http://skorchmagazine.com/plus-size-fashion-blog/evans-for-uk-plus-size-fashion-week-stylehasnosize/
PLUS SIZE FASHION IS NO PETITE OPPORTUNITYexclusive insights into what’s driving Plus businesses. Courtesy of Artificial Intelligence from DemandJump.
Industry SnapShot Market Size
$20B Increase in Plus sales (’15-’16)
17% Increase in Standard apparel sales (’15-’16)
7%1
While a handful of Plus sized retailers are dominating parts of the category, DemandJump has identified compelling opportunities for challenger brands to seize significant share. 4
Less than 10% of specialty Plus competitors are seriously engaged
with any of the top five referring blogs (aka traffic drivers) in the category.
1 2 3
6
Only Lane Bryant and Torrid are capturing 200K visits annually from any of the top 7
affiliates in the category.
1 2 3
Affiliate sources are ripe for the picking in Plus.
7
Millions of dollars in incremental revenue are available through paid and organic exposure
on social channels, particularly Facebook, Pinterest, and YouTube.
1 2 3
Get your story heard.
8
…Ignore them at your peril.
Additionally…
DemandJump identified three
Revenue drivers that are so rich with opportunity for Plus
size business…
9
DemandJump identified millions in incremental revenue for Plus brands who
optimize paid search campaigns to
DRIVE TRAFFIC.
http://stylecaster.com/plus-size-fashion/
11
Charlotte Russe and Lane Bryant drive up to nearly
10% of their total traffic from Google paid search (9% and
7% respectively).
12
To steal share from market leaders, savvy Plus brands should AIM to increase their visits from Google paid search to around 10% of their total annual traffic.
Key takeaway
13
Affiliates are underutilized across the entire Plus category, even though we consistently see non Plus retailers capturing millions of annual
visits from affiliate websites.
https://www.pinterest.com/karolovegld/moda-para-rellenitas/
15
Charlotte Russe, a non Plus retailer who is starting to direct significant attention
towards Plus, is generating 7% of their total traffic from Polyvore alone!
16
… drive millions in incremental revenue. Utilize AI insights to build aggressive affiliate strategies that
increase traffic and maximize customer email capture.
Learn from
(1) category leaders…and
(2) non Plus fashion brands who are using affiliates effectively
to…
Key takeaway
18
Plus brands have used email for a long time, but in September, three brands broke away
from the pack.
Were you one of them…?
20
Leading fashion and Plus sized brands are driving up to 15% of
their total annual traffic from email.
Leverage affiliates to capture new customer emails for sustained lift in
email traffic and revenue.
Key takeaway
23
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DEMANDJUMP CAN SHOW YOU HOW TO WIN.
CONTACT US TODAY FOR A CUSTOMIZED DEMO TAILORED
TO YOUR BRAND.
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