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A Project Report on Proposed Two Year FullTime M.B.A Program in Agribusiness
Management
Indian Institute of Information Technology
Allahabad
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Table of Content
Sl. No Topic Page No
1 IIITA and Conceiving the MBA (AGB) Program 3-4
2 MBA (Agribusiness Management) Course Structure 5-42
4 Admission criteria and number of seat 43-44
5 Infrastructure requirement 45-46
6 Career Option for Students 47-49
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IIITA and Conceiving the MBA (AGB) Program
Indian Institute of Information Technology Allahabad, established by Ministry of HRD, Govt. of India as a
canter of excellence in Information Technology. It is one of the pioneer institutes in the field of Information
Technology and allied sciences .Apart from its regular educational program & research it has in parallel
taken various societal programmes to develop and train manpower in other allied discipline with a touch of
information technology knowledge that add effectiveness efficiency and increased productivity. Adding a
feather to its cap , IIITA proposes to start a two year full time MBA program in agribusiness management.
Agriculture plays a prevailing part in the economic development of India. Consequently, the rising
necessitate for specialized manpower to execute various functions in and around the agricultural sector has
evoked the significance of agribusiness expansion and agribusiness management courses. Agribusiness
encompasses multifaceted system of input sector, production sector, processing & manufacturing sector and
transport & marketing sector. It is dependent upon the melodious connection with diverse segments of the
society. The process of developing this melodious connection between agribusiness farms and various
interest groups begins by acknowledging the existence of the responsibilities of managers. These
responsibilities are towards consumers, suppliers, distributors, workers, financiers, government and the
society.
Mission: Prepare train techno-managerial people for the effective development of Indian agricultural
economy and guide the various workforce in and around the agriculture and allied sector for their
empowerment and financial stability.
Vision: To be one of the best Agribusiness Management Institute for the development of nation and
improving innovative ICT application in the field of agriculture.
Objective of the Program:
To prepare agri-business leaders, entrepreneurs and intrapreneurs with a vision, competence and appropriate
attitudes for promoting agri-business and agro based Industry. The basic aim of the MBA in Agribusiness
Management is to develop young energetic people into proficient professional managers for the agriculture,
food processing, rural, and allied sectors. The curriculum caters to the requirements of organizations serving
these sectors, equally household and global. The programme will fabricate sensitivity to the household and
global market needs and cover the complete value chain.
The course exclusively attempts to:
Provide students with requisite knowledge, skills, and attitudes for managerial decision-makingand implementation in agricultural and allied sector.
Promote entrepreneurial character in students to initiate and start own Agri-enterprise firm.
Nurture the skill to become a rural developer.
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Uniqueness of the Program:
Apart from various managerial skills required by the agricultural industry, this course gives a special
emphasis for the application of modern ICT tools for the development of agricultural sector. Due stress also
given for the development of entrepreneurial ability and venture capital management along with the fullest
support to take initiatives to start new business. Prepare good human for nation development with
knowledge and necessary requirements of rural development and self-help group formation is another
motivation behind the curriculum.
Specialisations to be opted (any one)
M.B.A Pro ram in A ribusiness
1st
Year Course
DIPLOMA
Rural Marketing
2nd
Year Course
Agri- Farm & Soil Management
Seed & Plant Breeding Management
Food Nutrition, Processing & Public Policy
Animal Husbandry & Live stock
MBA Degree
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MBA (Agribusiness Management) Course Structure
First Semester
Sl
No.
Subject Credit Hours Total
Credit
HourLecture Laboratory Sectional
1 Principles and Practice of Agri-Management 3 0 0 32 Econometric for Agribusiness 3 0 0 3
3 Managerial Communication for Agribusiness 0 2 0 2
4 ICT in Agribusiness & Agro Informatics 3 0 0 3
5 Quantitative Methods & Research Methodology 3 1 0 4
6 Field Work 5 5
12 3 0 20
Second Semester
SlNo. Subject Credit Hours TotalCredit
HourLecture Laboratory Seasonal
1 Project Planning & Management 3 0 0 3
2 Financial Management in Agribusiness 3 0 0 2
3 Government, Business & International BusinessEnvironment
3 0 0 2
4 Soil, Water and energy Management 3 0 0 2
5 Rural Development and Rural Marketing 3 0 0 3
6 Field Work 5 5
15 0 0 20
*Field visits to agribusinesses, farmers groups, agricultural cooperatives, small and medium-scale
contract farms, food processing and preservation group, to have first-hand experience of various
aspects of agribusiness development opportunities and operations.
After the completion of 1st
year course the students have the following options:
1. Opt out of the course and receive a Diploma Certificate for the one year course done.2. Continue with the 2nd year course structure and thereby get a Masters degree after the completion of
both the year.
3. During the 2nd year the student would get an option to further pursue their studies according to their areaof interest. The specialised fields to choose from encompass the following areas:
a) Food Nutrition ,Processing and Public Policyb) Seed & Plant Breeding Management (including Ayurvedic)c) Rural Marketingd) Agri Farm & Soil management ( Organic Farming)e) Animal Husbandry & Live stock ( Dairy)
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Syllabus for the 1st
Semester Papers
Principles and Practice of Agri-Management
Concept of Management: Its nature, scope and purpose. Managing Science or Art. Management Vs
Administration, Skills of a Manager. Organisation and its pervasiveness. Reasons for organizations.
Significance of Goals in Organisations.
Evolution of Management Thought: Scientific Management. Frederick W.Taylor. Contributions and
Limitations of Scientific Management Theory. Classical Organisation Theory. Contributions and
Limitations of Classical Organisation Theory. Henry Fayols Principles of Management, Human Relations
Movement: The Hawthorne Experiments. Concept of System and Systems Approach. Organisations as
Socio-technical systems. The contingency approach to Management.
Organisation Structure: Formal and Informal organisations. Forms of formal organisation structures. Line
and staff organisation. Functional Organisation. Product/Market Organisation. Project organisation and
Matrix organisation. Benefits and Cost of Informal Organisations.
