Mobile marketing for Collins Catering
Stephane McNair – McNair Marketing
Smartphones: Now a big part of our daily lives
There are over 120 million people in the US who now own a smartphone, an increase of 30 million over last year according to comScore.
50% of mobile users are Smartphones
More than 48 million people own a tablet, a growth of 300% from last year. Reports from Morgan Stanley's indicates that the mobile web will be bigger than desktop Internet use by 2015.
Mobile and Tablet usage
Growing Numbers
Mobile shopping will rule
Online trends include: – More online shopping
– geographical distribution of Internet users,
– a dramatic shift toward mobile web use.
We are now using devices– Kindle
– IPhones
– web-enabled tablets
– GPS systems
– video games
– and wireless home appliances
The growth of the mobile web has been exponential
Viewing sites through mobile devices.
How mobile and tablet usage has impacted web design?
•Mobile and tablet screens are smaller, so our designs have begun to “scale down ,”
•The screen resolution of these devices are smaller and web designers have to take this into consideration when designing a website.
Responsive
More and more websites and designers are turning to responsive and adaptive web design to create sites that can be viewed on any size screen.
The days of building websites targeted solely at desktop or laptops are over!
Current technologies used to make websites more accessible on all devices?
•Simplicity of Design Interaction and Content•App Style Interfaces•Flat colors•XHTML
Recommendations:
• View menu items & daily specials.
• Submit orders for delivery or pickup.
• Make reservations.
• Submit comments and feedback.
• Post to your social media profiles.
• Obtain coupons.
Good Example:Starbucks
Good Example:Chrome
References:
• http://heidicohen.com/mobile-marketing-29-charts-every-marketer-needs/• http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/• http://www.journalism.org/2012/10/01/future-mobile-news/• http://mashable.com/2010/04/13/mobile-web-stats/• http://www.sitepoint.com/website-design-for-tablets-and-mobile/• http://www.accessibletech.com/dw/resources/mobile_web_access.html• http://www.nielsen.com/us/en/nielsen-solutions.html