Breaking Down Myths and Empowering Everyday OpportunitiesUse of Social Media (and Technologies), Everyday & in Crisis
Presented by Heather BlanchardChief Evangelist, Co-FounderCrisisCommons
February 25, 2011Atlanta, Georgia
CrisisCamp Haiti• Call to action; global
footprint
• Low barrier to entry; replicable
• 65 events, 8 countries, 30 cities
• 2,300+ highly skilled volunteers
• Focus on mapping, missing persons, language and search
Columbia
United Kingdom
Canada
France
Myths
•Social Media is a PIO Responsibility
•You Can’t Trust the Public
•If it’s not “verified” data, it can’t be used
What You Can Expect
•Connectivity
•Information Overload (i.e. lack of filters)
•Maps, maps & maps
•Shortcodes
•The “Unaffiliated” - New Actors, Diaspora
•iReporting
Source Your Crowd
•Trusted Agencies
•Affiliated Agencies
•Public
Everyday Opportunities“You have to be in it to win it.”
•Public Events (Concerts, Sporting Events)
•Friday Rush Hour
•Potholes
•Community Programs for Open Data
Building Capacity
•Affiliate the Unaffiliated
•Resource Mapping
•Dialogue, Immersion - Connect the dots
Learning From NASA
•Being friends with the public
•Give access to the evangelists
•Be human, be relevant, be there
•Proactive, proactive, proactive
•Data, data, data
Heather BlanchardCo Founder, CrisisCommonswww.crisiscommons.org
Friend me on FBTwitter/Skype: @[email protected]