HTTP://WWW.NBCNEWS.COM/SCIENCE/ENVIRONMENT/MILLIONS-TONS-SCIENTISTS-TALLY-PLASTIC-POLLUTION-OCEANS-N304956
ASEAN States Top Global List of Ocean Plastic Polluters
(Retrieved from Jambeck, 2015)
http://www.scidev.net/asia-pacific/environment/news/asian-states-top-global-list-of-ocean-plastic-polluters.html
Indonesia 2nd Rank
Philippine 3rd Rank
Vietnam 4th Rank
Thailand 6th Rank
Malaysia 8th Rank
Live Plastic Free
Vision: Zero Plastic Waste in the ASEAN RegionMission: Educate residents of ASEAN to use alternatives to plastic
Target Location and Population
Ban Khlong Yong525 household
Jatinangor1,650 households
Stung Meanchhey765 households
Bacood1,500 households
Bario550 households
Kamawet1,800 households
Timeline
Preliminary Outreach Phase• 3 months
Preliminary Outreach Evaluation/Outreach Assessment• 1 month
Launch of Outreach Campaign• 3 months
Preliminary Outreach and Evaluation Phase
• University Students• Incentivized by certificate,
course credit, title “ASEAN Environmental Ambassador”
• Recruitment at schools
Volunteer Recruitment
• Local Market• Authorities• Local Citizens• U.S. Embassy• Non-governmental Organization
Stakeholder Communication
• Engage• Educate • Empower
Volunteer Training
• Eco Bags • Material Designs
Product Designed
Launch of Outreach Campaign
• Bag Distribution • Education programs in the school • Awareness in school • Clean-up project
Community Engagement
Resources
Human Financial
• 25 student volunteers
• Teachers
• Seed Grant of $1,250.00
• Sponsorship from NGOs and US embassy
Roles of Stakeholders
• Housewife• Vendor • Trash Collecting
Companies • Local Authority• Mass Media
• Influential People• Non-Governmental
Organization• University Students• Bag Manufacturers
Communication Plan
• Preliminary Audience: A Community in Thailand
• Mass media: partner with local radio, local newspaper, and public announcements.
• Social media: for getting support, pledges and more volunteers