2017/04 © 2017 ADATA Technology Co., Ltd.
─ Company Introduction
─ Competitive Advantages
─ Product Portfolios
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COMPANY
INTRODUCTION
Founded May 4, 2001 Founder, chairman, and chief executive: Simon Chen
Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004 Record-breaking speed from founding to becoming a listed company!
World’s second largest module manufacturer (DRAMeXchange July, 2014) Sales surpassed US$1 billion in first five years of operation
Market capitalization: US$394 million (Taipei Exchange February, 2017) Team members: approx. 1,370 employees worldwide More than 500 patents owned
About ADATA
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History of Continuous Growth and Achievement
ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights)
ADATA ranked no. 2 DRAM module manufacturer in 2014 (DRAMeXchange)
ADATA earned the highest revenue in 2013 among all Taiwan-based memory module companies and brands
ADATA named one of the world’s most effective rebrands in the 8th annual REBRAND 100® Global Awards, 2012
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ADATA’s SD700 external SSD received the iF and reddot Design Awards in 2017
ADATA also received the Taiwan Excellence - Achievement Award in 2015. ADATA was the only company to receive the award, having won over 50 other Taiwan Excellence awards in recognition of outstanding success and innovation since the company’s founding
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Taiwan Excellence
Achievement Award
over 50 awards
Award-Winning Innovations & Designs
ADATA at Taiwan Excellence IEP
ADATA proud to be part of TAITRA’s Taiwan Excellence Image Enhancement Project, taking place across global markets
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Summerfest, NA Fairplex, NA Berlin Vital, GM Dusseldorf Airport, GM
KITTE Marunouchi, JP COM-IT Expo, IN eZone Stores, IN Feria Del Mundo Digital, MX
National Day Event, PL ISAF, TR Shopping Center, ID Shopping Center, PH
ADATA Wins National Industrial Innovation Award
ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company or Organization category in 2015
ADATA is the first memory company to win this prestigious award
Accolade was based on the "rebranding" theme as well as ADATA’s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes, and marketing practices
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Award-Winning Innovations & Designs
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Computex Taipei Design & Innovation Award
Good Design Korea
Computex Taipei Best Choice Award
CES Best of Innovations Award
CES Innovations Design and Engineering Awards
Golden Pin Design Award
Retail No. 1 in Flash drives
No. 3 in Taiwan Info Tech 100
Top 20 Taiwan Global Brands
Culture of Continuous Improvement as a Team
ADATA received TÜ V Rheinland certification in 2016, part of our global commitment to quality and safety
ADATA received EICC (Electronic Industry Citizenship Coalition) certification in 2015
ADATA entered into the Best Companies to Work for 2014 listing
Improvement initiatives, cross-functional coordination, and integration enhanced through persistent quality assurance and improvement activities
2009-2012 QCC
Quality Control Circle
2012-2013 CIP (Automation)
Continuous Improvement Process
2016-Present
CIP (Process)
2014-2015 Six Sigma
Continuous Improvement Process
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ADATA Logo and Motto
Agile – responsive to market and customers
Swift – leading innovation and productivity
Exploring – seeking and exploring all possibilities
Lively – diverse and stylish product design
ADATA team spirit We perform with agility and swiftness to enrich all of life’s precious moments
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ADATA – Global Promotion Channels
• Global Exhibitions
• Media Exposure
• Incentive Programs • Distributor Rebates • Market Expansion
• Sales Promotions
• Dealer Seminars
Distributors
Dealers
Worldwide Promotion
End User Experience
• Brand Packaging • POSM • Social Media Platforms
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Warranty
All DRAM modules, USB Flash drives, and memory cards have a lifetime warranty
ADATA responds quickly to Returned Materials Authorization (RMA) requests, ensuring that each issue is handled with professionalism and technical competence
World Class Customer Care
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Website Contact
Form
Website Contact Us (By Email)
Contact Us (By Phone)
Online Service Status
Live Chat Online
Customer Service
Social Media
Customer Interaction
Authorized Service Center
Direct Retail Store
Customer Service Interface Channels
Customer Satisfaction
Our customers are our first priority. We place a high emphasis on outstanding customer service, and act quickly on customer feedback to improve our operations and procedures
