Plasma Igniter, LLC
IMPACT
The Plasma Ignition System
Plasma Igniter, LLC
The Plasma Ignition System supercedes current spark
ignition systems in Internal Combustion Engines.
Basic Spark Ignition System
Plasma Igniter, LLC
Distributor-less Ignition System
Plasma Igniter, LLC
Plasma Igniter’s Ignition System
Plasma Igniter, LLC
One-for-one component replacement
Plasma Ignition System is composed of:
• Plasma plugs• RF Generator / Amplifier• Shielded cabling• Control module
How It Works
The Plasma Ignition Technology
• Plasma Plug is a Quarter Wave Coaxial Cavity Resonator– Electromagnetic waveguide– Magnifies a small RF signal into a cylinder-
sized coronal discharge– Can be built and tuned for any frequency,
any operating condition
Plasma ignition results in nearly complete, high-speed combustion…
Plasma Igniter, LLC
Timed Discharge Pattern
Plasma Igniter, LLC
Stoichiometric Condition Burn (φ=1.0)
Plasma Igniter, LLC
Spark Plug
Plasma Plug
Lean Condition Burn (φ=0.8)
Plasma Igniter, LLC
Spark Plug
Plasma Plug
Why It’s Better
PI’s Plasma Ignition System is a dramatic improvement over existing ignition systems. • Increases fuel economy (more complete combustion)• Reduces emissions (cooler combustion)• Combusts multiple fuel types and mixtures
Requires minimal change to existing engine designs while providing retrofit capabilities
The Plasma Ignition System also has a profound additional advantage…
Plasma Igniter, LLC
Game Changing Technology
Our Plasma Ignition System provides in-cylinder feedback that creates
Integrated IntelligenceReal-time, cycle-to-cycle performance data
under all operating conditions will revolutionize engine design and capabilities!
Plasma Igniter, LLC
Underlying Science
• The result of a 20 year on-going R&D program at WVU– 2 Patents Issued, 1 continuation-in-part, plus 3 additional invention
disclosures for global submission
• Produces a true microwave plasma, not spark ignited ionized gases– Magnified radio frequency (RF) resonance and acoustic wave
propagation drives energy into the cylinder
• Allows customization for specific engines and load conditions– Responds to operating conditions cycle-to-cycle, maximizing
performance/efficiency
Real-time combustion data will be a game changer!
Plasma Igniter, LLC
Existing Market
• The market for automotive ignition systems is nearly $4 billion
• Industrial, stationary, recreational, etc. engines all have ignition systems and are all multi-billion markets
• PI offers greater performance, plug & play technology at similar cost
• Should command a premium price vs. current systems
Plasma Igniter, LLC
Competition
A number of small niche spark plug companies have emerged but they just modify existing technology• Pyrotech uses domed electrode to spread spark• Enerpulse (2010) uses pulse power to increase spark discharge
from 500w to 5MW.– Has raised over $20m in four investment rounds– Plans $30m IPO late 2013– Sells under Pulstar brand as a Premium replacement spark plug
Independent testing at Wright Patterson AFB has proven the superior performance of Plasma Igniter’s technology
Plasma Igniter, LLC
Competition
Others are working on corona discharge plugs:• Champion: Advanced Corona Ignition System• Borg-Warner/BERU: Electrically Controlled Combustion Optimization
System (ECCOS) was purchased from Etatech in 2009 for $15m• Both use different technology than Plasma Igniter
– Both systems use an electrical voltage, not RF/acoustic wave– Produce ionized gas that ignites fuel mixture– Have more parts and are more complex– No in-cylinder sensor capability
Major ignition system producers will need competitive technology, and will need licenses from PI
Plasma Igniter, LLC
Market Acceptance
• New Product introduction in the ICE and vehicle markets is costly
• Existing vendors and tier suppliers have well established relationships and product pathways
• OEMs have recognized the need for improvement• Traditional and current solutions will not meet future
needs (regulations, emissions, energy security, etc.)• Plasma Igniter, LLC has a defined licensing strategy
The timing is right…
Plasma Igniter, LLC
Greenhouse Gas Emissions
Fuel Economy
Energy Security
Technology
Plasma Igniter
The Perfect Storm
Plasma Igniter, LLC
Business Model
• Plasma Igniter, LLC will have an exclusive license assignment – Technology developed at West Virginia University– Licensed by ATA, LLC (Jim Smith, principal)
• PI, LLC will sub-license to OEMs and Tier suppliers• Sub-licenses could be based on market segments– Construction & agricultural equipment– Recreation vehicles − Automotive– Marine vehicles − Aircraft– Stationary industrial engines
Plasma Igniter, LLC
Key Take Aways
Plasma Igniter’s Ignition System provides:1. Superior Performance to all known competitors:
better fuel economy, lower emissions, multi-fuel combustion
2. Fine ignition control based on real-time data3. Customizable ignition system using software4. In-cylinder data will unleash new creativity5. Potential market is multi-billion6. Replacement of the current ignition system is
inevitable
Plasma Igniter, LLC
Call to Action
In 2013, PI, LLC will complete development; conduct independent, EPA recognized performance testing; market and negotiate sub-licenses.• Asking $2m in return for 30% ownership• PPM and related documents were issued
March 2013• $260k raised to date
Plasma Igniter, LLC
This is our opportunity to have an enormous…
IMPACTIt’s In Your Hands!
