NAILED IT!
J U H O PA A S O N E N , U X L E A D
RADICAL AGILITY 101
MEMES!
THE CRYSTAL BALL OF EPICNESS
a p p r. 3,0B NET SALES 2015
a p p r. 1 1 K EMPLOYEES
IN EUROPE
a p p r. 5 K EMPLOYEES
IN BERLIN
o v e r 1 3 0 0 EMPLOYEES ZALANDO TECH
o v e r 5 5 0 0 EMPLOYEES
FULFILMENT CENTERS
290M SQUARE M
OF LOGISTICS SPACE
21,5M APP DOWNLOADS
a p p r. 1 6 0 M
SITE VISISTS PER MO. NUMBER UPDATED
QUARTERLY
appr. 19M ACTIVE CUSTOMERS
n. 65% OF SITE IMPRESSIONS
THROUGH MOBILE
D E L I V E R I N G A M A Z I N G P R O D U C T S
E F F I C I E N T LY AT S C A L E , A N D F E E L I N G
G R E AT A B O U T I T
PURPOSE
AUTONOMY
MASTERY
UX?
PRODUCTUX TEAMS
DESIGNLEADER-
SHIP TEAM
RESEARCH
INTERACTIONDESIGNERS
PRODUCTUX LEADS
VISUALUI DESIGNERS
UXRESEARCHERS
ALL UXLEADS
PURPOSE IN UX
AUTONOMY IN UX
MASTERY IN UX
THE UX LEADS HELP WITH INDIVIDUAL TOURS OF
MASTERY & GENERAL MATTERS.
THE UX GUILD TAKES US FORWARD AS A PRACTICE.
I ’ M N O T G O N N A B O R E Y O U W I T H T O O L S , B E C A U S E T H E Y A R E P R E T T Y T Y P I C A L .
THE INTERESTING STUFF
I DIDN’T WANT TO USE THE OLD MVP PICTURE WITH THE CAR, SKATEBOARD, BIKE ETC,
SO HERE’S A RANDOM CAT INSTEAD.
FORM A HYPOTHESIS.
SHIP IT! ! !
LEARN FROM IT.
VALIDATE ALL THE THINGS!
W E B E L I E V E I N M O D E S , S U C H A S I N S P I R AT I O N …
… E X P L O R AT I O N …
… A N D H U N T.
D ATA I S E V E RY T H I N G .
T H E T R A N S F O R M AT I O N O F H U N T I N G
S O C I A L E V E RY T H I N G
F R O M B E I N G I N S P I R E D T O B E C O M I N G A N I N S P I R AT I O N
A N D F R O M B E I N G A N I N S P I R AT I O N T O B E C O M I N G A C R E AT O R
@ E D I O O T T I