Online Classified
Classified Market largely divided in Print Classified Online Classified
Online Classified business is growing exponentially – Rising Internet population Changing mindset of consumers Aggressive advertising Eager investors
Online classifieds work on the network effect principle – larger you are, will get more buyers and hence, will get more sellers
According to a Deutsche Bank report, the size of India's online classifieds industry was at Rs 1,800 crore in 2013 and is expected to grow to Rs 4,500 crore by 2018, a CAGR of 20 per cent
OLX's 2014/15 survey - CRUST - on the used goods market shows that there are Rs 56,200 crore worth of used goods lying idle in just 16 cities
Analysts believe almost 90% of the market is untouched
Founded : 2008 Founder : Pranay Culet Focuses on both B2C and C2C
segments Marketing is almost 75% of total
cost Revenue Rs. 23.7cr (FY14) Earns through Advertising on site(via Adsense) Premium Listings
Founded : 2006 Founder : Amarjit Singh Batra Mainly Focuses C2C – 80% market
share in C2c segment Marketing is almost 70% of total
cost Revenues : 11.4cr (FY14) Earns through Advertising on site only
Key Online Classified Player - Quikr and OLX
Shopo is a mobile based open market place where small
businesses and individual sellers can harness the power of internet
instantly
Currently products are listed across 14 categories on the app.
Selling made super easy, fun, social and democratic.
The seller and buyer can mutually choose the mode of transaction.
Shopo’s business model will be more successful in a hyper-local manner than national as people will be
able to discover products in their neighborhood
The management expects to have one million sellers on its platform in the next one year from 4,500 now.
For quality assurance, every seller will have a rating that will allow buyers to make informed choices.
The company is currently focusing more on bringing more businesses on board instead of higher profit
margins .
The seller can share their listings through WhatsApp, Facebook and Twitter.
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