Decision-Making: Phases of Decision-Making. Problem Discovery. Problem Definition. Goal Setting.
Developing Alternatives, Evaluating alternative and Making choices, Nature of Managerial Decision-
making. Certainty, Risk and Uncertainty. Rationality, Behavioural and Emotional Barriers to Decision-
Making. Dealing with barriers to Decision-Making. Group as Decision- maker. Individual Vs. Group
Decision-making.
Management ProcessFunctions and Principles- Plans and Decision Making. Basic Steps in Planning.
Operational Plans. Single use Plans. (Policies, Strategies) and standing plans (Projects, Programmes,
Budgets). Forecasting.
Organizing: Division of work. Job Specialization. Span of Management Organisation Chart. Coordination.
Approaches to achieving effective coordination. Selecting the appropriate coordination mechanism.
Delegating and Decentralisation. Concept and significance of delegation. Delegation, Authority,
Accountability and Responsibility. Classical guidelines for delegation and its limitations. Effective
Delegation. Factors influencing Decentralisation. Centralisation Vs. Decentralisation.
Staffing- Need, scope and importance, Manpower planning, recruitment, selection , placement and
induction.
Directing- Leadership vs Managership, Leadership skills, Leadership Styles, Adopting and choosing aleadership style.
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Communication-Importance of Communication. The Communication Process - Channels of
Communications. Formal and Informal barriers to Effective Communication. Overcoming Barriers to
interpersonal communication. Communication in Organisation. Factors influencing organisation
communications. Communication network within the organizations: Vertical, horizontal, diagonal and
informal. Overcoming organisational barriers to communication.
Controlling : The meaning of control. Steps in Control Process. Importance of Control. Types of Control
Methods. Sources of Control. Design of the Control Process. Characteristics of effective Control System.
Values in Management: Transnational environment and perspectives of business. Quality of work life
(QWL). Japanese Management Techniques. Search for Excellence. Human Values In Management: Indian
perspectives. Values for Managers. Ethical dilemma In Management. Self-development and lessons from
Ancient Indian Traditions.
Each section is to be followed by case study.
Reference Books
1. Management : A Global PerspectiveWiehrich and Koontz , TMH2. Management: Stoner ,Freeman and Gilberth, Printice Hall of India3. Management Text and Cases, R. Satya Raju and A. Partthasarathy, PHI
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Econometric for Agribusiness
Nature and Scope of Economics: Micro Economics and Macro Economics. Managerial Economics and its
relevance in business decisions. Fundamental Principles of Managerial Economics - Incremental Principle,
Marginal Principle, Opportunity Cost Principle, Discounting Principle, Concept of Time Perspective. Equi-
Marginal Principle.
Demand Analysis and Demand Forecasting: Theory of Demand. Types of Demand and their
characteristics. Utility Analysis. Cardinal Utility and Ordinal Utility. Elasticity of Demand and its
measurement. Price Elasticity. Income Elasticity. Arc Elasticity. Cross Elasticity and Advertising Elasticity.
Estimation of Revenue. Average Revenue. Marginal Revenue and Elasticity of Demand. Techniques of
Demand Forecasting.
Indifference Curve Analysis: Concept and Properties of Indifference Curves. Income Effect. Substitution
Effect and Price Effect. Income Consumption Curve and Price Consumption Curve. Derivation of Demand
Curve. Superiority of Indifference Curve Analysis over Utility Analysis.
Cost Analysis: Concept of Cost and Cost Classification. Accounting Cost and Economic Cost. Law of
Variable proportions - Increasing, Decreasing and Constant Returns. Cost output relationship in the short-
run. Cost output relationship in the Long-run, Production Functions. ISO-Cost Curves and their significance
in cost analysis. Economies of Scale. Least Cost Combination Concept.
Market Structure and Product Pricing: Perfect and Imperfect Market Structures. Conditions of Perfect
Competition. Price of a Product under demand and supply forces. Equilibrium Price. Price behaviour and
time element. Market Price and Normal Price. Pricing under Perfect Competition. Prices under short-run
and Long-run. Pricing under Monopoly and Monopolistic Competition. Pricing under Oligopoly. Kinked
Demand Curve. Discriminating Prices.
Factor Pricing: Pricing of labour as a factor of production. Marginal productivity theory of factor pricing.
Profit Analysis and profit Forecasting: Concept of Profit. Accounting Profit and Economic profit.
Theories of Profit. Dynamic Theory of Profit. Risk and Uncertainty-Bearing Theory of Profit. Innovation
Theory of Profit. Profit Forecasting and Management of Profit. Profit Standards and the problems relating
to Profit Maximization.
National Income: Definition of national income. Product and money flows. Measurement of National
Income Net output or value method. Factor Income method. Expenditure method. Choice of Methods.
Growth and composition of Indias National Income.
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Managerial Communication for Agribusiness
Module 1
Understanding the need of Communication Skills for Agribusiness Managers and the importance of
effective communication through different social/workrelated situations and roleplay activities,
recognizing the barriers through case studies related to organizational communication Role plays to
understand nonverbal communication and activities to identify effective use of body language,
paralanguage and spatial communication.
Module 2
Phonemic transcription using IPA symbols.
Transcription of words and short sentences in normal English orthography (writing) into their IPAequivalents ;
Transcription of words presented orally ; Conversion of words presented through IPA symbols into normal orthography Syllable division and stress marking (in words presented in IPA form)
Listening exercises
Listening with a focus on pronunciation (eartraining) : segmental sounds, stress, weak forms,intonation
Listening for meaning (oral comprehension) : listening to talks, lectures, conversations,discussions, jokes, riddles etc.
