Pulling It All Together
Mary Kruse MS President
HealthSource Solutions Minneapolis, MN
Lets start at the very Beginning…
Expectations: Leadership Employees
Goals and Outcomes
What Do You Want to Achieve?
• Cost driver • Productive work force • Healthy workplace • Participation • Conscientious consumers • Engagement • Great place to work
Match goals with metrics
• 2013 Solid communication plan and notable brand identification – Metric: Employees recognize brand when surveyed and are aware of
programs • 2013 A program that drives engagement – Metric: Track program participation; program satisfaction; behavior change • 2013 A sustainable Committee charter – Metric: Charter is developed; amount of committee involvement; number
who committee who rotate off • 2014 Move to a tobacco free campus – Complete by June 30 2014. Offer cessation classes – 25% of tobacco users to
attend. • 2015 Measurable results in health status – Metric: HRA comparison data from 2009, 2010 and 2012 and risk improvement
What resources will the
company commit and invest?
Resources
People
Time
Money
Space
Energy
Support
Who should take part?
• Upper management • HR/ Benefits • Training and development • Vested interested in health • Front line supervisor
• Communications/marketing • Representatives from all
shifts • Individuals with a passion for
wellness
Leadership
Front line
Field Office Plant Sites
Committee Retention
• Publicize members’ names • Formally recognize at least once a year • Listen to ideas and feedback • Make the committee fun and rewarding
Have you established an infrastructure?
Infrastructure
Why Vision/Mission Statements?
• Programs tied to corporate missions sustain the test of time
• Provides purpose and meaning • Builds a foundation from which to grow
Branding the Program
• Name and logo provide immediate recognition
• Conveys value of the program • Tag lines are ways to add depth and
connection
Annual and Strategic
Planning
Awareness Programs
High visibility and promotion
• Displays • Seminars • E-mail Series • Newsletter • Special events
Population-based Programs
Facilitate behavior change • Campaigns • Web based programs • Classes/courses
Behavior Change Campaigns
• Low cost way to engage a large portion of your population • Serves as a catalyst for behavior change • Reach all areas of population • Creates sense of accountability and support • Creates high visibility • Impacts culture • They’re FUN!
Classes
Life Balance Yoga, Tai Chi, Qigong
Social Salsa dancing, ball room
Fitness Classes Step, boot camp, Wii
Strength Women on Weights, quick workout
Environment/Culture
Nurturing a supportive culture
• Tobacco cessation • Vending, cafeteria, catering • Lactation rooms, bicycles in business • B-ball hoop, marked walking
routes, bike racks • Wii, ping-pong, video library
Targeted Programs
Condition Specific Blood pressure Physical Inactivity Back
Classes Weight loss Diabetes Tobacco cessation
Coaching Phone based Personal trainers Web-based
Engage high risk employees
Application Deadline is May 15, 2013!
More information:
call Carolyn Peterson 763-287-0747
Relapse Prevention
Regular Communication – Reminder systems – Social marketing – Quarterly “hello”
Mini Programs – Step-checks – Park and walk – Stair use campaigns – Seminars
Support, renew, maintain
Relapse Prevention
Support Groups – Walking/ running clubs – Walking meetings – Exercise video exchange – Chronic conditions (tai chi)
Special events – Walk Wednesdays – Community – National Employee Health and Fitness day – Bike to work
• Participation • Satisfaction • Behavior change
• Pre-post programs • Repeat baseline survey • Repeat HRA
• Testimonials • Data Management
• Scorecard of year-end results
Evaluation
Pulling it all together!
Goals A program that drives engagement Committee
3 R’s
Branding Vision Name Logo
Metrics Participation; satisfaction; behavior change
Planning Year at a glance
A Successful Program…
Sustains the test of time because: • There is a strategic direction • There are goals and outcomes identified • It reaches the entire population • It becomes part of the culture • It is built on a best practice model • It produces measurable outcomes
A Successful Program…
Achieves sustainability by… • Connecting to the vision/mission/goals of
the organization • Enlisting management support • Integrating with other divisions vested in
health improvement • Actively involving employees in the planning
and implementation process
A Successful Program…
Implements… • A strong communication plan • Strategic efforts to transform the culture and
environment • Multiple venues for learning and supporting
change • Practices to share outcomes/successes with management and employees
• And is…