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GELATODICASA
DELICIOUS HEALTHY PLEASURE
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GELATODI
CASAGelato Di Casa (GDC) is anew comer in ice cream
major produts cafe business.GDC provides low fatproducts that are made by
high technology machinesand professional hands.GDCs mission is to servehealthy and uniquepleasures of enjoying ice
cream
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Gelato Di Casa established !rm
objectives GDC provides low fat ice cream that
can be consumed by any age. GDC provides high"class facilities for
its customers such as free #i$i% fulldigital music% comfortable seats% andco&y classic modern atmosphere.
GELATODI
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Givinggreat
performances
'ervingbest
quality
rovidinghealthy
pleasure
Keys
tosucces
s
GELATODI
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Company wnership
*indya $.C+
,aya
-..'upply andDistribution
,anager
e&/y -.0umanesouce,anager
Disa 1.$inancial,anager
ianta
mi,ar/eting,anager
GELATODI
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GELATODI
'tart"uplanGDC will o2er e3traordinary tastes andforms of ice cream. GDCs productsare also made from the low fat
ingredients so its good for consumersin any age and health condition. GDCwill also attract consumers with thea2ordable price of ice cream with thebest quality.
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Company 4ocation and
facilities4ocation 5 ondo/ 6ndah ,all%7a/arta
$acilities 58. $ree #i"$i. $ull Digital ,usic9. Comfortable 'eats:. Co&y classic modern
atmosphere;. #ashbowl
GELATODI
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roducts and 'ervices
Descriptions Gelato Di Casa is an 6talian name for
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GDCs ice cream products will have
toppings on it. >he toppings will beo2ered are sweet red beans% mochi%fruit slices% coo/ies% cereals% nuts%choc chips% and jam
GDC will also o2er unique ice creamproduct li/e pudding ice cream
GDC will serve its customers bydirect orders and payment
GDC will also provide free #i"$i
GELATODICASA
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ompet t veComparisons
>hese are the following competitivecomparisons based on the products%
location% and popularity5" ,agnum Caf?" isa Caf?
" Charmy 'now 6ce" 6ce Cream $actory
GELATODICASA
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'ales 4iterature
Gelato Di Casa will concentrate in 5" brochures
" social networ/ing websites" in a public maga&ine" one of 7a/artas famous radio
station" word"of"mouth advertisements
GELATODICASA
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'ource and $ul!llment
Gelato Di Casa cooperates with5" 6@ (@ogor -gricultural 6nstitute)
" -qua and >eh @otol 'osro $or ingredients of topings will be
purchased in @'D ,odern ,ar/et.
GDC products will be made withmachines and professional hands ofthe chefs.
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$or human resources% GDC recruitsoutsiders for5" chefs%
" waiters A waitress%" cashier%" cleaning service employer% and
" truc/ driver who are not underage.
GELATODICASA
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>he employees requirement whichGDC need the most is honesty. >he job vacancy information will be
put on GDCs oBcial website.
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>echnology
6ce cream and pudding products aremade by machines and professional
hands Gelato Di Casas teller machine uses
high technology
GDC also uses huge refrigerator
GELATODICASA
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$uture roducts and
'ervices Gelato Di Casa will e3pand its free&e
products in form of froyo (fro&en yogurt)and ice cream ca/e business in thefuture.
Gelato Di Casa will be o2ering products
that will enhance sales and satisfy itscustomers desires.
GELATODICASA
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,-E+> '+G,+*>->6*
egion 5'outh 7a/arta%6ndonesiaClimate 5>ropicalDensity 5about 8.Fmillion people
ccasion 5lunch% hangout@ene!t 5 as adessert% freshmindser status 5all status
4ife style 5modern A
healthy
-ge5 ; H I;y.o.Gender5 maleA female,in. 6ncome56D 8 ,illion*ationality56ndonesianGeneration5child H adult'ocial class5medium to up
Demographical
Geographical @ehaviorsychographi
c
GELATODICASA
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>-G+> ,-E+>
'+G,+*> '>->+GJCUSTOMERS
$amiliesJoung A -dult
people withincome
'tudents
eople who
li/e healthyproducts or on
diet
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ARKET NEEDSGood Taste
MARKET TRENDS
rimary >rendsMARKET GROWTH
Consumers of GDC adopt high demands
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-6* C,+>6>',-G*, C-$K
,agnum caf? is a caf? thatsells #alls ,agnum ice creamA headquarters in Grand6ndonesia. ,agnum is alsoalready famous which leadsthem as the main competitorfor GDC business
C0-,J '*# 6C+Charmy 'now 6ce is a franchiseice cream business from
>aiwan. Charmy 'now 6ce is
included as GDC maincompetitor because it alsoavailable in ondo/ 6ndah ,all .
GELATODICASA
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-E+>6*G '>->+GJ
lace5 ondo/ 6ndah ,all
roducts5 nique% healthy% A tasty
Caf?5 Co&y% free #i$i% A full digital music
@uilding relationship5 'chools% charities
and
corporations to provide signi!cant free
publicity GELATODICASA
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-ttractive5 many unique shapes
0ealthy5 low"fat mil/% freshingredients% made from organic
vegetables and fruits-ddictive5 variant tastes
'6>6*6*G
'>->+,+*>
GELATODICASA
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6C6*G
'>->+GJmbers5 discount 8;L for minimum purchased 8MM.MMM 6Dn"members5 discount 8ML for minimum purchased 8MM.MMM
special days5 $ree 8 >opping on ice cream
ment ,ethod5 Cash and Credit Card for
inimum urchased 8MM.MMM 6D
nimum price5 :M.MMM 6D
GELATODICASA
,>6*
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,>6*'>->+GJublic services at N ;MM per year for
charitable constribution.