Speaking exercises
Pronunciation practice (for accent neutralization), particularly of problem sounds, in isolated wordsas well as sentences
Practicing word stress, rhythm in sentences, weak forms, intonation Reading aloud of dialogues, poems, excerpts from plays, speeches etc. for practice in pronunciation Speaking briefly on topics of interest ; taking part in debates and group discussions
Reading exercises
Reading and comprehension of the texts supported by suitable exercises Use of Dictionary
Note making after reading a text, showing the main idea and supporting ideas and the relationshipsbetween them
Writing exercises
Practice in writing paragraphs, short essays and summaries
Module 3
Developing correctness in speech as well as writing Practice exercises on the common grammatical errors, Remedial measures to focus on correct use of English verbs, Tense , Aspect, Voice, Negation,
Interrogation , Concord, Phrasal verbs, Parallel structure, Pronouns and Modifiers
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Quantitative Methods & Research Methodology
1. Basic StatisticsCollection and Presentation of Business Data, Measures of Central Tendency, Measures of
Dispersion, Skewness and Kurtosis, Descriptive Statistics.
2. Probability and DistributionsBasic Set Theory, Sample Space, Laws of Probability, Random Variables, Probability functions,
Binomial, Poission and Normal probability distributions and its applications.
3. Sampling Estimation and TestsPurpose and principles of sampling, different sampling methods, Central Limit Theorem, Sample
and Sampling distributions, Point and interval Estimations, Hypothesis Testing, Type I and Type II
Errors, Analysis of variance, one tailed and two tailed tests, test of significance, Chi Square and t-
tests.
4. Correlation and RegressionTypes of correlation, coefficient of correlation and its interpretation, scatter diagram, Simple
regression Line and their interpretation, properties of regression Co-efficient, Standard error
estimate, Rank correlation( With and without ties).
5. Time Series and ForecastingComponent of Time series, trend analysis, measurement of seasonal variation, cyclic and irregular
variations, various techniques of forecasting- exponential smoothing, forecasting through
regression.
6. Index Methods and their applicationDefined index number, types of index number, characteristics and uses of index numbers, methods
for construction of price index numbers, unweighted price Index, Weighted price index numbers,
quantity or volume index numbers, tests of accuracy of Index numbers, Chain index numbers, base
shifting and deflation of index numbers, consumer price Index.
7. Business researchConcept, nature, scope, need and managerial value of business research; components of theory-
definitions, concepts, constructs, variables, hypothesis, process of research and structure of research
proposal; significance of research.
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8. Research designconcept and types - exploratory, descriptive and experimental; sampling designtechniques, factors
influencing sample size; attitude measurement; measurement; measurement scales-types and
construction of scales and reliability and validity aspects in measurement.
9. Methods of data collectionQuestionnaire/schedule; questionnaire designing, interview and observational methods; data
analysis and interpretation, editing, coding, content analysis and tabulation; hypothesis testing an
overview of parametric and non-parametric tests (analysis of variance, Wilcoxon test, Rank test,
MannWhitney test, KruskalWallis H-test).
10.Multivariate analysisAn overview of dependence and interdependence methods (multiple regression, discriminate
analysis, conjoint analysis, factor analysis, cluster analysis); research report; ingredients and
constructions of research reportprocedure of preparation of reference and bibliography.
References
1. Business Statistics, J.K.Sharma, Pearson Education.2. Quantitative Techniques, C.R.Kothari, Vikas Publication.3. Quantitative Techniques for Managerial Decission, L.C,Jhamb, Everest Publication.4. Quantitative Techniques, D.M.Mithani, Himalaya5. Fundamental of Statistics, S.C.Gupta, Himalaya6. Business Research Methods, Zikmund, Millian , Thomson Learning, Bombay.7. Business Research Methods, Cooper, Donald and Schindler, Tata McGraw Hills.8. Mehtods in Research Methods, Geode & Paul , Tata McGraw Hills.9. Research Methodology. Kothari, C.R. Kothari.
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Syllabus for the Second Semester Papers
Project Planning & Management
Objective: The course has been designed to create an awareness of the need for systematic management of
projects. This application-oriented course provides the skill in executing various projects, starting from
project identification till project termination.
Topics
1. An Overview and Key Concepts of Project Management
2. Project Feasibility Studies
Project Identification Market and Demand Analysis Technical Analysis Project Cost Estimate Financial Appraisal of Single Projects Financial Appraisal of Multiple Projects
3. Human Aspects in Project Management
Project Organisation Project Leadership Motivation in Project Management Communication in the Project Environment Conflict in Project Management Project Scheduling with PERT/CPM Time-Cost Trade-Off and Crashing of Projects
6. Application of Project Management Softwares
7. Contract Management
8. Project Cost Control (PERT/Cost)
9. Resource Scheduling and Resource Levelling
10. Risk Analysis in Project Management
11. Project Audit and Project Termination
12. Project Control
13. Case Studies on Project Management
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Financial Management in Agribusiness
1. IntroductionIntroduction to financial management, objective of financial management, nature and definition,
scope of financial management.
2. Financial statement analysisFinancial analysis planning and control, sources and applications of fund (Fund flow statement),
cash flow statement, concept of annual report-Overview, Ratio analysis.
3. Working Capital Management Working Capital Management-Concept of Working Capital, Concept of operating cycle,
computation of operating cycle, concept of gross working capital and net working capital,
estimation of working capital equipment, working capital financing policies.
Cash Management- Cash planning, Management of receipts and disbursements, optimum cashbalance, management of surplus and deficit.
Receivable Management- Determination and analysis of credit policies. Inventory management-EOQ and reorder level.
4. Investment DecisionCapital Budgeting decisions- Introduction and meaning, concept of time value of money, project
evaluation techniques, techniques of ranking projects, replacement decisions, risk analysis in capital
budgeting.
5. Theory of Capital StructureCapital structure-Introduction, meaning of capital structure, major consideration in capital structure
planning, capital structure theories.
6. Cost of Capital and Capital Structure PlanningCost of capital- Introduction and meaning, measurement of cost of capital (cost of equity, cost of
preference, cost of debt), weighted average cost of capital, risk and cost of capital.
