Alain BidjeranoDirection communications interactives
Marketing has always been to win the moment now It 's in real time
Fans are not advocate142 fans = 1 advocate
Extrinsic award + Intrinsic award
Social network how to get fan spread your message
Affinity, Intent & the War for Marketing Dollars
Affinity, Intent & the War for Marketing Dollars
The Next Big Thing Is Not a Gadget
Redefining the creative brief to an experience brief defining consumer beliefs and behaviorsFor agencies it's not and ecosystem it's a mess. Brands should own the brief and be coherent with all agencies.Analysis for marketer is getting
more interesting : single channel ROI measurement is deadMarketing, product creation, service and content seems all coming or colliding together
Shift from advertising to engagement
Social is the best for brand marketing
Web advertising is not good for branding
How does It scale for brand marketers?Shift from mass communication to mass communicators
What Marketers Should Ask Themselves About Social