PUBLIC SPEAKING Gent, 04.02.2016PhD Introduction Day, UGentMaximilian Friedle
AGENDA WHY The three laws Logos - Reasoning Ethos - Credibility Pathos - Connection Dare to act
– 05 min – 15 min
– 05 min
WHY
WHY There are about 300 million powerpoint users in the world! They do 30 million presentations each day! About 1 million presentations happen right now! 50% of them are unbearable!
This makes up for about 5 life-times wasted each day!
INFORMATION
INFORMATION
COMMUNICATION
Speake
r
Audienc
e
Information
COMMUNICATION
Speaker
Audience
Information
WHAT MAKES A GOOD TALK?
Interesting
Easy to follow
Understandable
Relevant
Inspiring
Motivating
FunEngaging
0 5 10 15 20 25 300
50
100
150
200
250
Average Talk My Talk
Presentation Time / min
Peop
le li
sten
ing
/ -MY GOAL
THE THREE LAWS Aristotle
Pathos
Ethos
Logos
THE THREE LAWS
Logos – The audience must be able to follow the reasoning!
Ethos – The speaker must be credible!
Pathos – The speaker must connect to the audience!
LOGOS Follow the reasoning
LOGOSWorst Case Best Case
CHARACTERISTICSUnderstandable Real for the audience
TELL ONE STORYCharacteristics
Clear Storyline Quickly understandable design You know your stuff! You tell them three times!
Your slides are not your data graveyard!
ETHOS Credibility of the speaker
ETHOSBest Case … Case
CHARACTERISTICSTrust Reputation
WHAT TO DOBuilding reputation
Leading by example Establishing expertise Networking
Be a role model!
PATHOS Connection to audience
PATHOSReal Connection Distanced Position
CHARACTERISTICSEmotional Awareness Emotional Regulation
WHAT TO DOFind Common Cause Build Rapport
WHAT TO DOBuilding connection
Care! Know your impact Read the signs
First understand, then be understood!
SUMMARY Structure of the speech
Credibility of the speaker
Connection to the audience
Pathos
Ethos
Logos
DARE TO ACT Durf Denken
THANKS FOR YOUR TIME!
RESOURCES Aristotle – Rhetoric Simon Sinek – Start with why Alexei Kapterev – Death by Powerpoint pixabay.com
Find more information on: www.friedle.training
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