7. Leverage and its implementation in Financial ManagementLeverage- Introduction and meaning, Operating leverage , financial leverage and combined leverage,
impact of a financial decision on EPS, EBIT-EPS analysis.
8. Dividend Decision and Value of a FirmDividend policy-Introduction, stock and cash dividend, consideration of dividend policy
determination, Walters model, Gordons model, MM Hypothesis.
References
1. Financial Management-Theory and Practice, Prasanna Chandra, TMH.2. Financial Management-Text and Cases, Khan and Jain, TMH.3. Financial Management, I.M.Pandey, Vikas Publication
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Government, Business & International Business Environment
Unit1: Core concepts, public control of business- historical dimensions, Business and Government and its
interface with other management modules, interrelationship between business and Government, roles of
Government in connection with business in a national context.
Unit 2: Constitutional framework of Government control business- Preambles of Indian Constitutions,
Directive Principles, Fundamental Rights, Centre- state division of legislative powers, balance between
rights on one hand and Government control of business on the other, connected writs and benchmark
judicial decisions.
Unit 3: Economic Environment of business- Overview of Economic, organization involved in
management of economy like Ministry of Finance, planning commission and five year plans, RBI, SEBI.
Unit 4: Political Environment: Major constitute of political Environment, role of politics/legislature ineconomic development of the country, politics/legislature bureaucracy and Bureaucracy vs. Public
administration.
Unit 5: Legal Environment: Constitution of Legal environment, various industrial and commercial laws,
Factories act, Industrial disputes act, minimum wage act, consumer protection act and FEMA, MRTP,
Pollution control act and environmental protection act.
Unit 6: Foreign direct investment and collaboration: role and impact of FDI in national economic
development, remittances and capital repatriation, Government policy under WTO regime.
Unit 7: Governments role and regulation in industrial development, fiscal and monetary policies,
industrial policy and industrial licensing.
Unit 8: Government policy and SSIs development measures for SSI promotion, fiscal conssession,
infrastructural support, sickness in small-scale sectors and remedial measures.
Unit 9: New economic policy environment in India- LPG, Govt. Policy initiatives 1991 and onwards in
the area of liberalization, privatization and globalization, implementation and performance.
Unit 10: International business policies
References:
1. Government and Business in India by A. Dasgupta and N. Sengupta2. Economic Environment of Business by M. Adhikari3. Politics in India by Rajni Kothari4. Foreign Collaboration by A.Bagchi
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Soil, Water & Energy Management
Topics:
Soils and soil management.Different types of manures and fertilizers including bio fertilizers, soil testing, essential major and
minor plant nutrients.
Soil-water-plant relationship.Methods of irrigation. Present status and sources of irrigation in the country and state of Rajasthan.
Qualities of irrigation water. Management of irrigation in major crops.
Soil genesis, soil survey & classificationphysical, chemical and microbiological properties of soil; soil water; soil colloids; problem soils, their
reclamation and management; soil microbes and their classification; soil organic matter, its formation
and functions in soil, C/N ratio; Organic manure their preparation, composition, chemistry of
decomposition and effects of soil properties. Fertilizer manufactures process and chemistry, straight,
compound and mixed fertilizers and their effect on soil properties.
Soil and Water Conservation:Scope of soil and water conservation. Mechanics and types of erosion, their causes. Rainfall, runoff and
sedimentation relationships and their measurement.
Soil erosion control measuresBiological and engineering including stream bank protection-vegetative barriers, contour bunds,
contour trenches, contour stone walls, contour ditches, terraces, outlets and grassed waterways. Gully
control structures - temporary and permanent - design of permanent soil conservation structures such as
chute, drop and drop inlet spillways. Design of farm ponds and percolation ponds. Principles of flood
control-flood routing. Watershed Management - investigation, planning and implementation - selection
of priority areas and water shed work plan, water harvesting and moisture conservation. Landdevelopment - levelling, estimation of earth volumes and costing. Wind Erosion process - design fo
shelter belts and wind brakes and their management. Forest (Conservation) Act.
Irrigation and Drainage:Sources of water for irrigation. Planning and design of minor irrigation projects. Techniques of
measuring soil moisture - laboratory and in situ, Soil-water plant relationships. Water requirement of
crops. Planning conjunctive use of surface and ground weater. Measurement of irrigation water,
measuring devices - orifices, weirs and flumes. Methods of irrigation - surface, sprinkler and drip,
fertigation. Irrigation efficiencies and their estimation. Design and construction of canals, field
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channels, underground pipelines, head-gates, diversion boxes and structures for road crossing.
Occurrence of ground water, hydraulics of wells, types of wells (tube wells and open wells) and their
construction. Well development and testing. Pumps-types, selection and installation. Rehabilitation of
sick and failed wells. Drainage causes of waterlogging and salt problem. Methods of drainage
drainage of irrigated and unirrigated lands, design of surface, sub-surface and vertical drainage systems.
Improvement and utilization of poor quality water. Reclamation of saline and alkali soils. Economics of
irrigation and drainage systems. Use of waste water for irrigation standards of waste water for
sustained irrigation, feasibility and economics.
Farm Power and Machinery:Agricultural mechanization and its scope. Sources of farm power - animate and electro-mechanical.
Thermodynamics, construction and working of internal combustion engines. Fuel, ignition, lubrication,
cooling and governing system of IC engines. Different types of tractors and power tillers. Power
transmission, ground drive, power take off (p.t.o.) and control systems. Operation and maintenance of
farm machinery for primary and secondary tillage. Traction theory. Sowing transplanting and
intercultural implements and tools. Plant protection equipment - spraying and dusting. Harvesting,
threshing and combining equipment. Machinery for earth moving and land development - methods and
cost estimation. Ergonomics of man-machine system. Machinery for horticulture and agro-forestry,
feeds and forages. Haulage of agricultural and forest produce.
