“The Who, What, Where, & WHAT THE!?”
What is social media? Who are it’s participants? Why is it important? Authenticity vs. Privacy Your personal brand
WHAT IS SOCIAL MEDIA
•Social media is a lesson, a communication tool, a distribution channel, and is it is a means, not an end.
WHAT IS SOCIAL MEDIA
•Social media are primarily Internet-based tools for sharing and discussing information among human beings.
Blogs and Microblogs • Blogs are highly consumable
• Easy for people to read and understand
• Allows comments, discussion, linking
• You have to look at it from two sides
Social Networking • Facebook and MySpace are the big ones
• There are more niche ones - like Myartspace.com which is for artists that share a common interests
• Find the ones in your niche and then build a presence on them
Forums and Groups• Often most overlooked
• Forums are most powerful for strong and passionate communities
• One key take away regarding forums is a site called Bigboards.com which ranks forum sizes
• Get involved. Talk to people. Look at logs of a viral campaign to see the forum activity
Online Video• More than just uploading and telling friends
• A place where people can comment and respond
• A quick way to spread a message
• Established portals makes it easy for people to link directly
Social News and Bookmarking
• The big ones are Digg, StumbleUpon, and Del.icio.us
• More than just bookmarking. It's about allowing people to see what your interested in
• With Digg there is a large barrier to entry because its competitive
* comScore MediaMetrix (August 2008)- Blogs: 77.7 million unique visitors in the US- Facebook: 41.0 million | MySpace 75.1 million- Total internet audience 188.9 million
* eMarketer (May 2008)- 94.1 million US blog readers in 2007 (50% of Internet users)- 22.6 million US bloggers in 2007 (12%)
* Universal McCann (March 2008)- 184 million Worldwide have started a blog | 26.4 US- 346 million Worldwide read blogs | 60.3 US- 77% of active Internet users read blogs
• YouTube = 10 percent of all internet traffic (source: Ellacoya Networks)
• YouTube & Wikipedia among top brands (source: brandchannel.com)
• Five of the top 10 websites are social (source: Alexa)
• Over 100 million blogs exist (source: Technorati)
• 120,000 new blogs launched every day (source: Technorati)
• 1.5 million posts per day (17 per second) (source: Technorati)
Privacy vs. Authenticity@SurfDude07
023@danzelikm
an
Cheers!!
Twitter - @danzelikman
LinkedIn / Facebook – Dan Zelikman
APPENDIX
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