Presenter’s Name Date Location
Click to edit Master titleBusiness Models for Mobile TV
Mehdi KADHI
Tunis, 29th & 30th April 2009
This document is confidential and is intended solely for the use and information of the attendee of this Event. Copyright 2008 S2M FZCO. All Rights Reserved.
2 ©2008 S2M FZCO.
Challenges and Key success factors for Mobile TV Network coverage and quality
Outdoor, indoor and in-car Significant costs of proper indoor and extra-urban coverage
Top quality and diverse content Mix of conventional and mobile specific Pan-Arab, local and international programming Interactive value added services
Wide choice of devices at affordable prices Mobile phones, portable media players, in-car devices, laptops,
etc.
Solid economic case – suitable return on investment High infrastructure, content, device and marketing costs Niche market potential Seek economies of scale through cost and risk sharing
Mutually beneficial business model Mobile operators (and other service providers), Content
providers, Device manufacturers, Technology vendors, Consumers
Joint and intensive marketing Subscription based vs. Free-advertising based service
Source: Teleanalytics
Mobile TV Adoption vs. Network Quality
3 ©2009 S2M FZCO.
6 pillars for Mobile TV
The business model cannot be dissociated from
technology, commercial and regulatory, all should be driven by Mobile TV key
success factors
4 ©2009 S2M FZCO.
S2M will launch an S-band satellite capable of delivering mobile TV services to the Arab world
South Korea: – 2005
China: – 2008
North America
– 2002
- sat. 2008
Europe
– sat. 2009
India: Devas Multimedia
Similar Systems in Operation or Under Development
S2M-1 Satellite
5 ©2009 S2M FZCO.
Sources & packages mobile content for delivery to S-band devices
Delivers content package to mobile operator for resale to its customer base
Promotes Mobile TV service, registers customers & distributes S-band devices & S2M decryption keys
Manages customer care & collects service fees
S2MS2M
Repackages S2M content & prices it for its own customer base
Creates new video, audio or data content specifically for mobile format
Delivers mobile broadcast content to S2M
Repurposes traditional video, audio or data content for use in mobile format
Manages encryption & broadcast of content over satellite network
S2M Advantages: Unique collaborative ecosystem
Deploys & operates mobile TV broadcasting platform
Content ProviderContent Provider Mobile OperatorMobile Operator
6 ©2009 S2M FZCO.
S2M Advantages: Share costs between several countries and several operators
Need to ensure suitable return on investment Significant investments required for Mobile TV Stringent network performance requirements High content costs Limited market maturity Uncertain market opportunity
A shared system would substantially reduce the cost of deploying and operating the service Neutral third party mobile TV broadcast service provider Service available to 40+ mobile operators in the region Service available to 200+ TV and Radio channels
S2M allows to share infrastructure, content and device costs between several countries and several operators
7 ©2009 S2M FZCO.
100+ compatible devices available in other markets
Attractive market potential for device manufacturers 350mm+ people under coverage 200mm+ mobile subscribers
35+ device manufacturers including Mobile handsets/ Smart phones/ PDAs In-car Audio/Video and Personal Navigation
Devices Wifi/Bluetooth/USB dongles Personal Media Players
Affordable dongles to kick start mobile TV adoption
S2M Advantages: Wide choice of devices at affordable costs
Device variety and Price RangesChina Example
Source: Teleanalytics, November 2008
8 ©2009 S2M FZCO.
S2M Advantages: Top quality and diverse content Leverage cultural and language similarities in Arab
countries
Arab countries share, to a large extent, the same content interests
A single platform covering the entire Arab region is best suited for the delivery of common channels
Efficiently acquire, develop and deliver shared content
Allows content customization to cater for specific interests on a country by country basis
Allows content differentiation for each operator
S2M media subsidiary for content aggregation, repurposing, reformatting and interactivity
9 ©2009 S2M FZCO.
S2M Advantages: Ubiquitous coverage
Hybrid solution Satellite for cost effective region-wide
coverage Terrestrial repeaters for indoor coverage EDGE/3G/Wimax/LTE for VOD and
interactive services
Cost effectively extend coverage beyond urban areas Urban as well as rural coverage Indoor, outdoor and in-car service
Satellite Mobile TV Infrastructure
1
2
3a
3b
3b
4
10 ©2009 S2M FZCO.
S2M Advantages: Harmonize frequency, technology and solution throughout the Arab region
Single technology, solution and frequency for all countries
Extend access to the service beyond national boundaries
Similar projects are under deployment in Europe to harmonize mobile TV solutions Solaris Mobile (Eutelsat and SES): satellite
launched in 2009 Inmarsat
S2M’s Geographic Reach
11 ©2009 S2M FZCO.
Interoperability One technology standard, one system and one frequency for all countries under coverage
Coverage Coverage everywhere including urban and rural areas outdoor, indoor and in-car and while traveling within the region
Infrastructure Substantial economies of scale in infrastructure
Costs are shared between several countries
Content Most efficient solution to deliver pan-Arab content
Regional as well as local programming
Devices Widest choice of devices at affordable prices
Business Model Mutually beneficial business model for mobile operators, content providers and device manufacturers
Technology Higher spectrum efficiency, commercially and technically proven
Existing or under deployment in S. Korea, North America, Europe, China, India
Summary of S2M advantages
Best customer experience for end-users, widest reach for content providers, most efficient economic model for operators
12 ©2009 S2M FZCO.
www.S2Mgroup.comDubai Airport Free ZoneBuilding 6E-A, Suite 425
P.O. Box 293680, Dubai, UAE