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Rural Development & Rural Marketing
Rural Development
1. Nature and features of rural economy of India. (Underdevelopment vis a visDevelopment, Workforceand occupational structure); Dimension, dynamics and magnitude of rural population (Demographic
tradition, Rural-urban-migration.).
2. Rural poverty and development dimension. (Human capital, inequalities poverty syndrome govt.policy); Problems of rural unemployment-specially disguised unemployment causes and remedies,
Livelihood approach.
3. Indian agriculture production system-role, problems, and gender equity, resource structure, growthopportunities; Problems of agriculture labourvis a vis mechanised agriculture and green revoluation.
4. Agricultural finance and rural indebtedness Importance, problems and source - govt-measures andlocal Self Help Group (SHG). Innovative credit schemes of govt. and non-govt. agencies, their pros andcons.
5. Small scale and cottage industries - Importance, problems and policy measure.6. Managing rural development: Procedure, principles and choices; Understanding the views of Dr. E. F.
Schumacher, Dr. Amartya Sen and Dr. Robert Chambers about rural development.
Rural Marketing
Topics
1. Rural Marketing-Relevance and Importance in the Emerging Scenario2. Rural Market Environment and the Structure of Indian Market3. Problems in Rural Marketing4. Understanding the Process or Diffusion and Opinion Leadership5. Strategies for Rural Markets6. Changing Profile of the Rural Consumer7. Developing Product Strategies for Rural Markets8. Pricing Strategies for Rural Markets9. Developing Distribution Channels for Rural Markets10.Media Planning for Rural Markets
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Specialisation in
Food Nutrition, Processing and Public Policy
This specialisation is suitable for anyone who wants to expand their knowledge of food policy to support
their current or future employment, for returners to work following a career break or for anyone who wants
to enhance their personal understanding of food nutrition, processing and policy.
The modules include:
Paper: Food Science & Nutrition Credit Hours: 3
Fundamentals of Food
Theoretical aspects and practical applications of the principles of culinary science and food
Introduction to Food Science
Basic principles of food science. Chemical, physical, and microbiological properties of foods. Ingredientproperties, preservation, and processing. Overview of the commercial food processing industry at state andnational levels.
Food Processing Operations
Applied food manufacturing and processing technology emphasizing unit operations. Water removal in foods(dehydration, spray drying, vacuum concentration), heat removal (refrigeration, freezing), and osmoticpreservation.
Nutrition
Introduction to the science of human nutrition. Nutrient structure, metabolism, and function in body systems.Application of nutrition science principles to promote optimal health.
Elements of Food Processing
Principles of food processing operations covering thermal processing, freezing, dehydration, fermentationand raw material handling. Overview of food technology, food quality, spoilage, packaging and labelrequirements. For non-Food Science majors only. Field trip may be required
Survey of Food Chemistry
Basic application of chemistry to food products. Role of chemical components of food and beverageformulations with focus on grape, wine, fermented and distilled products as well as fruit, vegetable andcereal products.
Certified Organic Food Processing Operations
Certification and legal requirements for the processing of fruit, vegetable, wine, cereal, beer, distilled spiritsand muscle foods according to government requirements. Basic principles of certified organic handling,process operations, ingredient sourcing and product development
Advanced Culinary Principles and Practice
Chemistry of starch, fat and proteins and its impact on texture, taste, flavor and appearance of food. Effectsof microorganisms on changes of food during preparation and storage.
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Maternal and Child Nutrition
Nutritional needs and issues of women and children, including fertility, pregnancy and lactation; physical,nutritional, social growth and development from infancy through adolescence. Current nutrition issues inmaternal and child nutrition.
Sensory Evaluation of Food
Designed to help the food scientist solve typical sensory problems occurring in the food industry by usingsimple difference and scaling test designs; select appropriate panelists for specific sensory tests; and conduct
such tests, analyze, interpret the results and write a report.
Nutrition in Aging
Nutrition issues in the middle and later years. Changes in organ systems, nutrient needs, functional status,
and food preferences as adults age. Nutrition and chronic disease. Nutritional assessment and screening.Nutrition-related health care and social services.
Food Technology for the Consumer
Overview of the science and technology used to produce the foods consumed on a daily basis. Food science,biotechnology, food law, processing, preservation, ingredient functionality, package label information, andfood safety information.
Culinary Management: Principles and Practice
Principles involved in the choice, purchase, and preparation of foods in a variety of settings. Application ofculinary management principles in the use of time, energy and money. Planning, preparing, and servingmeals with emphasis on nutritional, aesthetic, economic and cultural aspects of food.
Nutrient Metabolism
Metabolism of carbohydrates, fats and proteins as it applies to human nutrition.
Nutrient Metabolism
Biochemical, molecular, and physiological functions of vitamins and minerals and their interaction withother nutrients.
Introduction to Principles of Food Engineering
Introduction to principles of food engineering and basic calculations needed for food plant operations. Unitconversions, material balance, heat balance, steam heating, psychrometry, vacuum and pressure. Field tripmay be required.
Food Packaging
Function of food packaging in food processing and preservation. Packaging materials and forms. Regulationsand testing of food packaging material.
Food Quality Assurance
Chemical, microbiological, and physical methods of analyses of foods used in food quality assurance andproduct development laboratories. Organization and management of quality assurance programs utilizingbasic statistical control. Development of food production standards and interpretation of specifications.Packaging and container evaluation
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Packaging Function in Food Processing
Basic food spoilage and preservation mechanisms. The role of food packaging in food processing. Packageand food compatibility. For non-Food Science majors.
Food Chemistry
Chemical and biochemical properties of food components. Basic principles of food enzymology and the
chemical and biochemical changes occurring in food systems as a function of different food processingconditions. Mechanisms of reactions affecting food quality and nutritional value.
Food Composition Science and Product Development
Chemical and physical properties of food ingredients. Functionality of water, carbohydrates, proteins, lipids,additives and other food ingredients used in the formulation, development, and processing of foods. Product
development processes from idea generation to marketing.
