Norma Basulto
Amanda Chhorn
Allyson Hall
Vivien Hau
Period 2
*Hyundai
*Sale Report : 1985-2012
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
*Hyundai’s Sales
85 87 89 91 93 95 97 99 01 03 05 07 09 110
100,000
200,000
300,000
400,000
500,000
600,000
700,000
*Math
*Quadratic Regression
*y = ax^2+bx+c
a = 565.219264b = -1842.9144c = 137927.245
From 2011-2012
*Rate of Change(-)
*Slope
*M = y2-y1/x2-x1
*M = (163,575-645,641)/(28-27)
*M = -48,2118/1
*M = -48,2118
*Y-Intercept
*y = mx+b
*y = -48,2118x+b
*645,691 = -48,2118(27)+b
*645,691 = -13017186+b
*b = 13,662,877
*Difference Quotient
*y = mx+b
*y = -482,118x+13,622,877
*f(x) = -482,118x+13,622,877
*f(x+h)-f(x)
*-482,118(x+h)+13,662,877-(-482,118x+13,662,877) 482,118x+(-482,118h)+13,662,877+482,118x-13,662,877/h
*-482,118h/h
*-482,118 = Profit Loss of Car Sale
From 1998-2001
*Rate of Change(+)
*Slope
*M = y2-y1/x2-x1
*M = (346,235-91,217)/(17-14)
*M = 355,018
*M = 85,006
*Y-Intercept
*y = mx+b
*y = -5,006x+b
*91,217 = -85,006(14)+b
*91,217 = -1,190,084+b
*b = 1,098,867
*Difference Quotient
*f(x+h)-f(x)
*85,006(x+h)+1098,867-(85,006x+1,098,867) 85,006x+(85,006h)-1,098,867-85,006x-1,098,867/h
*85,006h/h
*85,006 = Profit Gain of Car Sale
*History
*1986* Release of the Excel.
* The subcompact car was an instant hit with its fairly small price tag accounting for most of its popularity.
* The Excel was such a hit that it sold in over 100,00 units in the first seven months.
* The Excel was nominated as "Best Product #10" by Fortune magazine largely because of its affordability.
*1988* Resorting to their own
technology in 1988.
* The Sonata was their first born, a mid-seize car that marked the beginning of a new era.
* Despite the steps the company had taken into building a strong brand image, the reputation Hyundai had previously collected was lost because of poor quality and reliability complaints.
* Hyundai chose to invest heavily in new product designs and improvements in overall quality and reliability.
* In 1998, Hyundai also purchased Kia, another Korean automaker, to expand its business and economies of scale.
*1990’s
* (1998) Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand.
* Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo
* (1999) Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its vehicles.
* It added a 10-year or 100,000-mile (160,000 km) warranty to cars sold in the United States and launched an aggressive marketing campaign.
* Since few companies could top that, Hyundai quickly earned a spot in the world's top 10 car manufacturers.
*2000’s
* It all started to pay off by the start of the new millennium.
* (2000) the company established a strategic alliance with Daimler Chrysler and severed its partnership with the Hyundai Group
* (2001) The Daimler-Hyudai Truck Corporation was formed.
* The 2001 Elantra in particular showing massive improvements in overall quality, reliability and performance.
* Other models followed suit and the desirability of Hyundai cars increased sharply.
* (2002) Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup
*2012* Hyundai & Kia is going to
mileage woes and sales went down because the US consumers try to avoid buying their Korean-made cars.
* They avoid it since Hyundai and Kia overstated their fuel economy and mislead their customers into buying the false mileage claim on a car. This make the company felt embarrassed and ruin the reputation.
Thank you for your attention.
*The End
*Resources
* http://www.inautonews.com/hyundai-and-kia-see-sales-going-down-after-mileage-woes#.UMTc_XdyGpc
* http://elantragtclub.tripod.com/elantra/id109.html
* http://www.autoevolution.com/hyundai/history/
* http://www.inthe90s.com/generated/cars.shtml
* http://m.translogic.aolautos.com/2011/02/16/hyundai-and-samsung-considering-parternship-to-bring-tablets-to/
* http://m.autoblog.com/2012/06/17/hyundai-partners-with-the-walking-dead-for-100th-issue-w-vide/
* http://rhys-millen-racing.myshopify.com/blogs/news/5923283-renewed-partnership-with-hyundai-for-2012-formula-drift-season
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