2009 Mexico, Korea, and Russia branch offices opened
2010 Launched new corporate image (Hummingbird logo and slogan)
2011 Won iF Design Award (N004 USB drive) and opened ADATA flagship store in Taiwan
2012 ADATA SSDs reach no.
1 share in Japan (BCN, Jan 2012)
Launched DashDrive Air wireless product
2014 2nd largest vendor
of memory modules in the world (DRAMeXchange)
CE700 received Computex d&i award
DDR4 XPG Z1 received Good Design award
2013 HE720 received Computex d&i, iF Design, and Taiwan Excellence awards
Milestones & Achievements
2006 2nd largest vendor of
memory modules in the world (DRAMeXchange)
No. 1 USB drive brand (GfK Research)
2004 ADATA 2nd memory company publicly listed
2007 Ranked 14th Taiwan Brand by Interbrand
2005 Ranked 3rd in Taiwan’s Info Tech Top 100 companies
2001 ADATA founded
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2016 Greatly increased
development of global e-commerce business
Highest profit in recent three years
Brazil manufacturing facility established
2017 SD700 external SSD received iF Design award
2015 ADATA won National
Industrial Innovation Award DDR4 XPG Z1 won Taiwan
Excellence Gold Award ADATA received Apple MFi
manufacturing license Expanded gaming and e-
sports business
2002 Established Flash business unit to develop memory cards and USB drives
2003 JOGR water flash drive received Japan G-Mark Award
2008 N702 and S701 flash drives received reddot Design award
Revenue Breakdown by Product Type
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Solid State
Drives
30%
DRAM
Modules
32%
USB
Flash
Drives
11%
Memory
Cards
10%
External
Hard
Drives
11%
Others
6%
COMPETITIVE
ADVANTAGES
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Strategic Advantages
ADATA maintains integral relationships with leading industry partners in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative products, enhanced customer satisfaction, and superior quality in both products and customer service
• Strategic partnerships
• Offices worldwide
• Strong product development • Extensive patent portfolio • Automated production lines
• ISO 9001 • ISO 14001 • OHSAS 18001 • RoHS and WEEE
• Top 100 tech company
• Recognized globally
Quality
Valued Brand
Supply and Logistics
Technology Leadership
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Strategic Partners
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Integral relationships to enhance consistency and information flow
Technology integration for innovative and quality products
Enhanced customer satisfaction through consistent supply
Enhanced quality of products and customer service
Reduced costs in logistics, warehousing and manufacturing
Quality & Environmental Certifications
It is our commitment to provide finest quality and service for complete customer satisfaction
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Industry Certifications and Partnerships
ISO 9001
ISO 14001
OHSAS 18001
QC080000
B2B Green Partner
RoHS
WEEE
TUV
UL
FCC/CE
Manufacturing Facilities
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Suzhou, China New Taipei, Taiwan
Established: January, 2004
Product Lines: DRAM Modules, External Hard Drives,
Solid State Drives, LED Lighting
Established: May, 2001
Product Lines: DRAM Modules, USB Flash Drives,
Memory Cards, External Hard Drives,
Solid State Drives, LED Lighting
Module / Monthly Suzhou, China
New Taipei, Taiwan
2.0 M
1.0 M
SSD / Monthly Suzhou, China
New Taipei, Taiwan
800 K
200 K
Flash / Monthly Suzhou, China
New Taipei, Taiwan
1.0 M
2.5 M
Automated Production
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Product Line SMT Testing Packaging
Module V V V
Flash V V V
IC Testing ─ V ─
SSD V V V
SSD SMT Line
Module ATE IC Auto-testing
Module PCBA Auto Receiver
Auto Label Application Machine
Flash Auto Function Test
AEO Certification – Highest Customs Honor in China
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December 2015: ADATA Suzhou awarded highest AEO certification by China Customs. Our facility is located in
Suzhou Industrial Park, which has over 4,000 enterprises, with 95% international, mostly from Taiwan, the US, the EU,
and Japan. Only 16 achieved our AEO level, showing ADATA logistics, management, and security excellence
Company Location Enterprise Grade Certificate No.
