Purdue UniversityUniversity of Nizhny Novgorod
EURECA Partnership
Nathalie Duval-CouetilDirector, Certificate in Entrepreneurship and InnovationAssoc. Professor, Technology Leadership & Innovation
Mike CassidyEntrepreneurship Lecturer
President, Fortress Strategy Group
University Mission and History
• Discovery that expands the realm of knowledge.
• Learning through dissemination of knowledge.
• Engagement through exchange of knowledge
The mission of Purdue University is to serve the citizens of Indiana, the US, and the world through:
Founded in 1869
Purdue University - Facts• Main campus, West
Lafayette, Indiana- 40,000 students- 31,000
undergraduate- 9,000 graduate- 2,680 faculty
• University System- 4400 Faculty, - 75,000 Students
• Research ― $600M
10 Colleges
Agriculture Education Engineering Health Sciences Liberal Arts Management Pharmacy
Science Technology Veterinary Medicine
Why Purdue?• Top ranked programs in engineering,
science and business• Interdisciplinary research park
focused on collaboration and commercialization
• Largest multidisciplinary entrepreneurship education program in the country
• “Land grant” university focused on being an engine of economic development for the region
• Bioscience• Nanotechnology• Oncological Sciences• Healthcare
Engineering• Environmental
Sciences• Learning• Entrepreneurship
Interdisciplinary Research Centers
Purpose Interdisciplinary research and entrepreneurship education
Technology park and incubation for start-up companies
Founded 2001 1961
Location On-Campus Off-campus US 52 Highway
# People 1000 faculty members 3100 employees
# Buildings 5 51
# Companies/Centers 8 Centers 160 Companies
Area 40 acres 725 acres
Research, Commercialization & Incubation
New Presidential Initiative - 2013• Ideation• Market assessment• Grant writing• Prototyping• Legal assistance• Funding
PURDUE FOUNDRY“FRONT DOOR”
for commercialization of Purdue Innovation
New Purdue President , Mitch Daniels former Governor of Indiana
Burton D. MorganCenter for
Entrepreneurship
Academic ProgramsCertificate in Entrepreneurship and InnovationTechnology Realization ProgramStudent Managed Venture FundPost-doctoral Entrepreneurship ProgramInterns for Indiana
CompetitionsBurton Morgan Business Plan CompetitionLife Sciences CompetitionElevator Pitch Competition
Faculty ResourcesEntrepreneurial Leadership AcademyWorkshops and seminars
Regional EcosystemPurdue Center for Regional DevelopmentSmall Business Development Center (SBDC)
Certificate in Entrepreneurship and Innovation
• Undergraduates in all majors
• 5 courses – similar to a minor
• Over 500 students in 2 introductory courses
• Taught by experienced entrepreneurs
• Largest campus-wide program at Purdue
• Largest multidisciplinary program in the country
Inspiration - Education - Application
Overarching Objectives
• Provide students with the knowledge and tools required to assess new venture opportunities
• Develop leadership and communication skills necessary to advocate for these enterprises
• Make entrepreneurship an “accessible” career choice for students - now or in the future
Discipline-specific
expertise
Entrepreneurship Education
Turbo to educational
experience and career
Interdisciplinary Entrepreneurship Education
Calendar Year
Certificate in Entrepreneurship and Innovation
2005 2006 2007 2008 2009 2010 2011 2012 2013
41
450
915
1544
2172
2800
3410
4038
4656
3 59 173329
546812
11181444
Enrollment Recipients
Approximately 1500 students in pipeline
Real-world focus: CapstonesENTR Capstone: Co-led by practicing entrepreneur or venture capitalist
• Scott Jones, Boston Technology, Gracenote, ChaCha• Don Aquilano, Blue Chip Venture Company• Eric Davis, Kylin Therapeutics, In-vivo Ventures• Chad Barden, Quadraspec, In-vivo Ventures• Dennis Barket, Griffin Analytical/Icx• Chris Beltran and Paroon Chadha, Passageways• David Castor, Alerding Castor Hewitt• Andy Clark, VP Right on Interactive
New Capstone: Consulting for Emerging Enterprises
New Capstone Course: Consulting For Emerging
EnterprisesStudents learn about the profession of consulting while working on entrepreneurial projects for local businesses and entrepreneurs
Piloted in Spring 2013
Global Entrepreneurship and Innovation
Beijing and Hong Kong – May 2011-2013Beijing and Shanghai – May 2009-2010
Beijing – May 2008South Korea – May 2007
Women and Leadership Course
Majors represented:• Management• Communications • Nuclear Engineering • Photo & Related Media • Selling & Sales • Public Relations & Rhetorical Advocacy • Computer Science • Agricultural Economics • Elementary Education • Chemical Engineering • Political Science • Retail Management • Industrial Engineering • Behavioral Neuroscience Psychology
Launched by the Certificate Program and adopted by the Dept. of Communication
Encouraging the involvement of women in
entrepreneurship
Outcomes
ENTR courses improved my… Among graduates…
• 23% report they are involved in a venture of some kind
• 81% are likely to be involved in a startup in the future
• 96% believe the skills and knowledge gained will be useful in their future careers
Source: Exit survey n=556 (through Spring 2012)
Agree or Strongly Agree
Analytical Skills 81%
Communication Skills 87%
Presentation Skills 88%
Ability to evaluate ideas 94%
Confidence that I can be an entrepreneur 90%
Entrepreneurship Competitions
Elevator Pitch BDMCE Business Plan
National – Think Chicago
International – Hong Kong Polytech
Resources for grad students and faculty
Master’s levelENTR 50000 & 50100
Seminar in Technology Realization TopicsMaster’s, PhD, postdoc and facultyABE 69100
Life as a Faculty Entrepreneur: Discovery, DEntrepreneurial Leadership Academy
Resources and networking for faculty with entrepreneurial interests
EURECA 1 Work Plan and Accomplishments• Year 1 - Understanding
– Vision of objectives and goals– Interdisciplinary possibilities and benefits– Resources required – Infrastructure required – Regional resources– Educational challenges – Student experiences
• Year 2 – Execution– Faculty and student involvement and training– Development of course syllabi– Launch of a student entrepreneurship
competition - InnoBusiness– Dissemination of knowledge and experience
• Visits by UNN faculty and students to Purdue for training and awareness
• Visits by Purdue faculty to UNN for needs assessment and information dissemination
Purdue’s EURECA Outcomes• Contributes to Purdue University’s strategic
goal “Meeting Global Challenges”• New models for entrepreneurial training
– Retain spirit but adapt to cultural and environmental factors
• New opportunities for collaboration with Russian partners– Entrepreneurship and research
What we’ve learned…• Interdisciplinary collaboration is valuable• Need to highlight successes• Requires institutional support• Flexibility – things change
Inspiration Education Application
Raises awareness“De-risks”
Saves time and resourcesBetter outcomes
Thank You