Plasma Igniter, LLC
Use of Proceeds (ROM)ATA License / Assignment Fee $100,000
Intellectual Property, patents, legal fees $250,000
Development $950,000 Personnel $700,000 Equipment and supplies $220,000 Travel $30,000
Vehicle and Field Testing $250,000
Administrative, marketing, and operating costs $450,000 Marketing $85,000 Consulting and Professional fees $73,000 Administrative $59,500 Operating expenses $57,500 Personal Services $185,000
Total $2,000,000
Plasma Igniter, LLC
Development Plan
• Task 1: Plasma Plug Prototype ($100k)– Identify manufacturers, fabricate suitable plugs,
verify proper operation• Task 2: Ignition Support Electronics ($100k)– Identify industry suppliers, select and acquire
electronic systems, verify proper operation• Task 3: Integration into Test Engine ($300k)– Acquire test engine and interfaces, develop fueling
and ignition interface, verify baseline operation
Plasma Igniter, LLC
Development Plan
• Task 4: Plasma Ignition System Engine Testing ($375k)– Install and tune plasma ignition system – perform lean-limit and multi-fuel tests– compare to conventional systems
• Task 5: Complete Documentation, Prepare Commercial Report ($75k)– Report will be used to formalize and complete licensing efforts
• Task 6: System integration for vehicle and field testing ($250k)– Acquire commercial partner for product integration / field
testing
Plasma Igniter, LLC
Team
• James Smith, Ph.D.—inventor, co-founder, President, PI LLC. Has refined the technology over 20 years.
• Tom Mahoney—co-founder, CEO, PI LLC. 15 years as President of successful industrial consultancy.
• Andrew Lowery, Ph.D.—10 years experience improving PI technology. Knows underlying science.
• Advisory Board will include strong automotive, engine maker experience and contacts.
Plasma Igniter, LLC
Plasma Igniter, LLC
IMPACT
National / Global Realities
Growth in ICE demand will maintain pressure on global energy supplies and emission reductions• US CAFE standards: 54.5 mpg by 2025• EU emission standards tighten again in 2014• In China, 40% of passenger vehicles must have
engines 1.5 liters or less by 2020• California has implemented emission control
standards on Small Off-Road Engines
Plasma Igniter, LLC
National / Global Realities
Countries are not meeting carbon emission reduction goals; trend is up, not down• The average passenger vehicle produces 5.1
metric tons of CO2 annually, almost 10
grams/gallon of petrol• Global carbon emissions rose 2.6% in 2012• Shift from coal to natural gas for electricity
production helps, but methane has 25x more Greenhouse Warming Potential than CO2
Plasma Igniter, LLC
National / Global Responses
Tighter emission standards, higher fuel prices, and CAFE are driving huge investments in new technologies, including:• Hybrids and all electric vehicles (EVs)• Alternative fuels, especially bio-fuels and
mandated ethanol use• Growing use of natural gas to fuel industrial
engines and vehicles
Plasma Igniter, LLC
National / Global Responses
All of these responses have serious drawbacks!• EV technology is not yet good enough• Alternate fuels remain costly, supply is minimal,
and distribution very constrained• LNG/CNG use is growing in response to price
and supply advantages, but distribution infrastructure is poor
• Methane is a powerful greenhouse gas and combusts poorly using standard spark ignition
Plasma Igniter, LLC
National / Global Responses
Most Importantly,None of these responses impacts the millions, maybe billions, of existing engines and the millions still to be introduced.
Plasma Igniter, LLC
Development Plan
Plasma Igniter, LLC