Nutritional Implications of Food Industry Practices
Methods for assessing nutritional quality of foods/diets. Nutrient databases for raw and processed foods.Effects of food industry practices (e.g., processing, fortification, new product development, biotechnology)on nutritional quality of foods/diets. Evolution of public policy.
Nutrition Education and Communications
Application of appropriate behavior and learning theories in nutrition education and communications acrossdiverse population groups. Effective use of techniques, materials, and computer-based technology to enhancecommunications. Includes community-based learning projects.
Critical Evaluation of Nutrition Research
Nutrition research terminology and methods, including the strengths and weaknesses of in vitro, animal,human observational, and human intervention studies. Critical evaluation and interpretation of nutrition
research. Case studies of research supporting or refuting diet/health links.
Food Systems Management
Principles of successful organization and management with their application to the effective operation of
food service. Administrative responsibilities of the food service manager. Management theories and practice.Labor relations. Discipline and performance appraisal..
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Specialisation in
Seed & Plant Breeding Management (including Ayurvedic)
Objective: To study the historical aspects of crop genetics and improvement. Why and how cropsare improved. How crop improvement is affected by the environment. How crop improvement is
affected by genetics. The role of statistics, plant pathology and other disciplines in crop
improvement
1.SEEDS AND SOWINGIntroduction, characteristic of good quality seed; Selection of seed, seed production, vegetative
propagation ;Micro propagation, Types of Pure seed, other types of seed in agronomic use;
Real value of seeds seed dormancy. Viability of seeds, Seed treatment; Types of sowing;
Direct sowing, transplanting: time of sowing/ planting; Depth of sowing.
2.PLANT POPULATIONYield of individual plant and community; Plant population and growth, and yield, Biological
and economic yield, Optimum Plant population and environment, Factors affecting optimum
plant population; Maintaining optimum plant population, planting pattern, gap filling and
resowing.
3.CROP ROTATIONConcepts, Reasons for crop rotation; Essentials of a good rotation, planning the rotation;
Examples of good rotation.
4.WEED MANAGEMENTConcept, Weed problem, classification of weeds, crop weed competition, Establishment of
weed, Weed control measures; chemical weed control, classification of herbicides, Herbicides
formulation, mode of action, method, time and dosage of application, Effect of herbicides on
crop, Fate in Soil, Interaction with other agro-chemicals, Integrated weed management.
5.Breeding Methods for Self-pollinated Crops :Mass Selection, Bulk Method, Pedigree Method, Single-Seed Descent, Early Generation
Testing
6.The Backcross MethodBackcrossing a dominant trait, backcrossing a recessive trait
7.Types of cultivars
8. Breeding Methods for Cross-pollinated Crops : Recurrent Selection theory PhenotypicRecurrent Selection Genotypic Recurrent Selection
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9. Mutation breeding: Mutagenic agents Types of mutations Plant material to be treated, otherfactors
10.Heterosis: Genetic basis Implications on cultivar development11.Development of hybrid cultivars: Evaluation of combining ability Prediction of double-
cross hybrid performance Production of hybrids through the use of cytoplasm-genetic male-sterility systems
12.Breeding for pest resistance: Specific resistance vs. general resistance, Mechanisms ofresistance Tolerance Use of resistance genes
13.Plant transformation: Role ofA. Tumefaciens,Engineering of plasmids14.Molecular Markers and Their Role in Plant Breeding
Restriction fragment length polymorphisms (RFLP's),
Amplified fragment lengthpolymorphisms (AFLPs)Simple Sequence Repeats (SSRs)
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Specialisation in
Rural Marketing
Nature and features of rural economy of India. (Underdevelopment vis a visDevelopment, Workforceand occupational structure); Dimension, dynamics and magnitude of rural population (Demographictradition, Rural-urban-migration.).
Rural poverty and development dimension. (Human capital, inequalities poverty syndrome govt.policy); Problems of rural unemployment-specially disguised unemployment causes and remedies,
Livelihood approach.
Indian agriculture production system-role, problems, and gender equity, resource structure, growthopportunities; Problems of agriculture labourvis a vis mechanised agriculture and green revoluation.
Agricultural finance and rural indebtedness Importance, problems and source - govt-measures andlocal Self Help Group (SHG). Innovative credit schemes of govt. and non-govt. agencies, their pros
and cons.
Small scale and cottage industries - Importance, problems and policy measure. Rural Marketing-Relevance and Importance in the Emerging Scenario Rural Market Environment and the Structure of Indian Market Problems in Rural Marketing Understanding the Process or Diffusion and Opinion Leadership Strategies for Rural Markets Changing Profile of the Rural Consumer Developing Product Strategies for Rural Markets Pricing Strategies for Rural Markets Developing Distribution Channels for Rural Markets Media Planning for Rural Markets
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Specialisation in
Agri-Farm & Soil Management
Ecology and its relevance to man, natural resources, their sustainable management andconservation. Physical and social environment as factors of crop distribution and production.
Agro ecology; cropping pattern as indicators of environments. Environmental pollution andassociated hazards to crops, animals and humans. Climate change International conventions
and global initiatives.
Green house effect and global warming. Advance tools for ecosystem analysis Remotesensing (RS) and Geographic Information Systems (GIS).
Cropping patterns in different agro-climatic zones of the country. Impact of high-yielding andshort-duration varieties on shifts in cropping patterns. Concepts of various cropping and
farming systems.
Organic and Precision farming. Package of practices for production of important cereals,pulses, oil seeds, fibres, sugar, commercial and fodder crops.
Important features and scope of various types of forestry plantations such as social forestry,agro-forestry, and natural forests.
Propagation of forest plants. Forest products. Agro forestry and value addition. Conservation offorest flora and fauna.
Weeds, their characteristics, dissemination and association with various crops; theirmultiplications; cultural, biological, and chemical control of weeds.