ADATA Suzhou Full AEO approval AEOCN3205240636
AEO (Authorized Economic Operator) certification means an enterprise meets the most demanding security, management, and compliance standards as set by customs authorities
AEO status benefits ADATA and our customers: ADATA: fast, priority customs clearance and low inspection rate Customers: buyers enjoy priority clearance and low inspection rate
IC Auto Testing SMT Line Flash Drive Auto Testing Module ATE SSD Auto Testing
Ultra-efficient automated production and assembly
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Suzhou Industrial Park Safe Enterprise Award
In 2016, ADATA was selected as one of 89 companies from over 3,000 (the top 3%) in the Suzhou
Industrial Park to receive a Safe Enterprise certificate from the Public Safety Bureau Throughout 2016, ADATA carried out safety and security enhancement, covering production,
distribution, and management. ADATA continues to develop relevant training programs and concepts ADATA will maintain strict safety and security in 2017 and beyond, aiming to achieve the same top-
tier performance yet again
Global Service & Worldwide Presence
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PRODUCT
PORTFOLIOS
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We are dedicated to the design, manufacturing, and sales of consumer, commercial, and enterprise product lines that make ADATA a complete memory and storage solutions provider
PRODUCT LINES
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Solid State Drives DRAM Modules
USB Flash Drives Memory Cards
External HDD
Mobile Accessories
Gaming Series Products
Apple Series Products
External SSD
Industrial & Enterprise Products
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For Mac For iPhone/iPad/iPod
APPLE SERIES PRODUCTS
ADATA storage, connectivity, and mobility products designed exclusively for iPod, iPhone, iPad, and Mac devices
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i-Memory AI920 Lightning Flash Drive
HD710A External HDD
Apple Series Packaging
UC350 Type-C OTG Flash Drive
AI910 Lightning Card Reader
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Solid State Drives
DRAM Modules
GAMING SERIES PRODUCTS
Xtreme Performance Gear (XPG) is an ADATA brand that offers the highest-performing components for PC DIY enthusiasts, overclockers, and dedicated gamers
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2.5” SATA 6Gb/s SSD M.2 2280 PCIe SSD External SSD
2.5” Enclosure DDR4 U-DIMM DDR4 SO-DIMM DDR3 U-DIMM
External Accessories
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XPG SX950 2.5” SATA SSD
Gaming Series Packaging
XPG SX8000 M.2 2280 PCIe SSD
XPG Dazzle DDR4 Memory Modules
XPG EX500 2.5” External HDD/SSD Enclosure
SOLID STATE DRIVES
2.5” SATA 6Gb/s M.2 SATA 6Gb/s mSATA 6Gb/s
2.5” SATA 6Gb/s M.2 SATA 6Gb/s
Premier Premier Pro
Leading SSD solutions with outstanding performance
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2.5” SATA 6Gb/s M.2 SATA 6Gb/s
Ultimate
3D NAND Flash
DRAM MODULES
Desktop Notebook
Premier R-DIMM VLP R-DIMM LR DIMM ECC SO-DIMM ECC U-DIMM VLP ECC U-DIMM
Server
Your total memory solution provider. All products in strict compliance with environmental safety standards
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USB 3.1 Gen 2 USB 3.1
Premier USB Type-C
EXTERNAL SSD
Solid state speed, efficiency, and durability made portable. Value to premium , every model made to the highest standards.
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Durable
USB 3.1
EXTERNAL HDD
Premium functionality and speed for business professionals
Extra-rugged designs for added protection both inside and outdoors
Metallic Durable Affordable and dependable data access
Classic
Outstanding designs and consumer features enrich this product line
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USB FLASH DRIVES
We exceed consumer expectations with user-focused designs, competitive pricing, and superb performance
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USB 3.0 USB 2.0
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MOBILE ACCESSORIES
The ADATA mobile accessory family implements the latest technologies to provide outstanding convenience and functionality to users of smartphones, tablets, ultrabooks, and more
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Power Banks USB OTG
Flash Drives Micro USB
Cables USB-C
Accessories
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MEMORY CARDS
Premier ONE Premier Pro Premier
microReader SDXC/SDHC microSDXC/SDHC
Premier ONE Premier Pro Premier
ADATA Flash memory cards are the ideal storage solution for digital cameras, mobile phones, game consoles, tablets, and many other digital devices
INDUSTRIAL & ENTERPRISE PRODUCTS
M.2 SSD DRAM Module 2.5” SATA SSD mSATA SSD
DOM Memory Card
With an unwavering dedication to top quality and industry-leading specifications, ADATA offers a complete range of enterprise and industrial memory solutions.
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eMMC/eUSB Half-Slim SSD
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ADATA’s strengths are evident in the company’s remarkably swift growth and globally-recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe.
By working with us, you and your organization reap the benefits of cooperating with a friendly and dynamic company – one that places as much emphasis on people and relationships as it does on business and commerce
Partner with ADATA