTAMP : APRIL 2017 - TILL DATE
www.indusnet.co.in / [email protected]
With over twenty five years of existence, Vinayak Group has created a
niche in the real estate arena. Its consistency, passion for work and
dedicated customer services has helped the brand earn prominence.
With a versatile range of offerings, the Group has emerged as a
passionate real estate entity, catering to a variety of customers and
winning their confidence with every project.
Solution provided
• Website Design
www.indusnet.co.in / [email protected]
Features
• Prototype preparation
• PSD mock-up designing
• Markup coding
• WordPress integration as CMS
• User-friendly UI and UX
WEBSITE DESIGN
www.indusnet.co.in / [email protected]
TIMESTAMP : FEB 2017 - MAY 2017
www.indusnet.co.in / [email protected]
Hiland Group is a reputed real estate developer in Kolkata transforming
the city skyline through constant innovation and striving to notch up
"firsts", from the flagship at Hiland Park, Kolkata's maiden high-rise
condo complex, to Calcutta Riverside, East India's first integrated
township along a riverfront, at Maheshtala.
Solution provided
• Integrated digital marketing
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• Limited Online Exposure and Branding
• Inadequate supply of quality Online Leads
Our Solution (Branding)
• Social Media – Facebook, Twitter & Google+
• Google banner Ads on selected websites
• SEO
• Content Marketing
Our Solution (Sales)
• Google Search campaign
• Facebook Web Conversion campaign
• Facebook Lead Generation campaign
Key Outcome
• Total Spent: Rs.3,94,786.15
• Total Leads: 810
• Cost per Lead: Rs.487.40
Projects
• Calcutta Riverside
www.indusnet.co.in / [email protected]
AD CREATIVES
Facebook posts Facebook Ad CreativeGoogle Display Banner Ads
www.indusnet.co.in / [email protected]
TIMESTAMP : APRIL 2017 - TILL DATE
www.indusnet.co.in / [email protected]
A name of trust in Real Estate, BGA and its sister concerns have
changed the Impossible into Possible by delivering homes within an
unbelievable price range - Rs 1 – 2 lakhs. With so many successful
projects to its credit, BGA has proved themselves to be the champions
of MIG (Mid Income Group) and LIG (Low Income Group) housing.
Solution provided
• Website design
• Integrated digital marketing
www.indusnet.co.in / [email protected]
Features
• Prototype preparation
• PSD mock-up designing
• Markup coding
• WordPress integration as CMS
• Login/Registration
• Online Flat booking
• User-friendly UI and UX
WEBSITE DESIGN
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• No digital presence as such
• Very basic Facebook page with hardly any digital
brand recall/audience reach
• Zero Search Engine Visibility
• Very low traffic to website
Our Solution Metrics
• Optimized and targeted Adverts
• Effective internet branding with the help of
SMM & Display Ads
• Advanced SEO solutions for improving traffic
to website and rank on search engines
Key Outcome
• Generating business leads at a cost as low as INR 250
• Excellent organic enquiry on Social Media
• Generating considerable number of leads from Facebook
• Ranking high on search engines with all time best traffic flow to the
website
www.indusnet.co.in / [email protected]
TIMESTAMP : Mar 2016 - June 2016& Nov 2016 - May 2017
www.indusnet.co.in / [email protected]
Established in 1995 as a part of the INR 90,000 crore financial giant
Shriram Group, Shriram Properties has an extensive presence across
South India, with a diverse portfolio that consists of over 20 million sq. ft.
of built-up space in Kolkata, Bengaluru, Chennai, Vizag and other regions.
Solution provided
• Integrated digital marketing
www.indusnet.co.in / [email protected]
INTEGRATED DIGITAL MARKETING
Challenges
• Limited Online Exposure and Branding
• Inadequate supply of quality Online Leads
• Website wasn’t optimized
Our Solution (Branding)
• Social Media – Facebook, Twitter & Google+
• Google banner Ads on selected websites
• SEO
• Content Marketing
Our Solution (Sales)
• Google Search campaign
• Facebook Web Conversion campaign
• Facebook Lead Generation campaign
Key Outcome
• Total Spent: Rs.44,97,030
• Total Leads: 9,440
• Cost per Lead: Rs.476
Projects
• Shriram Grand City (Kolkata), Shriram Greenfield and Shriram
Chirping Woods (Bengaluru)
www.indusnet.co.in / [email protected]
AD CREATIVES
Facebook posts Facebook Ad CreativeGoogle Display Banner Ads
www.indusnet.co.in / [email protected]
PROJECTS SNAPSHOT
Thank you!Let’s get you Online
www.indusnet.co.in - [email protected]