Soil- physical, chemical and biological properties. Processes and factors of soil formation.Soils of India.
Mineral and organic constituents of soils and their role in maintaining soil productivity.Essential plant nutrients and other beneficial elements in soils and plants.
Principles of soil fertility, soil testing and fertilizer recommendations, integrated nutrientmanagement. Biofertilizers. Losses of nitrogen in soil, nitrogen-use efficiency in submerged
rice soils, nitrogen fixation in soils.
Efficient phosphorus and potassium use. Problem soils and their reclamation. Soil factorsaffecting greenhouse gas emission.
Soil conservation, integrated watershed management. Soil erosion and its management. Dryland agriculture and its problems. Technology for stabilizing agriculture production in rain fed
areas.
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Water-use efficiency in relation to crop production, criteria for scheduling irrigations, waysand means of reducing run-off losses of irrigation water.
Rainwater harvesting. Drip and sprinkler irrigation. Drainage of waterlogged soils, quality ofirrigation water, effect of industrial effluents on soil and water pollution. Irrigation projects in
India.
Farm management, scope, importance and characteristics, farm planning. Optimum resourceuse and budgeting. Economics of different types of farming systems.
Marketing management strategies for development, market intelligence. Price fluctuationsand their cost; role of co-operatives in agricultural economy; types and systems of farming and
factors affecting them. Agricultural price policy. Crop Insurance.
Agricultural extension, its importance and role, methods of evaluation of extensionprogrammes, socio-economic survey and status of big, small and marginal farmers and landless
agricultural labourers.
Training programmes for extension workers. Role of Krishi Vigyan Kendras (KVK) indissemination of Agricultural technologies. Non Government Organization (NGO) and self-
help group approach for rural development.
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Specialisation in
Animal Husbandry & Livestock (Dairy)
1. Role of Live stock in National economy2. Management :
a) Principles of managementb) Functions of managementc) Tools of management.
3. General Management Practices in Dairy farminga) Grooming
b) Drying off
c) Control of bad habits
d) Castration,
e) Dehorning,
f) Trimming
g) Shoeingh) Identification marks
i) Removing extra teats
4. Cattle and Buffalo managementa) Housing of Cattle
b) Calf raisingc) Heifer managementd) Management of pregnant and lactating cow and Buffaloese) Care and management of cross breed cow
5. Care and management of breeding bull6. Sheep and Goat management7. Housing of sheep and goat.8. General management practices9. Poultry management
a. Housing of Poultyb. General management practices
10.Classification of Animal Diseases11.Study of major Diseases:
a) Foot and mouth disease (FMD)b) Rinderpestc) Anthraxd) Black quarter (BQ)e) Heamorrhagic Septicaemia (HS)
12.Study of Parasitic Diseases:a) Brucellosis
b) Babesiasisc) Theleriosis
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13.Diseases of lactating cow:a) Mastitis
b) Dystokiac) Milk fever
d) Prolaps
e) Ketosis
14.Diseases of Calves:a) Pneumonia
b) Calf scorec) Diarrhoea
15.Poultry Diseases:a) Ranikhet,
b) Coccidiosisc) Bird flued) Parasites of poultry
16.First aid measures17.Disposal carcasses
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Admission criteria and number of seat
Duration: 24 months course containing 4 semesters.
No of Seat: 30
Reservation:The Reservation for SC / ST / OBC / PWD candidates is applicable as per the Government ofIndia rules, subject to meeting the other eligibility criteria for admission.
Eligibility:
i.A. The candidate must hold a Bachelors or Masters Degree in the following subjects with at least 50%
marks or equivalent CGPA (45% in case of the candidates belonging to Scheduled Caste (SC)/
Scheduled Tribe(ST), Persons with Disability Category (DA) category) of any of the Universities
incorporated by an act of the central or state legislature in India or other educational institutions
established by an act of Parliament or declared to be deemed as a University under 3 of UGC Act,
1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of
India. The Bachelors Degree or equivalent qualification obtained by the candidate must entail a
minimum of three years of education after completing higher secondary schooling (10+2) or
equivalent.
Agriculture Engineering Agriculture Sciences Agri-Business Management Commercial Agriculture Agricultural Marketing and Cooperation Agricultural Information Technology Bioinformatics Biotechnology Dairy Technology Energy and Environmental Engineering Fisheries Food Technology/Food Process Engineering Forestry Horticulture Sericulture Veterinary Science
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OR
B. The candidate must hold at least a Bachelors degree or equivalent qualification in any non -Agriculture discipline from a University or Institution as defined in the above paragraph and have a
minimum two years experience in Agriculture, Agro/Food Processing, Rural and Allied sectors. The
Bachelors Degree or equivalent qualification obtained by the candidates must entail a minimum ofthree years of education after completing higher secondary schooling (10+2) or equivalent.
And
ii. Valid score of CAT/XAT/JMET/JET-AMB (GMAT in case of foreign nationals).Foreign Students: Foreign students can be admitted under the NRI category. They must holding a
Bachelors degree or equivalent qualification with a minimum three years of education after completing
higher secondary schooling (10+2) or equivalent. Graduates from Foreign Universities duly recognized /
accredited by the appropriate bodies / government agencies of the respective country and granted
Equivalence by the Association of Indian Universities shall be considered. They may submit GMAT or any
equivalent scores. Foreign students should be well versed in English language. TOEFL scores would be
accepted as an indicator of the same.
Selection process: All eligible applicants are initially short listed on the basis of valid
CAT/XAT/JMET/JET-AMB (GMAT in case of foreign nationals) score, academic qualification and
industrial experience. All short listed candidates have to appear for a Group discussions and personal
interview.
The criteria and weightege for final selection are given as under at IIITA.
i. Valid score of CAT/XAT/JMET/JET-AMB (GMAT in case of foreign nationals): 40%ii. Group Discussion: 15%
iii. Personal Interview: 25%iv.