-dvertising at N 8FMM per year will be
concentrating on radio and maga&ine. 'o%
people will ac/nowledge Gelato Di Casa
caf? and its products in a better way.-dvertising N IMM for ma/ing brochure.
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6'>6@>6* ->>+*'6ngredients
>he concept of the caf?
GELATODICASA
,-E+>6*G
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,-E+>6*GG-,'
$irst launching5 through salespromotion ('G A '@) A gives free
sample of the ice cream on particulardaysCharity to the poor and to the
orphans.
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#ebsite ,ar/eting 'trategy
-bout usesponsibility
roductsur ,ar/eting7oin s O Career
GELATODICASA
D l t
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>o develop the website% we will putthe website name in the brochure
and any other advertisement inmaga&ine and also publish thewebsite in Google% so our customerwill be easier to search and !nd thewebsite of GdC.
Developmentequirements
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Disa Fiacia! Maa"e##aiters A #aitressCleaning 'erviceKi$y HR Maa"e##aiters A #aitressCleaning 'erviceTa%i Ma#$eti" Maa"e##aiters A #aitressCleaning 'erviceMaya Su&&!y ' Dist( Maa"e##aiters A #aitressCleaning 'ervice
GdC rgani&ation
'tructure
GELATODICASA
, t
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Nidya Fa#a)* CEO
*indya will lead the employees and control the stabili&ationof the company.
Disa* Fiacia! Maa"e#
Disa will conduct the cost of production% the income and
cash Pow of the sales. Ki$y* HR Maa"e#
Ei/y will coach% control% monitor the employees% and also dothe recruitment of employees according to hiringprocedures
Ta%i* Ma#$eti" Maa"e#
>ami will organi&e how to penetrate the products to themar/et% and enlarge the business.
Maya* Su&&!y ' Dist#i+utio Maa"e#
,aya will ta/e care of ordering the ingredients% organiðe distribution of products and also /eep a chec/ on selling
,anagement>eam
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6mportant assumptions Gelato di Casa will be open as of 7anuary M8
with mar/eting done. Gelato di Casa assumes a slow"growth economy%
without major recession. Gelato di Casa assumes of course that there are
no unforeseen changes in public healthperceptions of its general products.
Gelato di Casa will be serving from ,onday to'unday starts from 8M am until Q pm.
'uccessful roll"out of web lin/s through Google%Jahoo% ect.
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Eey $inancial
6ndicators
N"
N8M%MMM
NM%MMM
N9M%MMMN:M%MMM
N;M%MMM
NIM%MMM
NRM%MMM
NFM%MMM
NQM%MMM
N8MM%MMM G d, C
Jear 8
a. evenue 5 N Q9%IMMb. Gross ,argin 5 N :F%IMc. perating +3penses 5 N
::%QFMd. 6nventory >urnover 5 N
FM%IM
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@rea/ +ven -nalysis
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rojected ro!t"4oss
Revenue:
Sales $ 93.600,00
Expenses:
Rent for place $ 18.000,00
Rent truck + drver!s Salar" $ 1#.000,00
roc%ure Expense $ 600,00
&a'a(ne Expense $ 600,00
Rado Expense $ 1.#00,00
)elep%one Expense $ 360,00
* Expense $ 600,00
*este Expense $ 300,00
Salares Expense $ 10.800,00
&scellaneus Expense $ -#0,00
))/ E2ESES $ 44.980,00
et 5ncoe $ 48.6#0,00
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7aptal $ -0.000,00
Eupent $ 1-.000,00
Supples $ 60.000,00
2repad 5nsurance $ 1.800,00
Rent for place $ 18.000,00
Rent )ruck + rver!s Salar" $ 1#.000,00
roc%ure Expense $ 600,00
&a'a(ne Expense $ 600,00
Rado Expense $ 1.#00,00
)elep%one expense $ 360,00
* Expense $ 600,00
*este Expense $ 300,00
Revenue $ 93.600,00
Salares Expense $ 10.800,00
&scellaneous Expense
*t%draals
$ -#0,00
$ 18.000,00
rojected Cash Pow
)otal 5ncoe $ 143.600,00
)otal utcoe $ 139.;80,00
rojected @alance 'heet
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rojected @alance 'heet/SSE)S
7urrent /ssets
7as% $ 3.8#0,00
Supples $ 60.000,00
2repad 5nsurance $ 1.800,00
)otal 7urrent /ssets $ 6-.6#0,00
2lant, 2ropert" and Eupent
Eupent $ 1-.000,00
)otal 2lant, 2ropert", and Eupent $ 1-.000,00
))/ /SSE)S $ 80.6#0,00
5/55)5ES / *ERS! E
alt" $ ?
)otal alt" $ ?
ners! Eut"
ners, 7aptal $ 80.6#0,00
))/ 5/55)5ES / *ERS! E $ 80.6#0,00
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$uture lanGDC long term is to e3pand our business and
ma/e some newbranches in some big cities.
#hile GDC have e3panded our business we will
add some new products such as fro&en yoghurt
and ice cream ca/e. GDC will only have one
/itchen so we can maintain our quality products
in order to ma/e the same taste even though the
customers are served in other cities.
GELATO DI CASA
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THANK YOU