Academic Qualification: 15%
v. Industrial experience: 5%The final merit rank will be based on the weighted summation of points earned in all the assessment items
mentioned above as per the weighted determined.
The selection pattern for admission may be modified by deletion and/or addition of any section as per the
approval of competent authority at any stage of selection process.
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Infrastructure requirement
Class room and office: Proposed 2 year M.B.A (Agribusiness Management) program required two
classrooms of 30 students capacity with LCD projector and one office room for day to day functionality
apart from various infrastructural supports like Group discussion room, auditorium, seminar hall etc.
Laboratory and Computers: One computer laboratory containing 60 computer systems with internet
connectivity and a single printer.
Accommodation: Sixty bachelor accommodations are required for the students of both years.
Library: Institute library facility along with the sufficient numbers of text books, reference books,
Agribusiness magazines, trade journals related to the entire agribusiness management courses.
Faculty and Supporting Stuff: Three faculty member and one support stuff for regular functionality of
the agribusiness management course apart from the fullest support of MBA (IT) and MS (CLIS) division of
the unit.
Faculty Profiling and recruitment plan:
Initially for the first semester course is not essential required any new faculty. Because the entire first
semester agribusiness management course consists of general management and we expect the fullest
teaching support from our various faculty member of MBA(IT) and MS(CLIS) division. Second semester
onwards due to the introduction of more specialization papers, it is essential to recruit new faculty.
Out of three faculty position it is essential to recruit one faculty from agriculture economics domain and
another two is from agriculture and allied sector.
Qualification:
Ph.D in appropriate branch with first class or equivalent (in terms of grades, etc.) at the preceding degree,with a very good academic record throughout.
Preceding degree includes M.Sc. (Agricultural economics), MBA/PGDM (Agribusiness Management),M.E/MTECH (Biotechnology/bioinformatics/agricultural engineering), M.Sc (Agriculture, Horticulture orequivalent).
Minimum three years of teaching/research/industrial experience (exclusive period of doing Ph.D). A freshPh.D may be considered for the position will be on contract basis.
Areas:
1. Agri-Business Management2. Agriculture economics3. Biotechnology and Bioinformatics4. Commercial horticulture
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5. Plantation and Agro-commodity6. Entrepreneurship and new venture planning
Advertising Plan: It is effective to publish advertisement at the end of August 2011, so that the Institute able
to conduct the interview process within the November 2011. Our target is to start the second semester
course with specialized new faculty member.
Profile of the Supporting Stuff: Graduation with a sound knowledge of Basic English and basic computer
skill.
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Career Option for Students
Presently, the agribusiness sector has witnessed incredible expansion, specially the food retailing and micro
finance sectors. This trend has launched a new era of career opportunities for candidates with a management
degree in agribusiness.There is an enormous prospect in agribusiness careers for the students passing out
with Agribusiness Management Course. Apart from private organizations, agribusiness managers are also
absorbed in the public organization and by NGOs. Some common positions available in this sector are
given below:
i. Farm appraiser - assesses the value of a farm, its employees and facilities.ii. Plantation Manager- manages plantation of tea, coffee and rubber estates.
iii. Agricultural policy analyst - develops and analyzes policies that affect agricultural businesses.iv. Farm manager - manages daily operations of a farm, including crops and livestock.v. Crop producer - grows grains, field crops, vegetables, fruits, nuts and more.
vi. Grain and livestock buyer - buys supplies of grains, seeds and cattle for a farm's operations.vii. Market analyst - analyzes the financial condition of the agribusiness economic market.
viii. Financer - provides financial assistance for agribusiness, such as matching crop suppliers withfarms.
ix. Quality controller - focuses on improving the output and quality of a farm's production.x. Marketing head - leads marketing strategy for a farm; builds awareness and buzz.
Some Indian Organization, who appoint students with Agribusiness Management Degree after completion
of graduation are mention below.
Microfinance Sector
Spandana Sphoorty Financials SKS Microfinance
FMCG and Food Sector
Britania Industry Ltd ITC Group Marico
Agri Input Sector
Tata Chemicals Ltd Rallis India Ltd
Monsato India Ltd Godrej Agrovet
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E.I. Dupont India Pvt Ltd DSCL DevGen Dow Agrosciences Advanta India Pvt Ltd BASF India Ltd
Bio-Energy Sector
Indian Oil Corporation Ltd. Nandan Biomatrix TERI
Commodities Sector
Cargill India Pvt Ltd Glencore Grain India Pvt Ltd MCX NCDEX Karvy Comtrade Ltd
Consultancy Sector
IL and FS Thomson Reuters CII
Retail Sector
Aditya Birla Retail Ltd Bharti Wal-mart Spencers Reliance
Finance Sector
SBI Axis Bank Canara Bank HDFC HSBC Indian Bank Kotak Mahindra
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Yes BankOthers Sector
BILT NCMSL Netafim Irrigation Systems
Some foreign company also hugely recruit agribusiness management students. Few of them are
i. Farm Credit Servicesii. Green Stone Farm Creit
iii. Cargill, Inc.iv. Telmark (Agrilease), Inc.v. Mosanto
vi. Archer Daniels Midland, Co.vii. Dow AgroSciences
viii. Agri-Gold Hybridsix. Michigan Farm Bureaux. Pioneer Hybrids
xi. Tracor Supple Co.xii. The Andersons
xiii. Ralston Purina Companyxiv. USDAxv. Michigan Department of Agriculture
xvi. Syngentaxvii. John Deere
xviii. BASF
Apart of various jobs, agribusiness graduate may start their own firm or develop their family business
related to agricultural and allied sectors. There is an ample scope of work associated with ruraldevelopment, self-help group formation, empowering women, poverty reduction.
Possible Collaboration: For assist students and research purpose we may collaborate with NEN (National
Entrepreneurship Network), Indian Institute of Plantation Management, Ministry of agriculture and rural
development and many others national and foreign University.